Skip to content
#2 in Social Media MarketingUdemySocial Media MarketingPaid courseAll LevelsCertificate

Instagram Marketing: Complete Guide To Instagram Growth (Udemy.com)

Attract Hyper-Targeted Instagram Followers, Convert Followers to Paying Customers, & Expand your Brand Using Instagram

Created by: Benjamin Wilson

Last updated June 2023

Our take

Based on the ratings of 37,525 students, a sample of their written reviews and the syllabus, as the course stood in June 2023. No course pays to be reviewed.

Benjamin Wilson's course is a beginner guide to growing an Instagram account for a small business or a personal brand. The syllabus runs about 7.7 hours across 65 lectures: setting up a profile that converts, how the algorithm ranks content, influencer and off-platform tactics, content processes, cheap follower ads, and a short section on monetizing. It has drawn roughly 197,000 students and 37,500 reviews, and holds a 4.6 rating. It suits people with under 10,000 followers who need a plan, not marketers who already run accounts.

Reviewers like the teaching. The instructor is described as clear and well spoken, the lectures build on each other, and the tips are practical enough to act on the same day. The complaints cluster around age. The course was last updated in June 2023, the intro section still carries a 2021 label, and several students report lectures on features Instagram has since removed, IGTV among them. A few reviewers call the advice generic and easy to find online. One reviewer also noted there is no walkthrough of creating a business account, so total newcomers may need to do that step elsewhere.

The rating breakdown backs this up: about 21,000 five-star reviews against roughly 1,800 at one or two stars, so most students come away happy despite the dated bits. Beside the multi-course digital marketing bundles on our list, this one stays on a single platform, and at under eight hours it is far quicker to finish. Worth it if you want Instagram fundamentals laid out in order. Skip it if you need current tactics for the newest features and ad formats.

Best forSmall business owners or creators with under 10,000 followers who want a step-by-step growth plan.
Skip it ifYou already run an Instagram account and want current, advanced tactics rather than fundamentals.

Pros

  • Clear, well-organized lectures that build on each other, according to reviewers
  • Practical tips students say they could apply to their own account straight away
  • Covers profile setup, the algorithm, influencers, content, cheap ads and monetizing in under 8 hours
  • Huge review base: about 21,000 five-star ratings out of 37,500

Cons

  • Last updated June 2023; reviewers flag lectures on removed features such as IGTV
  • Some reviewers call the advice generic and easy to find online
  • No walkthrough of creating a business account, which one newcomer missed
This course is great and it contains a lot of information for beginners and people who want to start or improve their Instagram page. There are some lectures that are outdated but still it's one of the best.
Muhamed Balavac, a student

Listed as all levels, but the audience note says under 10,000 followers; it really suits Instagram newcomers.

Featured in our guide: The Best Digital Marketing Courses on Udemy in 2026

icon
What you will learn

  • Have a powerful Instagram account setup for your Business or personal that you can build your brand and convert your followers into paying customers.
  • Attract 10,000 real targeted followers to your Instagram account!
  • Convert your new Instagram followers to long-term loyal paying customers who love your business!
  • By the end of this course you will know all the strategies to grow your followers & convert your successful Instagram into sales & loyal customers
  • We are up to date with all Instagram features & will guide you step by step on how to utilise these functions to grow your account and market your business.

Course content

8 sections · 65 lectures · 7.7 hours of video 4 quizzes, 2 articles

  1. 1Introduction to Instagram Growth Marketing 2021 3 free previews6 lectures · 14 min
  2. 2Creating An Instagram Power Account to Skyrocket Conversion 1 free preview9 lectures · 1 quiz · 1.2 hours
  3. 3Understanding The Bias of The Instagram Algorithm 1 free preview10 lectures · 1 quiz · 1.7 hours
  4. 4Instagram Influencer and Off Platform Marketing8 lectures · 53 min
  5. 5Instagram Content Creation and Processes10 lectures · 1 quiz · 1.3 hours
  6. 6Instagram Ads for 1c Followers7 lectures · 42 min
  7. 7Additional Instagram Growth Tools and Features10 lectures · 1.2 hours
  8. 8Monetizing Your New Instagram Audience5 lectures · 1 quiz · 28 min

Who it is for

The instructor says it suits

  • This Instagram course is suitable for Businesses and Personal users who are new to Instagram or those who have less than 10,000 Instagram followers.
  • In this course you will conquer and implement all the powerful and proven marketing strategies available. You will grow your Instagram account through our clear step by step strategies converting your followers to paying customers.
  • This course is necessary for everyone who want to grow their Instagram followers, become proficient at all the marketing tools available and keep up to date with all of the new Instagram features.

