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Data-driven Decision Making

If you are a PwC Employee, gain access to the PwC Specialization and Courses for free using the instructions on the PwC L&D Spark page or simply search "Coursera" on PwC Spark.This Specialization will help you get practical with data analysis, turning business intelligence into real-world outcomes. We'll explore how a combination of better understanding, filtering, and application of data can help you solve problems faster - leading to smarter and more effective decision-making. You'll learn how to use Microsoft Excel, PowerPoint, and other common data analysis and communication tools, and

4.8
465 reviews

Created by: Alex Mannella

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Course Description

Welcome to Data-driven Decision Making. In this course you'll get an introduction to Data Analytics and its role in business decisions. You'll learn why data is important and how it has evolved. You'll be introduced to "Big Data" and how it is used. You'll also be introduced to a framework for conducting Data Analysis and what tools and techniques are commonly used. Finally, you'll have a chance to put your knowledge to work in a simulated business setting.This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.
product length iconTime: 11h

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Instructor Details

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PLEASE NOTE: If you are experiencing access or payment issues, please reach out the the Coursera support center at https://learner.coursera.help/hc/en-us for help. Alex Mannella was a founding member and Partner in PwC's Information and Analytics Practice and is a seasoned professional on the issues of customer value management (CVM), response modeling, database marketing, and data mining. He has extensive experience in developing response and segmentation algorithms for organizations of varying sizes, database development, and the use of artificial intelligence for data mining studies. Prior to joining PwC, Alex was head of research at Econometrics, Inc.. He was instrumental in the redesign of their national database of more than 180 million records for response modeling, data mining and direct marketing campaigns. In addition, Alex played a key role in the development of the life-stage variable at Econometrics, a variable that is a key component in CRM and market basket analysis. Alex is an active member of the American Statistical Association (Chicago Chapter) and the Chicago Association of Direct Marketing. Alex is a guest lecturer at UCLA, Stanford, ITAM (Mexico), Universidad de los Andes (Colombia), IIM-B, and ISB. In addition, Alex sits on an advisory board at the University of Chicago Graham School.

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Reviews

4.8

465 reviews in total

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By Zezhou J on 24-Oct-19

Good and insightful course

By JYOTHIS T on 23-Oct-19

well structured outline, explicit and practical.

By Ralph R F on 14-Oct-19

Great course for would be management analyst or those wanting to have a deeper look into the profession. PwC offers a concise and practical methodology useful in today's fast and data rich world.

By Smith P on 9-Sep-19

It was an excellent course on data-driven decision making. There were industry experts sharing their experiences. There also was a case simulation as an assignment in the last week. The reading materials were very good visually and also content-wise. Overall it was an amazing course and I would recommend this course for people who are interested in data analysis and decision making.

By Abhinav C on 7-Sep-19

This course is curated by the industry professionals for the individuals wanting to understand the role of data in decision making in the industry. The best part of this module is the simulation-based exercise which tests the real understanding of the course. Glad to have taken up the course. Cheers!

By Neeladri C on 2-Sep-19

great fun and lots of insights

By Romeo C on 1-Sep-19

Great course. I learned a lot of high level concepts. As suggested in the course, however, I'll have to dig a lot deeper into other individualized courses to learn specific information better. For example, to really appreciate the pivot table, I'd say that you'll have to take a business analysis course on another platform like Linked Learning or through another course here on Coursera.

By Bilal Q on 27-Aug-19

good material for mid level career professional

By Samuel A on 25-Aug-19

The course has broadened perspectives on Data Analysis and I now have a desire to obtain and sharpen my knowledge and skill-set in this field, to enable me to do something that I have interest in and love.

By Adewole I T on 25-Aug-19

It was great! I learnt a whole lot and the project was an eye-opener.

By Peter N on 22-Aug-19

Great course. Gives a good introduction of what Data Analytics is all about.Totally recommend.

By Hérico H N d S on 20-Aug-19

Very good.

Showing 12 of 465 reviews

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Overall Score : 96 / 100

Data-driven Decision Making
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  • Video Duration: icon 11h
  • Price: Free
  • Provider: icon Coursera
  • University: icon deeplearning.ai
  • Language: icon English
  • Certificate: icon Yes

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