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Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads (Udemy.com)

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.

Created by: Sakshar Barua

Last updated July 2025

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What you will learn

  • By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
  • You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
  • Students will be able to driving results and maximizing return on investment.
  • You will be able to do effective keyword research strategies for optimal results.
  • You will be able to create compelling ad copy that converts.
  • You will be able to analyze and optimize campaigns for maximum ROI.
  • Use Custom Audiences and Lookalike Audiences for precision targeting.
  • Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
  • Leverage LinkedIn Ads for B2B marketing success.
  • Measure campaign performance and adjust strategies.

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 59% of them
  • Reviews803#42 of 174 by number of reviews
  • Length29 hourslonger than 97% of them
  • Last updatedJuly 2025more recently than 56% of them

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Course Description

Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.

In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.

Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.

Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.

Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.

Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.

Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!

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Instructor Details

Sakshar Barua

Hi all! My name is Sakshar and I’m a seasoned digital marketer with a wealth of experience in PPC like Google Ads, Meta Ads & much more. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants, and managed thousands of Google ads & Meta ads campaigns while working with agencies.

Join me on Udemy and embark on a transformative journey that promises to illuminate the path to PPC Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance.

When you enroll in my Udemy courses, you're not only investing in your knowledge – you're investing in results. By demystifying the intricacies of various PPC Ads and sharing battle-tested strategies, I will equip you with the tools to succeed in the ever-evolving digital landscape.

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Reviews

4.5

803 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Pinku Panday on 7/10/2026

The instructor shared practical techniques for creating attractive advertisements that grab attention and encourage users to take action.

By Piyush kumar on 7/10/2026

The course not only helped me understand digital marketing concepts but also gave me practical skills that I can apply immediately in real-world projects.

By Bhavana Sharma on 7/7/2026

One of the biggest strengths of this course was the way the instructor explained complex topics in a simple and easy to understand manner.

By Sandeep Kumar on 7/7/2026

This course focused on practical knowledge rather than just theory, which helped me understand how digital marketing works in real-world situations.

By Veena on 7/7/2026

The instructor clearly explained keyword research, match types, bidding strategies, ad quality scores, and campaign optimization techniques. Truly appreciate.

By Nazneen Khan on 7/7/2026

The course taught me how to create ad campaigns, define objectives, target the right audience, set budgets, and optimize ads for better performance. Highly recommended

By Mohammed Zakir Hussain on 7/7/2026

I recently completed a Digital Marketing course that covered Facebook Ads, Google Ads, SEO, social media marketing, content marketing, lead generation, and many other important topics. After finishing the course, I can confidently say that it was one of the most useful online learning experiences I have ever had.

By Dhan Medhi on 4/16/2026

Average course. Maybe a starter for an absolute beginner. I started with the Google Ads part, and at one point, I was stuck because there was no continuity between the two videos. I messaged the Shaksar (the instructor), and he replied to me after a few days, saying I would get back to you. But he never came back.

By Aarav on 3/2/2026

Theory no practical

By Utsha on 2/18/2026

At the moment of this course is going very well. This course is starting from the begining, from the common structure of marketing.

Showing all 10 reviews on CourseDuck

Read all 803 reviews on Udemy

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Quality Score

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Overall Score : 90 / 100