What you need before you start

  • You should download Instagram onto a mobile device.

How it compares

Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:

  • Rating4.6 out of 5higher than 83% of them
  • Reviews37,525#1 of 315 by number of reviews
  • Length7.7 hourslonger than 77% of them
  • Last updatedJune 2023earlier than 64% of them

icon
Course Description

**BRAND NEW CONTENT & UP TO DATE! -  COMPLETE UDEMY COURSE!**

Instagram is a powerful and fun social tool that allows you to market your business to hundreds of new customers everyday! There are over 1 Billion Instagram users, and learning simple strategies to gain targeted followers can significantly increase your businesses revenue.

Instagram is a simple & effective way to connect to new customers:

  • Create an attractive, powerful and professional Instagram business profile

  • Connect with 500+ targeted users every day on Instagram

  • Build strong trustworthy relationships with your Instagram followers

  • Use the proven marketing skills and the follower funnel technique to convert followers to paying customers

  • Keep up with all the new features Instagram are continuously implementing to grow your business and account

 OVER 50,000 amazing HAPPY students have taken THIS course

Instagram is a small time investment for a huge customer return!

Once you spend just a few hours learning the powerful proven Instagram marketing techniques, you will see why we are the recommend course. We have easy to follow step by step techniques to grow your followers and market your business.

Your time will pay off by reaching thousands of new customers, and building a strong, trustworthy relationship through Instagram will skyrocket your brand awareness to a level beyond your expectations. You will have the tools to create quality content, grow your Instagram followers and market your business to these hyper-targeted customers.

When making a purchasing decision, people online use your social media presence as a measure of the quality, and trustworthiness of your business. Nothing speaks trust and quality louder than having a thousands of targeted, real, and loving Instagram followers on your profile (of which you can contact at any time!) Your profile will be professional and compelling and you will be using stories, live streaming and all the other new features Instagram releases.

Instagram for Business Contents and Overview

This Instagram course is designed for anyone  who want to learn how to use Instagram to grow their followers and business. We are constantly keeping up with all of the new features and changes implemented and you have lifetime access to the course.

In this course, we start with the very basics and you will learn how to create a powerful, professional Instagram profile for your business designed to effectively appeal your target customer. Even for people who have already established an account, it is imperative to know that you have done this in the optimal way for Instagram growth and marketing!

You'll then learn, using the incredible Instagram promotional marketing strategies, how to gain hundreds of followers, comments and likes for your business account every single day. All the time we are here to answer questions.

What sets this apart from other Instagram management & marketing courses is that by the end of this course - you will know all the strategies for you to grow your followers and convert your successful Instagram statistics into sales, customers and loyal fans!

By the end of this course, you'll have valuable skills that will help you effectively build a strong community of Instagram followers, convert them to paying customers, and finally sell them your products and services.

You'll also receive practice activities, live demonstrations, and helpful resources to guide you through the entire process. From setting up your Instagram account, gathering a strong relevant following, to increasing the profit of your business.

Looking forward to seeing you on the inside ;)

- Benji

Entrepreneur Academy

icon
Udemy Discount

The discount is applied through our link. Open the course from here and Udemy's current promotional price is applied at checkout on most courses, no code to type.

Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

icon
Instructor Details

Benjamin Wilson

          My Name is Benji. 

I am a passionate entrepreneur from Melbourne Australia!

I love creating innovative marketing strategies across all platforms from Instagram, to YouTube, to Amazon . I love pinpointing the difference between what makes people successful and what makes people fail then put all my hard earned knowledge into a course to share with you.

