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Learn How to Build a Personal Brand on LinkedIn® (Udemy.com)

Build your personal brand (or "professional brand")! This course is used by folks at Lyft®, PayPal®, Chase® & others!

Created by: Davis Jones

Last updated November 2024

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What you will learn

  • Learn how to connect your resume, LinkedIn® profile, and networking efforts with interviewing and targeting jobs.
  • Learn to decode industrial cultures and optimize your targeting for your audience.
  • Learn, based on research, what matters in professional photos and how you can make an instant impact with yours.
  • Learn how to craft relevant, keyword optimized copy for your profile so that you can build trust and win opportunities.
  • Learn how to leverage supplementary visual assets to tell your professional story powerfully.

How it compares

Against the other 115 rated Udemy courses in Career Development on CourseDuck:

  • Rating4.0 out of 5higher than 1% of them
  • Reviews369#42 of 116 by number of reviews
  • Length1.4 hoursshorter than 73% of them
  • Last updatedNovember 2024earlier than 56% of them

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Course Description

Version 3 Released on December 2022

Learn personal branding from the creators of Career Hacking™, the world's bestselling career management course!


This course is ideal for people who want a concise, simple, and effective course that enables you to build an excellent LinkedIn® profile fast!


Create More Opportunities and Present Yourself Powerfully on LinkedIn® 

300,000,000+ professionals are active on LinkedIn®--the network is quickly becoming an essential part of every modern professional's career presence. On the other side of Eazl's course on advanced LinkedIn® profile building, you'll have a profile that increases your visibility, that helps you get found for big opportunities, and that makes you someone that other people want to have in their professional networks. You will quickly be able to: 

  • Bring relevant, valuable connections into your professional ecosystem

  • Establish yourself as best in class talent in your professional arena

  • Differentiate yourself or your organization from competitors

  • Convert online connections to real world relationships

Eazl's team of recruiters, digital producers, and support staff in San Francisco has leveraged cutting edge research from Harvard, Purdue, Duke, the Gates Foundation, and McKinsey to create a comprehensive suite of resources that you can access for free by enrolling in the course. They include: 

  • 20+ HD Videos and Step-by-step Tutorials

  • 15 Exclusive Guides and Sample Summaries (in downloadable .pdf format)

  • ...and more

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Instructor Details

Davis Jones

Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 500,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning.

Mr. Jones began his career in digital education following the publication of Career Hacking™, a learning experience helping people making career transitions. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and many other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.

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Reviews

4.0

369 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Al on 4/24/2025

The way the content is presented can be confusing, as it is not shown in a logical manner.

By Jenny G on 10/16/2022

This was a very thorough and insightful course, the lessons guided me step by step to setting up a more powerful Linkedin profile. I used it in combination to the CV course offer by Eazl. Highly recommended.

By Nicholas Flores on 9/8/2020

Not quite what I was expecting, and some of the advice given would be great if some of the ideas were given more context in this video, instead of being given links to additional outside sources.

By Rajeshwar Pandit on 9/27/2019

This is very useful training/guidance to build LinkedIn Profile. I will recommend this to my friends and colleagues.

By Denny Permana on 4/26/2019

It is amazing! I just realized that many details I miss in my LinkedIn profile so far. By this section, I have got many tips and tricks that can be weapon for my profile.

By Steven Jones on 10/15/2018

I really want to improve LinkedIn for purposed of having a clearer message about what I do well. This course works well for that as much as getting a new job!

By Stuart Butler on 12/4/2017

Good course with some informative material which is well presented. It has provided me with a few pointers that have in turn, enabled me to spruce up my profile and make it more attractive to potential employers.

By Christina Gong on 10/7/2014

Material was presented very well. I was completely lost on what to do with my current profile. It has been sitting there for years without any useful information. I now feel comfortable in giving it the face lift it needs!

By Nataliya NEUVILLE on 10/3/2014

A well-done course which helps a lot to find out the basics of a suscessful LinkedIn profile! Very good video and sound, in addition to a quality guide. Thank you!

By Olena Levitsky on 9/21/2014

The quality of the content was actually quite good, but it very quickly became irritating to hear about everything the organisation offers and different ways to connect with them online . I think they could have given this information once at the beginning of the series and once at the end - not after every single short lecture.

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Overall Score : 80 / 100