User Experience Tools: The Complete Guide to Personas (Udemy.com)

Understand your customers better with personas. Use persons to design better products, content, and user experiences.

( 9 Reviews )

Created by: The Customer Experience Series

Produced in 2018

What you will learn

Master a structured methodology to understand your customers
Meet the needs of your customers using personas as a tool
Use personas to build great customer experiences that differentiate your brand
Implement best practices for personas in both startup and corporate environments
Use personas to enhance IT development, new product design, content marketing and much more

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 72 / 100

Course Description

Today, more than ever, businesses need to understand their customers if they want to create brand-defining experiences that differentiate them from the competition. Regardless of your industry or niche, consumer expectations are being shaped by their experience with industry leaders - people expect the convenience of Amazon, the pricing of Walmart, and the experience of Apple.
This course will show you how to understand your customers better - through a tool known as personas. It's comprehensive, showing you not only why you need to use personas, but giving you a detailed toolbox on how to build them, and how to use them throughout your business.
The course structure can be summarized as:

Introduction - learn why customer experience (CX) is becoming a key business imperative, and where personas fit in your CX initiatives
What is a persona - learn the history of personas, and today's thinking around how best to design them
Creating personas - learn the most effective tools to perform user research in order to create personas. The Persona Toolbox is introduced, showing you 6 different methodologies, with detailed explanations of all of them
Use personas - learn how to use personas throughout your business to enhance customer-centricity.
Success factors and common mistakes - avoid the mistakes we see businesses make when using personas, and discover the key success factors needed to create truly exceptional personas
The future of personas - learn how some companies are taking personas to the next level to derive more value for the business and their customers

Templates have been included to allow you to quickly start using these tools. We've also included assignments to help you incorporate personas for your specific needs.
All course notes are also available
---

The Skills Spotlight series is a collection of courses that help designers master a specific skill that they can use throughout their career. Too often, we find designers that have an incomplete toolkit. In our experience, we see that many good designers are only missing a few essential skills. This series was developed so that intermediate-level designers could improve their skills where it mattered, not wasting time with general courses. Beginner designers can also use the Skills Spotlight series to build a comprehensive base from beginning, or consider doing a flagship course on a particular theme.

Who this course is for:

Entrepreneurs
Product managers
UI/UX Designers
Developers
Marketers
Business Analysts
Product Designers
Content Managers
Brand Managers
Web Designers
Mobile Application Developers

Time: 4.5h

Instructor Details

The Customer Experience Series

3.6 Rating
9 Reviews

The Customer Experience Series is a teaching organization comprised of business-minded teachers with a passion for customer experience.
Instructors have spent several years consulting in the digital, customer experience, and innovation space, where they've helped clients become more customer-centric, and design better products and experiences.
Our instructors have all pursued a number of courses in user experience design, interaction design, and human-centred design - and are well equipped to pass on this knowledge.David is a business consultant, focusing on strategy, customer experience, and FinTech. He is passionate about the changing landscape of financial services, and how banks, insurers, and asset managers need to drastically re-think their customer offering.
Professionally, he has helped large organizations craft new strategies, operating models, and re-think how they innovate. He has also been a mentor at Startupbootcamp Cape Town, where he assisted startups re-define their value propositions and business models.
David has experience in teaching, and is a published author in Computers and Education. He is lead author for a paper which looked at how to use digital backchannels to improve learning in lectures. Overall, he is passionate about how to use new technologies to drastically improve education.

How to carry out a usability expert review

How to carry out a usability expert review (2014)
4.9 (50 Reviews)

- Provider: Udemy
- Time: 5.5h

$11.99

Graphic Design
4.8 (166 Reviews)

- Provider: Coursera
- Time: 7h

Free

Photoshop CC Full Course (2021)
4.8 (50 Reviews)

- Provider: Udemy
- Time: 4h

$11.99

Adobe Illustrator Pattern Making Masterclass

Adobe Illustrator Pattern Making Masterclass (2021)
4.8 (44 Reviews)

- Provider: Udemy
- Time: 5h

$11.99

Rigging and Recording in Adobe Character Animator

Rigging and Recording in Adobe Character Animator (2021)
4.8 (24 Reviews)

- Provider: Udemy
- Time: 3h

$11.99

Visual Elements of User Interface Design
4.7 (231 Reviews)

- Provider: Coursera
- Time: 16h

Free

All adobe experience design courses

Reviews

3.6

9 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Aarun Varanasi

its a little slower than I expected up front. I was hoping to dive right into the "What is a persona", "how to develop" etc. but i'm ending lecture 5 and its already downplaying the importance of personas. Its good to know that it is one part of the customer journey and becoming customer centric but when I buy a course or am trying to hyper focus on a specific subject it doesn't help to know that this step is a small part of the greater picture. The instructor should spend more time hyperfocusing on the importance on why you need to do this and do it right. How we can maximize the ROI from going through this course. As of right now im just saw the customer centricity wheel in the last lecture but the instructor spent absolutely no time going into these areas, or even really defining further what customer centricity is.

Ok, personas are one aspect of customer centricity, customer centricity is focusing on the customer. Ok.

What data is coming into this customer centricity wheel? is it PII data? Research data? roughly developed personas created internally? What data are we even talking about injecting in the Customer Centricity wheel?!

What strategic marketing is he talking about? Marketing data provided from where or better yet, who? Customers? Stakeholders? Again, no idea what data we're injecting into this flywheel to become more "Customer Centric"

"Using data effectively", how do I know if im using the data effectively? Any examples? Nope.

UX Analysis + Design, what are they analyzing? Data? Apps? Webpages? Where do these individuals come into play?

Value prop / business model: I'm developing a business model off my persona? I though t I was just trying to be more customer centric and understand their painpoints better?

I understand some of the information is catered to individuals who are on differeing paths as the instructor mentioned at the beginning of the course, entrepreneurs / people working in enterprise companies but there was little to no exposé on the customer centricity flywheel, it only downplayed and caught me off guard be pivoting to learning about customer centricity over developing personas.

By Enass Mahfouz

Good so far

By Kyle Butler

Really enjoying the course.

Very helpful tips on how to understand customers by using different techniques.

I also enjoy that there's a section on using personas in a large company. Goes beyond the basics.

By Nils

Zu viele allgemeine Inhalte die mit dem eigentlichen Thema nicht wirklich etwas zutun haben. Das frisst viel Zeit und ist anstrengend

By Dave McVetty

It's moving a bit too slowly so far -- with too many "lectures" that could be combined -- but I'm optimistic that it will get to the meat soon.

By Paola Rota

Really really valuable information

Not really exciting presentation

By Ashley Thomas

fadfa

By Alok Sarkar

Extensive, well thought out, well organized content. The instructor is obviously knowledgeable in this domain. The slides are great and available for download as resources. Which is all great. The only problem is the content is almost all ABOUT personas, not DEVELOPING personas. Where is the beef?

By Mikaela Kovach-Galton

This course was definitely not at an intermediate level. I was introduced to the marketing world less than 6 months ago yet didn't learn a thing from this course. Everything taught was extremely rudimentary. The course seem poorly structures and the speaker was not confident or engaging. Would not recommend.