          My favourite thing to hear from past students is "you saved me months of time and thousands of dollars!" I hope that you give me the chance to help you too by signing up to one of my Udemy courses. I am currently working really hard to grow my catalogue and provide as much value as possible ;)

          I love meeting new people so be sure to reach out to me if you want to connect. 

- Benji

icon
More courses by Benjamin Wilson

$15.99

$15.99

$69.99

$12.99

$12.99

$13.99

icon
More Social Media Marketing courses

Free

$11.99

$19.99

$16.99

$189.99

$24.99

icon
Reviews

4.6

37,525 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Andrew Gustafsson on 8/2/2026

I really enjoyed this course and found it both informative and easy to follow. The instructor explains Instagram marketing concepts in a clear, practical way, making them easy to understand and apply. I especially appreciated the actionable tips and real-world strategies for growing an Instagram account organically. Whether you're a beginner or looking to improve your existing skills, this course provides valuable insights. Thank you for creating such a well-structured and engaging learning experience!

By Xu Sai on 6/16/2026

overall feels like just offering generic information, packed into tutorial format. some content are also outdated, like IGTV.

By Glenn Stokes on 12/25/2025

There is nothing about how to set up an instagram account. This early video shows you already in an account selecting followers and I don't know how to set one up. How do you go about setting up a business instagram account? Is there a difference between a personal account and business account? Only observations.

By Zayd Abdulazeez on 8/9/2021

I found this course so interactive, it was engaging and challenging, it capture my interest and attention to certain things that I was not clear with about Instagram of a thing.I truly learned a lot and for this I recommend this course to starters,intermediate and even expert on Instagram to enroll. Thank you teacher, it was nice learning from you

By Vishal Pal on 5/16/2021

Benjamin, you are Awesome man! I have gone through many Instagram courses and never found the interest and your is the first one that I completed and understood all the things very deeply. Just want to stay connected with you, if you allow? PS: I bought your other courses too after watching this one, hope to get the similar level of information in them.

By Drew Ade. on 11/10/2020

Well, I'm thankful for this course and its' simplistic layout. The easy follow up and 3 questioned quizzes ACTUALLY help me understand what I learned. Not like school. In my experience, I'd recommend speeding up the videos to x1.25. Otherwise, thank you!

By Wade on 4/28/2020

Hey\, thanks for this useful info. What we've noticed from our experience, we have engaged with quite a few l/c groups, but the reach has dramatically decreased..which I believe happened because most of the members had not even followed us. Is it so?

By Carmine Trotta on 12/22/2019

JUST STARTED BUT IT FEELS GOOD! HALFWAY UPDATE: SO FAR BENJI (THE TEACHER) HAS ACHIEVED TO PUT IN SIMPLE WORDS AND EXPLANATIONS THE "WORLD" OF INSTAGRAM. HE MAKES LOOK EASY AND FUNNY THE USE OF IG FOR BUSINESS, WHICH GIVES THE WILLING TO "GIVE A TRY"! END OF COURSE UPDATE: AMAZING! INTERESTING, EDUCATIONAL, SIMPLY EXPLAINED, FUNNY. DEFINATELY WILL EASE YOUR IG "JOURNEY" INIMPLEMENTING IG X BUSINESS. THANKS BENJI & CO. HAPPY 2020!

By Anthony Ward on 10/2/2019

I am new to Instagram, so I thought this course would be tough going. But it is has been quite the opposite. I am finding it very easy to follow and implement the learning so far. I have now finished the course and look forward to work ahead. Some strategies I have found easy to implement, others very difficult. But I look forward to the challenge, and updating this review with, I have 10,000+ followers.

By Rabin Gurung on 1/6/2018

Hi, I am Rabin Gurung I had continue following this lecture and area has some question and answer that was also complete. but still you saying you have complete this course. you means I have to buy others course as well or I have to do something else please let me inform.

Showing all 10 reviews on CourseDuck

Read all 37,525 reviews on Udemy

icon
Quality Score

No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.

Content Quality
/
Video Quality
/
Qualified Instructor
/
Course Pace
/
Course Depth & Coverage
/

Overall Score : 92 / 100