Managing Generational Conflict (Udemy.com)
Powerful knowledge for managing & reducing conflict, increasing engagement & productivity, and turning customers to fans
Created by: Ken Beller
Last updated September 2017
What you will learn
- Upon completing this course, you will be able to:
- Create a culture of greater inclusion and collaboration across different generations
- Decrease workplace conflict and increase employee engagement and productivity
- Implement effective strategies for recruitment, retention, rewards, and incentives
- Make and instant and lasting connection with customers of different generations
- Improve customer service and turn customers into raving fans
- Increase market share by designing products and services that speak to customer values
- Define the 6 Value Populations and the 9 core values and 12 workplace attributes associated with each one
- Explain the generational shift occurring from an in-dependent to inter-dependent cultural model
How it compares
Against the other 230 rated Udemy courses in Leadership & Management on CourseDuck:
- Rating4.6 out of 5higher than 69% of them
- Reviews1,634#96 of 231 by number of reviews
- Length2.9 hourslonger than 64% of them
- Last updatedSeptember 2017earlier than 94% of them
Course Description
Would you like to reduce the conflict and improve the relationships in your personal and professional life? This course can help you do that by revealing a major hidden cause behind a lot of the conflicts and miscommunication we all face—generational differences.
You might be familiar with the traditional approach to generations, like Baby Boomers, Gen X, Gen Y, etc., but in this course you’ll learn why the traditional approach to generations is flawed and discover a new and powerful approach that makes much more sense. You’ll probably even learn that you’re part of a generation, or “Value Population,” you’ve probably never even heard of before, such as the Performers, the Techticians, the Believers, etc.
What’s more, you’ll see how you and people of different generations in your life grew up in very different times and have very different values and perspectives on life. It’s as if you come from very different worlds. To bridge this gap, you’ll gain powerful tools to help you communicate and get along with them better, both at work and at home.
At work, this knowledge can help you in areas such as:
- Sales and Marketing—to better communicate and connect with customers
- Management—to better lead employees of different generations
- Human Resources—to better attract, engage, and retain employees
- Continuous Improvement—to improve collaboration, productivity, and innovation
At home, this knowledge can help you improve relationships with:
- Yourself—it’s a powerful tool for self-discovery and personal growth
- Your Kids, Parents, Spouse, Friends, Neighbors, etc.
- Basically Anyone—who was born in America and is of a different generation
Here’s what a few people who have taken this course had to say about it:
“I’ve been using the Near Bridge generational concepts for the last few years, personally and professionally. They have been invaluable tools to help me understand my clients and my two sons – who are both in different Value Populations. I only wish I’d had this knowledge when my parents were alive…it explains so much and would have led us to a much richer understanding and relationship.”
—Bill Hertan, founder, TRI Partners, Inc.
“A wealth of information presented in a dynamic, interactive way. Get ready to be engaged and informed!”
—Aurora Realin, manager, Florida Hospital
To help you get started, the first 8 lectures are offered for free so you can learn how this powerful approach can change your life.
Instructor Details
- 4.6 Rating
1,634 Reviews
Ken Beller
Ken Beller is the cofounder and president of Near Bridge, Inc., a consulting firm that specializes in reducing generational conflict. Near Bridge’s groundbreaking research reveals the hidden factors that motivate people of different generations and provides practical ways to engage and empower employees and turn customers into raving fans.
Ken is the lead author of the highly-praised book, The Consistent Consumer: Predicting Future Behavior Through Lasting Values. Jim Kouzes, coauthor of The Leadership Challenge and president emeritus of The Tom Peters Group, called The Consistent Consumer “one of the most important books on customers to come out in years.”
An accomplished international business leader, Ken has lived and worked in 20 countries across North America, Europe, and Asia. Throughout his career, he has successfully developed, implemented, and run multicultural and cross-functional initiatives for some of the world’s leading companies, including General Electric, Daimler Benz, Applied Materials, and NASA.
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Reviews
By Dalian McCarthy on 10/7/2025
creates a good understanding
By Sdietz on 1/15/2024
I really believed, in the content breakdown as it differs to boomers, Gen X's and Gen Z's etc. I always heard how individuals including myself didn't "identify" with their category. I will say these smaller groups and the social dynamics shared that shaped them did hit closer to home.
By Anonymized User on 11/24/2023
Many good insights and lessons. However, the course (specifically the generational profiles) was rather centered on a white American perspective. This is fine, but it would be helpful if this was addressed in the beginning to offer some context for the course.
By Roxanne Barker on 10/26/2022
Actually, yes. I'm a performer, and I would have never thought I was that description. I've always been referred to as a baby-boomer, which I hate the term. I can see now where performer comes from, what I was born into and experienced as a child.
By Anonymized User on 10/18/2022
Fantastic course. Very engaging and entertaining. It's not an exact science to describe behavior by age group, but it is incredibly useful when applied from a broad perspective. Appreciate dividing the generational groups even further than the traditional boomer/genx/millenial divides.
By Anonymized User on 8/3/2022
First, I appreciated learning that this Generational scheme derived from marketing. That says a lot in and of itself. Second, and most intriguing, is the different approach to looking at the generations. I'm looking forward to learning more!
By Anonymized User on 2/3/2021
Really enjoy this course! I've watched many briefings on this topic, but he is able to explain it at a different level with much-needed detail. Although long, I recommend it to anyone else interested in the generational divide we face today.
By Eric Biggs on 11/15/2020
Of the courses I am taking for conflict, this is definitely the most interesting in how it presents the groups and values
By Vetia Perkins on 10/27/2020
Excellent course.
By King Sam on 10/18/2020
Great Course
By Annabell Gutierrez on 9/24/2020
Gkod course
By Lalitha K on 9/22/2020
The content was mostly around american experiences and I coudnt relate to the examples
Quality Score
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Overall Score : 92 / 100






