Managing Generational Conflict (Udemy.com)
Powerful knowledge for managing & reducing conflict, increasing engagement & productivity, and turning customers to fans
Created by: Ken Beller
Produced in 2017
What you will learn
- Upon completing this course, you will be able to:
- Create a culture of greater inclusion and collaboration across different generations
- Decrease workplace conflict and increase employee engagement and productivity
- Implement effective strategies for recruitment, retention, rewards, and incentives
- Make and instant and lasting connection with customers of different generations
- Improve customer service and turn customers into raving fans
- Increase market share by designing products and services that speak to customer values
- Define the 6 Value Populations and the 9 core values and 12 workplace attributes associated with each one
- Explain the generational shift occurring from an in-dependent to inter-dependent cultural model
Quality Score
Overall Score : 92 / 100
Course Description
You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc., but in this course youll learn why the traditional approach to generations is flawed and discover a new and powerful approach that makes much more sense. Youll probably even learn that youre part of a generation, or Value Population, youve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.
Whats more, youll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life. Its as if you come from very different worlds. To bridge this gap, youll gain powerful tools to help you communicate and get along with them better, both at work and at home.
At work, this knowledge can help you in areas such as:
Sales and Marketingto better communicate and connect with customers
Managementto better lead employees of different generations
Human Resourcesto better attract, engage, and retain employees
Continuous Improvementto improve collaboration, productivity, and innovation
At home, this knowledge can help you improve relationships with:
Yourselfits a powerful tool for self-discovery and personal growth
Your Kids, Parents, Spouse, Friends, Neighbors, etc.
Basically Anyonewho was born in America and is of a different generation
Heres what a few people who have taken this course had to say about it:
Ive been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons who are both in different Value Populations. I only wish Id had this knowledge when my parents were aliveit explains so much and would have led us to a much richer understanding and relationship.
Bill Hertan, founder, TRI Partners, Inc.
A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!
Aurora Realin, manager, Florida Hospital
To help you get started, the first 8 lectures are offered for free so you can learn how this powerful approach can change your life. Who this course is for:
MARKETERS powerfully connect with target markets by speaking to core values and turn customers into raving fans MANAGERS reduce conflict and connect easily with employees of different generations INDIVIDUAL CONTRIBUTORS communicate better with your manager and co-workers so you can be more productive and get better raises and performance reviewsINDEPENDENT PROFESSIONALS (real estate agents, financial planners, etc.) strengthen relationships with current clients, attract new ones more effectively, and improve loyalty and referralsANYONE better understand yourself and others from different generations so you can reduce the conflict and improve the relationships in your life
Instructor Details
- 4.6 Rating
54 Reviews
Ken Beller
Ken Beller is the cofounder and president of Near Bridge, Inc., a consulting firm that specializes in reducing generational conflict. Near Bridges groundbreaking research reveals the hidden factors that motivate people of different generations and provides practical ways to engage and empower employees and turn customers into raving fans.
Ken is the lead author of the highly-praised book, The Consistent Consumer: Predicting Future Behavior Through Lasting Values. Jim Kouzes, coauthor of The Leadership Challenge and president emeritus of The Tom Peters Group, called The Consistent Consumer one of the most important books on customers to come out in years.
An accomplished international business leader, Ken has lived and worked in 20 countries across North America, Europe, and Asia. Throughout his career, he has successfully developed, implemented, and run multicultural and cross-functional initiatives for some of the worlds leading companies, including General Electric, Daimler Benz, Applied Materials, and NASA.
Well-versed in all aspects of large and small business operations, Ken has grown and managed organizations with annual revenues ranging from $500 thousand to over $100 million and he has been responsible for the operations strategy of a $1 billion business. He has substantial hands-on expertise in global business planning, acquisition integration, process and product development, engineering, operat
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