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UdemySEOPaid courseIntermediate levelCertificate

International SEO: Reaching a Profitable Global Audience (Udemy.com)

Learn how to create and optimize a multi-lingual and/or multi-national site to reach a global audience and grow business

4.0
63 reviews

Created by: Christine Maisel

Last updated May 2017

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What you will learn

  • Determine if international SEO efforts will be profitable before starting SEO work
  • Determine which search engines are the right ones to target
  • The keyword research tools to use for finding keywords in other languages and countries.
  • Determine the right structure for setting up multi-lingual versions of a website.
  • Direct site visitors to the right version of the site based on their language or location.
  • Add language tags to specific pages to help search engines understand who the page is intended for.
  • Identify the right type of back links for international websites.

How it compares

Against the other 112 rated Udemy courses in SEO on CourseDuck:

  • Rating4.0 out of 5higher than 4% of them
  • Reviews63#110 of 113 by number of reviews
  • Length1.6 hoursshorter than 83% of them
  • Last updatedMay 2017earlier than 95% of them

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Course Description

International SEO has it's own unique considerations as global websites target multiple countries and multiple languages. This requires international websites to have a strategic site structure and inform search engines which pages should be shown to specific visitors based on their location and / or language spoken.

This course is designed for those with at least a basic understanding of SEO and will walk you through everything you need to do to prepare your website for international rankings in the search engines, countries and languages you'd prefer.

Here we'll cover:

  • How to determine if your international SEO efforts will be profitable
  • Which search engines you should target
  • The keyword research process and the tools to use
  • 3 options for structuring international website content
  • How to direct visitors to the right version for their language / country
  • Language tags your site must use
  • The type of back links you need for global sites

You should be learning and implementing international SEO if:

  • You have (or would like to have) content in multiple languages
  • Your website targets a specific country
  • You are ready to scale your business
  • Your website / business already has customers around the world
International SEO can be quite complex especially with different versions of the same site all targeting different locations. What do you need to know to rank your website internationally? Inside this course we'll walk through the full process that will expand on your existing SEO knowledge so you will know exactly what to do with the website you are working with.
I'm also available if you have any questions as you start taking action on your own international site.
Join me to take your website to the next level. Enroll now.
Read More Intermediate Intermediate Level product length iconTime: 1.6h

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Instructor Details

Christine Maisel

Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services. 

Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.

In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.

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Reviews

4.0

63 ratings on Udemy

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By Simone Esposito on 6/22/2024

A good guide to understand how to move forward the international expansion of business

By İlayda Çağlayan on 12/6/2023

I only found some tools useful. Information on Search console and analytics are not up-to-date.

By Jackie Grant on 10/24/2023

Simple to understand and very informative.

By William Harhoff on 3/16/2021

I like the teacher. She makes the course easy to follow and has really invested in it.If the sound had been good on all videos, and added manual subtitles, she would have received 4 stars.Had she listed "schema mark-up", Geotags and Google My Business, she would have received 4.5 stars.I will definitely buy another course. Thanks for a job well done

By Yehoshua Racz on 1/7/2021

great basic course for international seo

By Ernesto Aguero on 3/6/2018

Excellent!! great to get checklist and other very useful downloadable information

By Hyperia Na bráne 8665/4 on 12/19/2017

too basic information, i want advanced, if im doing seo for local country ive already known this basic things

By Pauline Shiu on 3/21/2017

so far it's all background information, nothing about how to actually do it...

By Ghulam Sarwari on 2/27/2017

excellent explanation and very good mentor. Wonderful job!

By Mohammad Mesbahur Rahman on 12/2/2016

The training was very informative and practical. Now I have confident to deal with International SEO clients. Thank you C.Maisel Highly recommend for beginners. This walk trough make you novice to pro.

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Overall Score : 80 / 100

International SEO: Reaching a Profitable Global Audience
Visit course on Udemy Write a review
  • Video Duration: icon 1.6h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon May 2017
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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