Using Customer Experience to Grow Your Business (Udemy.com)

How Delivering a Superior Customer Experience Can Increase Revenue & Business Growth

( 22 Reviews )

Created by: Dianne Denton

Produced in 2018

What you will learn

Understand the customer journey as people discover and engage with a business
Immediately impact various parts of the customer journey to improve customer experience.
Understand how improving customer experience leads to increased revenue
Understand the difference between customer service and customer experience
Understand switching costs and the role that brand loyalty plays
Understand the impact responses to reviews can have on customer experience and be able to respond effectively to various types of customer reviews.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 94 / 100

Course Description

In this course, you'll see - both through recent research and business examples - how delivering a superior customer experience can help you increase your revenue and grow your business.
This would be a great course for you if:

You are a current business owner whether you have an ecommerce, brick and mortar or service business who is actively seeking ways to improve your customers' experience
You do not believe that providing a superior customer experience can directly benefit your business in terms of higher revenue and greater business growth.
You aren't sure of the difference between customer service and customer experience
You are constantly lowering prices or offering discounts to attract and retain customers and are looking for ways to differentiate your business beyond competing on price
You are spending excessive time and money troubleshooting with reactive customer service

Course sections include:

Understanding Customer Experience
The Customer Journey
Customer Behavior
Making an Impact Through Customer Experience
Soliciting Feedback
Best Practices in Responding to Reviews
Further Improving Your Value to Customers

Who this course is for:

Current business owners (ecommerce, brick and mortar, service) actively seeking ways to improve their customers' experience
Prospective business owners who want to know how they should prepare to offer a superior customer experience
Anyone interested in learning what "customer experience" is and how it can be impacted

Time: 2h

Instructor Details

Dianne Denton

4.7 Rating
22 Reviews

Dianne Denton is a Principal with Serafire Marketing, a provider of outsourced marketing services. As a seasoned marketer with extensive management experience with both Fortune 100 corporations and startups, Dianne also writes articles and speaks on various business topics. She is particularly passionate about customer experience and marketing strategy. Dianne holds an MBA from the University of Chicago's Booth School of Business.

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Reviews

4.7

22 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Alissa M

Exactly the information I was looking for and I liked the wrap up with the challenge :)

By Marcus

I really like the course. I think it has the outstanding content and presentation type.

By Don Malooly

This is one of the best and most professional CX videos that I have seen. The presenter was incredible. Great webinar!

By Victor Agbangwu

it was a good match

By Charles W Murphy

This course hit the main objectives I was searching for. It gave some great tips and ideas for my Ecommerce business. Thoroughly enjoyed the course.

By Sofia Allen

This is a LOT of info but with a good flow and presented in chunks with good examples and recaps so it works well. Definitely helpful for 1 person retail stores like mine but would be really good for larger business with staff already. Well presented - very professional.

By Kevin Wolfe

I highly recommend this course. It was thorough, and had relevant information for my business. I have small Airbnb business and found the section on responding to reviews especially useful.

By Shubham Singh

good one

By Louis Fredrick Nubaridoo

The course is good and is capable of improving my skills and business

By Ann Long

Very useful information. The content was great. The instructor is extremely professional and did a fantastic job. As mentioned earlier, the only thing I would recommend is a better microphone.

Thank you! Well done!

By Rasha Aladine