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UdemyCustomer ServicePaid courseAll LevelsCertificate

Master Customer Experience to Grow Your Customer Base! (Udemy.com)

How Customer Experience (vs. Customer Service) And Customer-centric Pivot Increase Customer Traffic and Revenue

4.6
102 reviews

Created by: Dianne Denton, MBA

Last updated July 2025

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What you will learn

  • Understand the customer journey as people discover and engage with your business
  • Immediately impact key aspects of the customer journey to improve customer experience
  • Understand the difference between customer service and customer experience
  • Understand switching costs and the role that customers' brand loyalty plays in customer choice
  • Understand the impact your responses to reviews have on customer experience and be able to effectively respond to any review
  • Understand how improving customer experience leads to increased revenue

How it compares

Against the other 51 rated Udemy courses in Customer Service on CourseDuck:

  • Rating4.6 out of 5higher than 66% of them
  • Reviews102#49 of 52 by number of reviews
  • Length2 hourslonger than 66% of them
  • Last updatedJuly 2025more recently than 58% of them

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Course Description

In this course, you’ll see - both through third-party research and specific, real-life business examples - how delivering a superior customer experience can help you increase your revenue and grow your customer base.

This would be a great course for you if:


  • You are a current business owner – whether you have an ecommerce, brick and mortar, or service business– who is actively seeking ways to improve your customers’ experience

  • You are an aspiring business owner and want to proactively identify ways to elevate your customers’ experience

  • You do not believe that providing a superior customer experience can directly benefit your business in terms of higher revenue and greater business growth.

  • You aren’t sure of the difference between customer service and customer experience

  • You find that you are continually lowering prices or offering coupons to attract and retain customers, and are looking for ways to differentiate your business beyond competing on price

  • You’re spending a lot of time and money troubleshooting with reactive customer service


Course sections include:


  • Understanding Customer Experience

  • The Difference Between Customer Experience and Customer Service

  • The Customer Journey

  • Customer Behavior, Including Brand Loyalty and Switching

  • 3rd Party Research on the Relationship Between Customer Experience and Profits

  • Making an Impact Through Customer Experience

  • Soliciting Feedback

  • Best Practices in Responding to Customer Reviews

  • Further Improving Your Value to Customers
Read More All Levels All Levels product length iconTime: 2h

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Instructor Details

Dianne Denton, MBA

Dianne Denton is a Principal with Serafire Marketing, a provider of outsourced marketing services to businesses worldwide.  Recent clients include GE, Moderna, Management Consulting Firms, and Pfizer. 

As a seasoned marketer with extensive management experience with both Fortune 100 corporations and startups, Dianne also writes articles and speaks on various business topics.  She is particularly passionate about customer experience and marketing strategy. Dianne holds an MBA from the University of Chicago’s Booth School of Business.   

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Reviews

4.6

102 ratings on Udemy

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By Paul W on 1/26/2023

I found this to be an informative overview of the basics of customer service. The appearance, although clean, was a bit barebones and the sound could be crisper but overall very happy.

By Jeffrey Bradley on 9/3/2019

The course was very clear and well presented. I feel like picked up a lot of useful information that I will actually be able to apply to my own business!

By Kevin Wolfe on 9/2/2019

I highly recommend this course. It was thorough, and had relevant information for my business. I have small Airbnb business and found the section on responding to reviews especially useful.

By Charles W Murphy on 8/16/2019

This course hit the main objectives I was searching for. It gave some great tips and ideas for my Ecommerce business. Thoroughly enjoyed the course.

By Sofia Allen on 8/16/2019

This is a LOT of info but with a good flow and presented in chunks with good examples and recaps so it works well. Definitely helpful for 1 person retail stores like mine but would be really good for larger business with staff already. Well presented - very professional.

By Diana Lorraine S. Anunciacion on 8/12/2019

It was a great opportunity to take this course on how to understand the differences about Customer service and customer experience and how to you can apply on dealing with customers.

By Musawenkosi Mathabatha on 8/1/2019

I think the course is clear and simple to grasp, the trainer is speaks eloquently. The only is that the videos tend to freeze especially towards the end.

By Ewa Grzegorczyk on 3/9/2019

It was intesesting to get even some tips for dealing with customers. I really recommend this course for beginers who start their own bussiness and have no idea how to response for customer`s feedback.

By Rasha Aladine on 1/8/2019

It is a good course for retail business, it would be good to have a similar material for B2B business as well

By Ann Long on 12/4/2018

Very useful information. The content was great. The instructor is extremely professional and did a fantastic job. As mentioned earlier, the only thing I would recommend is a better microphone. Thank you! Well done!

By Alissa M

Exactly the information I was looking for and I liked the wrap up with the challenge :)

By Marcus

I really like the course. I think it has the outstanding content and presentation type.

Showing 12 of 23 reviews

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Overall Score : 92 / 100

Master Customer Experience to Grow Your Customer Base!
Visit course on Udemy Write a review
  • Video Duration: icon 2h
  • Price: $44.99
  • Provider: icon Udemy
  • Updated: icon July 2025
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
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