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How to become a badass manager and CEO (Udemy.com)

A practical guide on how to successfully transition to a manager position and later on to a CEO position

Created by: Asen Gyczew

Last updated October 2026

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What you will learn

  • Define what to do and what not to do as a manager or a CEO
  • Manage efficiently your team
  • Find ways to improve and grow the business
  • Make your business strategically sustainable
  • Develop fast your business

How it compares

Against the other 230 rated Udemy courses in Leadership & Management on CourseDuck:

  • Rating4.6 out of 5higher than 69% of them
  • Reviews513#155 of 231 by number of reviews
  • Length5 hourslonger than 83% of them
  • Last updatedOctober 2026more recently than 100% of them

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Course Description

What is the aim of this course?

It’s not easy to transition first from an efficient specialist to a manager and later on to an outstanding CEO. What made you a great specialist is often a problem at the manager level. You have to totally switch the way you work and on what you concentrate. The same goes for your transition from manager to CEO. Being a CEO is not just managing a bigger team or a more senior team. If you want to be successful, you have to fully redefine your role, unlearn some things, and learn new skills.

Most people have problems with those sorts of transitions. If all you have is a hammer, everything looks like a nail. This old saying is unfortunately very true when you move to managerial positions. You tend to continue doing things that made you successful, but what I got you here won’t get you there.

This course will help you redefine your role and transition from a specialist to a manager and later on to a CEO. I will provide you with clear guidelines on what and how to do in order to be an efficient and effective manager as well as CEO. In this course, you will learn 5 things

  1. How to be an efficient and effective manager

  2. How to be an efficient and effective CEO

  3. How to understand the business from the position of a CEO

  4. How to improve the business as a CEO

  5. How to make your business strategically sustainable

This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from the Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who are now Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that, my courses on Udemy were already taken by more than 355 000 students, including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.

I teach through case studies, so you will have a lot of lectures showing examples of analyses and tools that we use. To every lecture, you will find attached (in additional resources) the Excel files as well as additional presentations and materials shown in the lectures, so as a part of this course, you will also get a library of ready-made analyses that can, with certain modifications, be applied by you or your team in your work. 

Why have I decided to create this course?

Transitioning from a specialist to a managerial position is extremely difficult. Still, most of your supervisors will not really provide you with much support and guidance. That you may need. That’s why I have decided to share all the practical tips and rules of thumb that I have learned over the last 14 years in this course. The course will provide you not only with interesting, applicable tips but also a roadmap on how to proceed once you become a manager or a CEO. The more difficult part is obviously the transition to the CEO position, regardless of the size of the firm/business. That’s why I will devote more time and attention to this part.  Thanks to this course, you will know what and how to do when you are promoted to a manager or CEO position.

To sum it up, I believe that if you want to be a successful manager and CEO, you should master the techniques, rules, and tips that I will show in this course. That is why. I highly recommend this course not only to young managers, entrepreneurs, and future CEOs. 

In what way will you benefit from this course?

The course is a practical, step-by-step guide loaded with tons of tips, tricks, and hints that will significantly improve the speed with which you will develop as a manager and CEO. There is little theory – mainly examples, a lot of tips from my own experience as well as other notable examples worth mentioning. Our intention is that, thanks to the course, you will learn:

  • How to be an efficient and effective manager

  • How to be an efficient and effective CEO

  • How to understand the business from the position of a CEO

  • How to improve the business as a CEO

  • How to make your business strategically sustainable

You can also ask me any question either through the discussion field or by messaging me directly, 

How is the course organized?

The course is divided into the following sections:

  • Introduction. We begin with a little intro into the course, as well as some general info on management

  • How to be an efficient manager. In the second section, I will discuss the main rules you have to follow to become a great manager. I assume that you have already mastered being an efficient specialist, and now you have to transition to the new role of a manager.

