Scale Your Business With Web Analytics & Conversion (Udemy.com)
The powerful combination of web analytics, usability & conversion rate optimization can increase sales for any website
Created by: Christine Maisel
Last updated August 2023
What you will learn
- Understand how to combine web analytics, usability, conversion rate optimization & SEO efforts
- Create and review detailed web analytics reports specific to the website and business
- Analyze sites usability and make improvements
- Identify the best web analytics tool for the website
- Create specific goals unique to a website and track each goal successfully
- Segment website visitors to identify any potential problems and discover what marketing methods are providing the most customers
- Identify and create a sales funnel for site visitors to follow strategically
- Set-up specific analytics metrics to provide further opportunities for profitable keywords and conversions
- Turn web analytic reports into actionable steps to increase online sales
- Understand winning web design principles to design, redesign and tweak websites to make the biggest impact on conversion rates
- How to reduce a sites bounce rate
How it compares
Against the other 371 rated Udemy courses in Data Analysis on CourseDuck:
- Rating4.1 out of 5higher than 8% of them
- Reviews181#288 of 372 by number of reviews
- Length5 hourslonger than 52% of them
- Last updatedAugust 2023earlier than 73% of them
Course Description
Web Analytics, usability and conversion rate optimization are a powerful combination for transforming a business' reach and revenue. This is how business' of all sizes scale their online sales and greatly increase their revenue even without finding new website traffic.
This is your step-by-step actionable guide to creating unique goals for a business that you can track, test and improve.
This course is meant for you to take action and begin tracking your own business goals using Google Analytics (as well as other tools we'll look at) and improving your website based on your findings. Specifically we cover:
- How to combine web analytics, usability, conversion rate optimization & SEO efforts
- How to create and review detailed web analytics reports specific to the website and business
- Identify the best web analytics tool for the website (we'll use Google Analytics as an example)
- Use winning principles to design a successful website
- Strategically identify and create a sales funnel for site visitors to follow
- How to reduce a site's bounce rate
- How to use psychology to improve your conversions and persuade visitors to take the action you want them to
- How to test a website to make more money from the site's existing traffic
- and so much more it's impossible to list it all here
If you'd like to provide web analytics, web design or conversion rate optimization services - this course is a must. We'll cover:
- The web analytics and conversion optimization services you can offer to clients
- How to manage your clients to keep them happy
- The workflow process you can follow
- How to price your services
It's all here! I'm also very active inside the course and I encourage you to ask questions and participate as you go through the course. I am happy to help you as you learn to implement your own strategy and see your conversions increase.
If you're ready to improve your online business or help others improve theirs, this is a course that will help you do exactly that. You will have a much different outlook on how you approach creating a site and making strategic changes to improve it.
Let's start scaling your business. Join me now.
Instructor Details
- 4.1 Rating
181 Reviews
Christine Maisel
Christine is a Web Design & SEO Business Coach at Portable Entrepreneur where she directly helps web design and SEO startups through education, coaching and services.
Christine has been a web designer for nearly 15 years - 10 of which she has been self-employed. Her work has taken her from working for some start-up dot com companies in the early 2000's to working as a contractor for the Office of the Under Secretary of Defense to her own home office.
In her time, she has built 100's of websites and blogs primarily on WordPress and Joomla. Christine has also provided training to individuals and businesses to help them manage their websites on their own with no knowledge of web coding.
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Reviews
By Patrick on 11/28/2018
This course gives good hints and tips. I worked already a lot by using Google Analytics but I see that I did some steps which are not needed and spent too many time looking for some metrics and reports. I am not sure whether this course is for beginners. I saw some reviews they didn’t understand the behavior of the metrics or reports but in real life, this is the same, you don’t have only one page and can copy it to another each web page is individual, only if you understand the whole metrics and reports, you will understand a web page behavior. If this course too hard for you try a beginner course.
By Aleksa Mihajlovic on 3/30/2018
The lecturer is showing the analysis in a random website to which I have no access and all the fields are blured It is not well explained how to connect to some website with GA and if that is at all possible. Instead it is assumed as if we habe GA installed on our own Website and runnning already. Very basic and silly test questions Very general informations given
By Jongsuk Park on 2/7/2018
Pros: 1. Good introductory course in terms of web analytics and its application. 2. Easy to understand: pronunciation and contents 3. Introduce various tools for web analytics Cons: 1. A few videos have poor sound quality. 2. Lack in real example 3. Very basic (not in-depth); it doesn't deal with Google Analytics in detail.
By Gediminas Galkauskas on 10/1/2017
There are good insights, but only top level information without much effort going into details or answering questions how and why? In some lectures audio needs to be improved. The biggest improvement would be in visualisation. Currently slides and pictures do no provide additional value most of the time and only there for audio background.
By Noel Adolphus on 7/11/2017
Good content especially an overview of the analytics tools available in the market. However the terms have to be explained a bit more. For example the google analytics account structure has to be explained and terms defined GA account ->properties->views I have the background to understand some of these concepts so I am able to follow so far but a complete beginner will struggle
By Scott Rooks on 6/29/2017
Want to know why your website customers don't convert? Want to know what to change? Or any changes in the design that adversely affect your income? Christine does a great job of explaining the why's behind the data and helping you or your clients succeed. This is a must course for every small business owner or web consultant.
By Hitch Boukhari on 2/27/2017
I always find value on any courses provided by this instructor. She's reactive (answer to your questions), very clear, honest and most of all she wants you to succeed. Honestly, this is the best and most knowledgeable instructor on Udemy.
By Mike Prepelica on 1/2/2017
I found the course very compelling. It provided me with a great game plan for working on our enterprises site related to setting up and using web analytics, plus auditing various elements of site components.
By Luz Garay on 11/30/2016
Another great course from Christine Maisel! I have taken several of her courses, and I am always very impressed with the content. This course was no different! Great walk-through of analytics set-up and how to utilize that information to increase conversions for your business/site, as well as very handy resources to help you follow-up with action items after each section. My only issue was that there were some slight audio issues in the back half of the course. The audio started sounding somewhat tinny in some of the lectures. Overall, I would definitely recommend the course to anyone!
By John Nicholson on 11/8/2016
Christine is very clear about the concepts and steps that anyone could overlook in optimizing their website. The course material is explained very well, easy implement, and Christine is very responsive to questions.
Quality Score
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Overall Score : 82 / 100












