Mastering Your Industry: Competitors, Products, & Suppliers (Udemy.com)

A detailed plan to discovering competitors, products, suppliers in your industry to help grow your business.

Created by: The Main Street Entrepreneur

Produced in 2017

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What you will learn

  • Demonstrate your industry knowledge.
  • Describe the general characteristics of your industry.
  • Evaluate your competition's strengths and weaknesses.
  • Identify potential suppliers to meet your business needs.
  • Understand channels of distribution and target markets.

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Quality Score

Content Quality
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Video Quality
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Course Depth & Coverage
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Overall Score : 86 / 100

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Course Description

It is important to develop a solid understanding of your industry. This includes who your competitors are, what products they offer, who your suppliers are, and possible areas for growth. This course walks you through each of these variables and how they impact your business. This course provides videos from professors and real-world entrepreneurs who have built their own successful businesses, PDF downloads of exercises to complete for your own business, and topic evaluations to see where you stand in your industry knowledge. The course curriculum is divided into six sections consisting of a general introduction called "Gaining Industry Knowledge" which discusses the importance of why you should be familiar with the different areas of your industry. The introduction is followed by five sections which discuss more in-depth topics to help you understand your industry to give you a competitive advantage. The sections include: Industry Characteristics, Competitive Rivalry, Influence of Suppliers, Nature of Customers, and Substitute Products. This course was developed for anyone looking to start a new business, entrepreneurs growing an existing business, or anyone looking to refresh their knowledge of the industry they are currently in. Who this course is for:
EntrepreneursManagersExecutivesStudentsEmployees looking to further their knowledge

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Instructor Details

The Main Street Entrepreneur

Since 1994, we have been meeting with and interviewing successful business builders. We have toured their facilities, met with their employees, observed their behavior, and recorded their stories. Our fieldwork has uncovered the critical practices successful entrepreneurs use to start and build thriving companies. When these practices are used in a new and growing venture, the probability of success goes up dramatically; when these practices are absent, the probability of failure is high. Our entrepreneurial training programs will teach you how to implement these critical practices in your own business. By mastering these concepts, you will greatly improve your odds for success.
Our team is comprised of individuals with extensive experience as entrepreneurs, business consultants and university professors. We also have an in-house film department that has interviewed and filmed hundreds of entrepreneurs around the world.
At The Main Street Entrepreneur, our mission is to provide the most innovative and engaging resources available to help aspiring entrepreneurs and business builders create successful ventures. We help turn ideas into opportunities, opportunities into business models, and business models into thriving organizations. While doing so we pledge to maintain values of exemplary leadership, continuous improvement, distinguishing service, excellent efficiency, total integrity, and a broader contribution.

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Reviews

4.3

56 total reviews

5 star 4 star 3 star 2 star 1 star
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By Aman Khurana on 11/15/2020

Nice

By Jackylou M Villanueva on 11/8/2020

Not a single second waste on this course!

By Ami Davies on 10/26/2020

I completed the full course and it's saying there's sections outstanding but doesn't say which ones. I've been through the course 3 times now! I get up at 5am to do this and it's now wasted 3 hours worth of time :(

By Awele Decency on 10/24/2020

Great information. Easy to understand and love the real life stories of the successful entrepreneur!

By Tressa L Schroth on 10/24/2020

Interesting material on industry info.

By Medina Radzim on 10/14/2020

Yes! It gives me a new perspective on how to start my business.

By Ogbu Michael Azubike on 10/12/2020

i am learning that one has to do a lot of digging deep and learning everything possible about an industry before venturing into it

By Kade Riding on 10/3/2020

Good information, and the downloadable PDFs will be great to utilize going forward. It's great to see that top CEOs and successful business owners take pride in knowing their industry from the ground up

By Conrad EagleBull on 9/1/2020

informational

By Nqaba Mkwananzi on 8/26/2020

Good foundational course

By Edith K Osoro on 8/26/2020

Amazing course and very practical.

By Bobby Leaf on 8/24/2020

Good case studies and interviews used to share experience and thoughts on mastery your industry