  • How to be an efficient CEO. In this section, I will discuss the main rules you have to follow to become a great CEO. This will be a short      introduction, and I will provide you with some practical tips

  • How to understand the business as a CEO. In the 4th section, I will discuss how you can try to understand the business that you have to manage and grow. I will also try to provide you with nice examples that will show you in practice how you can proceed.

  • How to improve the business as a CEO. In this section, I will discuss how you can look for ways to improve your business in a structured and organized manner. Your role as a CEO is to pick things that the business will do and things that the business will not do.

  • How to make your business strategically sustainable. In this section, we will briefly discuss the strategic choices you will have to make as a CEO.

I will be adding new sections and lectures in the coming months 

You will also be able to download many additional resources

  • Examples of tools that you can use

  • Excels with analyses shown in the course

  • Presentation of slides shown in the course

  • Links to additional presentations and movies

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Instructor Details

Asen Gyczew

Expert in performance improvement, scaling businesses, and turning-around companies with significant experience both in management as well as in supervision of medium size companies (EUR 20 – 500 million) and startups. I have trained in person over 100 consultants, business analysts, and managers who now are Investment Directors, CEO, Partners in PE and VC funds, Sales and Marketing Directors, Operational  Directors, COO, Directors in Consulting Companies, Supply Chain Directors, Board Members, etc.


Functional experience:
performance improvement, strategy development, startups, intrapreneurship, post-merger integration and cost reduction, due diligence, turn-arounds, PMO; 

 Industry experience: SMCG (domestic appliances, furniture, ceramic tiles), FMCG (cosmetics, juice, meat), retail (electronics, convenience shops, pharmaceuticals, DIY, vending, fashion, toys), B2B (aluminum system, plywood, alcohol, reagents, loading systems), services (MRO, consulting, outsourcing), foodtech, marketplaces

Countries: Poland, Serbia, Russia, Ukraine 

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Reviews

4.6

513 ratings on Udemy

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By Aleksandar Ivanov on 5/7/2026

I recommend. The presenter first presented theories and then showed them from a practical point of view, it made it easier and faster for me to do many things at work. Thanks.

By Andrew on 5/21/2025

Very good course, a lot of practical examples. I will most definitely use quite a few of these tips as soon as possible!

By Anonymized User on 5/11/2023

This course gives me so much information on how to be more assertive. I am one who will always sit and work side by side with my team. this course is helping me to understand there are other things that need to happen too

By Yong J. Chung on 3/29/2023

Very good course with good foundational concepts. Being in the publics sector, some of the elements were not as relevant to me. Still, understanding the mentality behind the approach was helpful.

By Anonymized User on 1/27/2023

Good tips on the role of a manager, which is really good training if you are transitioning from an individual contributor to a manager. Instructor is also very responsive and willing to share in-depth from his experiences in the Q&A section of the course.

By Oana Ciotir on 11/4/2021

Difficult topic, so I had to focus on the course, but Asen translates well. I recommend and look forward to the next courses

By Carlos Alvarez Gonzalez on 9/30/2020

It had good information, but there were a couple times where it was displayed in a harder-than-need manner or where grammar was less than perfect.

By Muhammad Tausif on 12/24/2019

The badass CEO sections are very educational. You will not find this stuff easily especially coming from somebody who has on-the-ground experience.

By Nikita Nikitin on 6/29/2019

This course is above and beyond everything I have tried before on the topic in terms of consistency, logic and scale. Asen is clearly a great consulting professional with amazing skills and knowledge that he conveys in a very comprehensive manner. No doubt I recommend this course to everybody. It will give you practical an high-level knowledge in a very structured way - and that is hardly available anywhere.

By Scott Wyckoff on 4/12/2019

I like the in-depth knowledge and insight on business-thinking and strategy. I wish the instructor would slow down a bit when he speaks. Overall, the content is extremely valuable. The instructor is teaching familiar topics with far more depth and analysis than what you would learn in business school.

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Overall Score : 92 / 100