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Mastering Google Analytics 4 (Udemy.com)

Master Google Analytics 4. Learn from a certified former Google Vendor Instructor.

Created by: Sakshar Barua

Last updated January 2026

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What you will learn

  • Introduction to Google Analytics 4 (GA4) and how it differs from Universal Analytics.
  • Setting up GA4 for websites and apps, including property and data stream creation.
  • Understanding GA4 reports to analyze user behavior and traffic sources.
  • Customizing reports and dashboards for actionable insights.
  • Tracking key events and conversions to measure business goals.
  • Using Google Tag Manager to set up custom event tracking.
  • Setting up cross-domain tracking for a seamless user journey.
  • Audience creation and segmentation for better targeting.
  • E-commerce tracking in GA4 to measure sales and revenue.
  • Integrating GA4 with Google Ads for campaign optimization.
  • Exploring advanced features like funnels, path analysis, and predictive metrics.

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.4 out of 5higher than 47% of them
  • Reviews48#75 of 94 by number of reviews
  • Length4.9 hourslonger than 77% of them
  • Last updatedJanuary 2026more recently than 76% of them

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Course Description

Hi, I’m Sakshar Barua, and I’ve been working in digital marketing and analytics for over a decade. I have a passion for teaching and empowering students to unlock the true potential of their digital marketing strategies. From my role as a Google Ads Specialist Trainer, to my hands-on experience creating and managing PPC campaigns, I’ve helped countless businesses improve their data analysis and online marketing strategies.

I also teach on Udemy, where I create easy-to-understand courses that cover the latest in Google Ads and analytics. My approach is practical, straightforward, and tailored to helping you achieve real-world success. I’m here to guide you every step of the way in mastering GA4, so you can confidently leverage it for business growth.

Google Analytics 4 is the future of web analytics, and mastering it is essential for anyone looking to track, measure, and optimize their online presence. Whether you're a digital marketer, business owner, analyst, or just getting started, this course will equip you with the skills to navigate GA4 with confidence.

Through hands-on lessons, you’ll learn how to set up GA4, track key metrics, analyze reports, and use advanced features like custom events, audience segmentation, and predictive analytics. You'll also discover how to integrate GA4 with Google Ads, measure conversions, and build reports that provide actionable insights.

No prior experience needed

Step-by-step practical lessons

Advanced tracking & reporting techniques

Google Ads & GA4 integration for better ROI

Don’t just collect data—understand it and use it to grow your business!
Join now and future-proof your analytics skills!

By the end of this course, you’ll be able to make data-driven decisions that enhance website performance, improve marketing campaigns, and drive business growth.

Plus I will help you one on one if needed. So don't miss this oppurtunity!

Enroll Now!

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Instructor Details

Sakshar Barua

Hi all! My name is Sakshar and I’m a seasoned digital marketer with a wealth of experience in PPC like Google Ads, Meta Ads & much more. With a passion for teaching and a track record of success. I have worked with Google vendors for over 6 years, trained hundreds of new Google ads aspirants, and managed thousands of Google ads & Meta ads campaigns while working with agencies.

Join me on Udemy and embark on a transformative journey that promises to illuminate the path to PPC Ads mastery. Start your learning adventure today and propel your online endeavors to new heights under expert guidance.

When you enroll in my Udemy courses, you're not only investing in your knowledge – you're investing in results. By demystifying the intricacies of various PPC Ads and sharing battle-tested strategies, I will equip you with the tools to succeed in the ever-evolving digital landscape.

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Reviews

4.4

48 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Silvia Bacci on 5/16/2025

Corso completo per avere una panoramica di tutte le funzionalità di GA4. Esempi pratici scarsi e superficiali.

By Minakshi Sen on 2/24/2025

Emphasizes how to interpret analytics data and translate insights into actionable marketing strategies.

By Mampa Mukherjee on 2/21/2025

This course was the introductory course, it talks about what a data analyst does and the basic process of data analytics.

By Mimi Mukherjee on 2/21/2025

i received my google analytics professional certificate after completing this course and have written a review of the course.

By Hemangi on 2/18/2025

The instructor is not touching on key concepts and just referring to some Google help articles and leaving them in links and asking you to read them later to understand the concepts. When you buy a course, you expect the instructor to cover key topics in depth. Not worth your time! I am sure all the other reviews below are fake..

By Sumitra Basu on 2/3/2025

Loving it! The lessons are like a roadmap to understanding Google Analytics without feeling overwhelmed.

By Deepyaman Banik on 2/3/2025

Just started this new Google Analytics course I will complete it and give a full review So far it's good

By Pallab karmakar on 2/3/2025

I joined this Google Analytics course based on positive reviews, and I can see why so many people recommend it. Wonderful

By Subrata Mallick on 2/3/2025

As someone new to Google Analytics, I was worried it might be too technical, but this course explains everything so clearly

By Sovan Nayak on 2/3/2025

However, I think some sections could benefit from a bit more depth. Still, it’s a great course, and I’m eager to continue learning

Showing all 10 reviews on CourseDuck

Read all 48 reviews on Udemy

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Quality Score

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Overall Score : 88 / 100