Research: How to ask the right questions? (Udemy.com)

Intro user understanding & customer centricity for Design Thinkers | Service Designers | UX Designers | Product managers

( 4 Reviews )

Created by: Nina Schacht

Produced in 2021

What you will learn

Learn how to ask the right questions in interviews with users and customers.
Successfully run a research process from the beginning to the end.
Work with a fictional research case to apply your skills in exercises
Learn about the sequence any research process needs to follow in order to be successful
Understand how to successfully pitch your research project and persuade potential naysayers
Build up knowledge on the three basic types of qualitative research approaches.
Learn how to spell out your business and research objectives to make sure you are always on the right track with your research and don't get lost
Achieve clarity about the number of interviews you need to conduct for reliable results and to whom one should speak
Master the task of crafting the tailormade guideline you need for your interviews by following the steps given in the course.
Raise the feeling of security in the actual interview sit

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 100 / 100

Course Description

No matter whether you are new to the research scene or already have some experience, this course will help you excel in future research challenges and bring your project, product and start-up to a success.
Regardless which approach to innovation you or your company adopted, all approaches are based on the deep understanding of the wishes, needs and desires of the user. Entering a dialog with your present and future consumers is essential for any development or relaunch of products, applications and services. Consumer centricity is crucial for an economic deployment of your resources.
During this course, you will learn how to become an insight gold miner' via qualitative interviews and unveil hidden truths. With accurate preparation and execution of user interviews, your research challenge will become a success.
Crafting the right questions for your interview is always a tailormade task. This course helps you to reach the goal of asking the right questions by helping you prepare properly.
The course is practice oriented. To increase the learning impact, the sessions include exercises as well as theoretical background.

The course takes you through the following topics:

Importance of research for the success of your business
Short introduction to qualitative methods
Mindset, researcher and research team
Business vs. research objectives
Setting up a research plan (To how many people should one speak and how to define it?)
Preparing the guideline for the interviews
The actual interview situation with what to look out for
5 golden tips on how to ask the right questions
What is an analysis?
How to proceed in an analysis?

Who this course is for:

Design Thinkers, Service Designers, UX Designers or Product managers who do have a research challenge coming up and want to bring it to a success
People who want to make sure that their product developments and (re-) launches are a success by hitting the heart of users' / customers' needs, wishes and desires.
Everyone who wants to dive deeply into customer understanding and customer centricity
Everyone who feels that human-centered approaches for solving problems is the only way to go
Everyone who wants to understand how to set-up and conduct face-to-face interviews

Time: 1.5h

Instructor Details

Nina Schacht

5.0 Rating
4 Reviews

Nina Schacht has an academic background in psychology and communications. Since over a decade she has been working in qualitative market research and innovation consultation. In her career she has held senior positions at research companies such as Research International, Kantar TNS Infratest & Point-Blank. She successfully set-up, moderated and analysed qualitative studies on the national, European wide and global level. Additionally she is coaching employees of a global business consultancy on the topic of design thinking.

Reviews

5.0

4 total reviews

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By Alice Ruddigkeit

Nina is a fantastic teacher and able to break down her trade in a way that it is easy to follow and entertaining to watch. And unlike most introductions, she also covers analysis of qualitative data with helpful tips - a topic even experienced researchers are struggling with. In this course, she is explaining her points with helpful examples and really helps you to get the gist of good research. Being a UX researcher myself, I really enjoyed reflecting on my own work based on her tips and strongly believe it will help you to be a better researcher, too. It might also help decision-makers spot the red flags before critical decisions are made based on flawed research. Conclusion: highly recommended.

By Jane Schek

Super introduction to user research for everyone faced with doing it themselves! Tons of experience and real life examples. Very comfortable pace and pleasant presentation. I highly recommend this course as an economical and powerful way to get you ready for your research. The value for money is amazing!

By Nicole Reinhold

Really nice course. It gives you the big picture while giving you a very concrete process and many tips and tricks on the way!

By Anna Heise

Good overview with a number of great actionable tips. Especially the parts about interview technique and analysis. Looking forward to her next courses.