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Introduction to Web and eCommerce User eXperience Design (Udemy.com)

Get an overview of the What, Why and How of web and ecommerce user experience design and find out how to learn more.

Created by: Deborah J. Mayhew

Last updated December 2013

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What you will learn

  • Understand the key elements of the design of a website user interface that will impact the User eXperience: usability, persuasion and graphic design
  • Understand why and how the quality of the User eXperience will directly impact the bottom-line of eCommerce websites
  • Acquire an overview of User eXperience that will provide context for other courses that provide more depth in certain topics

How it compares

Against the other 144 rated Udemy courses in UX Design on CourseDuck:

  • Rating4.2 out of 5higher than 21% of them
  • Reviews2,707#22 of 145 by number of reviews
  • Length0.5 hoursshorter than 100% of them
  • Last updatedDecember 2013earlier than 98% of them

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Course Description

This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design.  It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.

The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. The small fee you invest in these other courses could pay off in thousands of dollars in increased revenues from your ecommerce web site.  This course explains how.

In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design.  It illustrates these elements with concrete examples from real websites.

The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.  

The mission of OUXI is to provide:

· A broad and comprehensive curriculum of training in designing for the User eXperience

· Consisting of engaging and interactive multimedia courses

· Taught by a consortium of top experts in industry and academia

· Affordable and available

· To anyone, any time, anywhere in the world

· Via the World Wide Web

The Institute will thus serve as a universal portal to the current collective knowledge in the field of designing for the User eXperience.

We have a long term plan for developing the curriculum, laid out on the Course List page on the OUXI website, and are soliciting votes from you, our potential students, to help decide which courses to develop first.

The Institute will also provide a Bookstore, and a portal to other respected professional resources via the Institute Library.



 

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Instructor Details

Deborah J. Mayhew

Deborah J. Mayhew, Ph.D., co-founder and CEO of The Online User eXperience Institute (OUXI) is an internationally recognized consultant, author, teacher and speaker on engineering and designing for the User eXperience.

Deborah was one of the earliest pioneers of the field of software and web user experience. She has been Owner and Principal Consultant at Deborah J. Mayhew & Associates, a consulting firm offering a wide variety of services related to designing and engineering for the User eXperience, since 1986, when she became one of the first independent consultants in her field. 

Deborah's clients have included IBM, AT&T, The World Bank, Hewlett-Packard, Ford Motor Company, American Express, The New York City Police Department, Apple Computer, American Airlines, Texas Instruments, NASA, JP Morgan Chase, The National Cancer Institute, Computer Science Corporation, Siemens, Cisco Systems, the IRS and many others.  Deborah has designed user experiences not only for web sites, but also for traditional desktop software applications, medical technology, scientific instruments, and robots.  She has taught courses in many of her client organizations as well as at many professional conferences.

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Reviews

4.2

2,707 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Talitha Kruger on 11/26/2018

The course evaluates websites which are more than a few years old. I would have appreciated it more if the content could have been updated, as well as the websites which were compared in the tutorials.

By Debparna Dutta on 8/18/2018

The course is really good and it gives a basic idea about how to use UX to built an E-commerce website. The instructor, Deborah J. Mayhew has good depth of knowledge. Only one suggestion, the course could be more intuitive if some if some interactive lessons are given.

By Haris Farazuddin Farooqui on 9/16/2017

The images of Websites that have been analyzed for usability, persuasiveness, and graphic design are quiet old. All of them have changed their design. However, I was still able to identify and appreciate the concepts thought till now, in this course.

By Satyam Agarwal on 8/21/2017

The introduction of the course was good, but the section about "What makes a great user experience could have been better". Specifically would have preferred if the course author would have specified points to improve, usability, persuasiveness and graphic design of the website. Also it would have been more helpful if sites compared with each other on each parameter were selling same goods/had same value proposition for better comparison.

By Tzvetan Petzev on 1/12/2017

The presentation is clear and concise. What the course presents here is a basic knowledge, but as we all know it: it's the not acknowledging the basics and the fundamental concepts are amongst the most common mistakes people make over and over again. Great for starters! Highly recommend this course!

By Brittanie Anderson on 8/18/2016

Instructor was knowledgable, and the content was well-organized. However, technical difficulties with every new 'slide' of the course. Video choppy throughout. All websites referenced were extremely old and dated.

By Eros E Rosario on 7/7/2016

This is a beginner's course but it offers all the fundamentals of a website's achieving a good User eXperience. The instructor did a very good job of presenting what tends to be a technical subject matter in a very professional yet understandable way. Audio and video are excellent which accompanied by the layout of the course material rates high in the User eXperience.

By Ellis Toussier Bigio on 5/8/2016

I didn't expect that a 30 minute course could teach me very much... but in the first 10 minutes, it has taught me a lot ! I will have to build my website using what I have learned in the first 10 minutes of this course... and there is still another 20 minutes to go. What will I learn there? So far: 5 Stars !

By Todd Smith on 12/5/2015

I was quite impressed with this class. It broke the subject down into very logical peices and gave an overview and example of each topic. The instructor knows what she is talking about and is very clear in her presentation style. I will be taking more courses from here.

By Carla Sewell on 6/21/2013

It was really easy to follow. Basic knowledge that you could compile for free on the internet doing searches, but Dr. Deborah puts it in one place here. Most of the things I already knew, as a website builder, but there were a couple of tidbits that pricked up my ears as I knew what she as talking about, but didn't really think about the "why" aspect of it. As an instructor, she's not distracting at all so that you can follow along with the slides and demonstrations easily. Clear and precise English speaking is always a plus. The introduction was a little cheesy with different ocean backgrounds and Dr. Deborah having to get to her spot to speak that I almost thought I clicked the wrong course. But the intro isn't what you're here for. If you're new to website building...or just never thought about the "why" certain things are done, then you'll learn something from this course.

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Quality Score

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Overall Score : 84 / 100