Master in New Product Development, Design & Engineering (Udemy.com)
Develop real new products from concept using systems engineering principles like CTQs, QFD, TRIZ, FMEA and Digital Twins
Created by: Arun Singhal B-Tech MBA With 45+ Exp with Unilever, J&J, Danone, etc.
Last updated August 2026
What you will learn
- Develop real new products from concept to validated prototype using a structured systems engineering approach.
- Apply the complete New Product Development (NPD) process through a real water filter case study from idea to prototype.
- Identify Critical-to-Quality (CTQ) requirements and convert customer needs into measurable engineering specifications.
- Use systems engineering principles together with QFD, TRIZ and FMEA to develop innovative, reliable and manufacturable products.
- Develop robust product and process design requirements that improve quality, reduce risk and accelerate product development
- Generate, evaluate and select the best product concepts using proven engineering decision-making techniques.
- Optimize product performance, manufacturing processes and development costs using practical engineering tools and continuous improvement methods.
Course Description
Can you confidently transform a new product idea into a successful prototype using the same structured engineering approach followed by leading global companies?
Most new products fail not because the ideas are poor, but because there is no systematic process to convert customer needs into successful products. Teams often use powerful tools such as QFD, TRIZ, FMEA, CTQs, and Digital Twins independently, yet struggle to integrate them into a complete New Product Development process that consistently delivers successful results.
This course is designed to bridge that gap.
In this course, you will develop real new products from concept using systems engineering principles like CTQs, QFD, TRIZ, FMEA and Digital Twins. Instead of learning isolated concepts, you will understand how every stage of product development connects to the next, enabling you to design products that are innovative, manufacturable, reliable, customer-focused and commercially successful.
Unlike most courses that explain individual techniques separately, this course teaches you an end-to-end New Product Development methodology used by leading engineering and manufacturing organizations. Every framework is introduced exactly when it is required within the product development process, allowing you to understand not only what each tool does, but why, when and how it should be applied.
The entire course is built around a single continuous real-world case study. Together, we will develop a new water filter from the initial concept to a validated prototype. As the product evolves, you will apply every major engineering decision-making tool to solve real development challenges exactly as product development teams do in industry.
Throughout the journey you will learn how to identify Critical-to-Quality (CTQ) characteristics directly from customer requirements, translate them into measurable engineering specifications, develop robust design requirements, generate innovative product concepts using TRIZ, prioritize customer requirements through Quality Function Deployment (QFD), identify and minimize design risks using Failure Mode and Effects Analysis (FMEA), optimize both product and process design, evaluate alternative concepts objectively, validate prototypes through structured testing, and understand how Digital Twins and INCOSE best practices strengthen modern engineering product development.
The methodology taught in this course is based on practical industry experience gained while leading New Product Development programs with global R&D and engineering teams at Johnson & Johnson, and further refined through leadership roles managing product development and operations across the Asia-Pacific region. These are practical engineering methods that help organizations reduce development risk, improve product quality, shorten development cycles and increase the probability of successful product launches.
Whether you are a Product Development Engineer, Product Engineer, Design Engineer, Manufacturing Engineer, Systems Engineering professional, Product Manager, Quality professional, entrepreneur developing a new product, or an engineering or management student preparing for industry, this course provides a structured framework that can be immediately applied to real projects.
By the end of this course, you will no longer think of CTQs, QFD, TRIZ, FMEA, Process Design or Digital Twins as independent tools. Instead, you will understand how they work together within a complete systems engineering-based New Product Development process to transform ideas into successful products.
If you want to build the confidence to lead or contribute to successful New Product Development projects using practical engineering methods that are proven in industry, this course will provide you with a complete roadmap—from concept to prototype—that you can apply immediately in your own organization, business or career.
This Course is Part of a Structured Learning Path
Learning Path: ENTREPRENEURSHIP & BUSINESS PATH (Starter → Builder → Advanced)
This course is your BUILDER step.
Next Recommended Courses
After completing this course, continue your growth with:
New Business Development (Starter)
Business Idea Generation (Builder)
Value Proposition (Builder)
Business Strategy and Planning (Builder)
AI for Business Optimization (Advanced)
Instructor Details
- 4.4 Rating
142 Reviews
Arun Singhal B-Tech MBA With 45+ Exp with Unilever, J&J, Danone, etc.
I am the Founder and Principal Mentor at Enrichmentors, where since 2007 I have helped individuals and small & medium enterprises improve performance through structured thinking, career strategy, leadership development, and AI-powered skill growth.
I hold an MBA in Marketing and Finance from the Indian Institute of Management (IIM) Bangalore. Over 26 years, I worked with leading organizations including Johnson & Johnson, Unilever, and Dumex across India and Asia Pacific in roles spanning sales, marketing, operations, and general management.
Over the past 14+ years, I have advised and consulted organizations such as Volkswagen, Bayer, Cello, Kris, Makarizo, Mayur Suitings, Ayushakti, Mind Technologies, and Hia Designs.
I have also served at IIM Udaipur as Head of Placement and Career Services Advisor, working closely with students on career positioning, employability, and long-term growth strategy.
Today, my mission is to help professionals:
• Make better career decisions
• Build future-ready management and technology skills
• Apply structured problem solving and systems thinking
• Leverage AI as a cognitive partner for career growth
• Develop leadership and high-impact professional capabilities
Across my courses, I focus on practical frameworks, real-world application, and decision clarity — not just theory.
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Reviews
By JUTURU JOSHNAVI on 10/27/2025
This lecture is very useful and simple also thank you
By Pradeep Sutar on 6/20/2025
Sometimes, mentor video window hides some description on screen ...
By Rosiji Jacob Oluwafemi on 8/22/2024
It was a good match to my expectation
By Inthujan Kerubathason on 4/22/2024
Thank you so much & Very Information Lecture . God bless you.
By Janitha Madhushan on 3/27/2024
Good for Designers and developers
By Asif Akbar on 3/1/2024
"The teacher was nice, but they did not provide a substitute. "title
By Fizzah Qureshia on 9/9/2023
Good, what I expected.
By Suryabh Bhattacharya on 7/31/2023
Amazing content. Gives greater clarity on product design processes from an engineer's as well as a manager's POV!
By Baba on 8/31/2022
Learning so many new things! That too in a very practical manner!!
By Jayesh on 9/16/2024
Quality Score
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Overall Score : 88 / 100












