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UdemyUX DesignPaid courseIntermediate levelCertificate

UX Research for Apps: User-centric from Concept to Launch (Udemy.com)

How do you design apps that connect with customers and get them excited? Find it with this complete UX research toolkit.

4.4
686 reviews

Created by: Todd Greenwood

Last updated November 2014

Our take

Based on the ratings of 686 students and a sample of their written reviews. No course pays to be reviewed.

Todd Greenwood's course is a 3.3 hour walk through UX research for mobile apps, built around a six-step approach. It starts with shaping and screening a concept, moves to interviews and surveys, then covers customer journeys, personas, empathy maps and participatory design. It ends with voice of the customer research after launch. The pitch is cheap, quick research for app entrepreneurs, designers and product managers. No background is required, though Udemy tags it intermediate.

Reviewers like the teaching most. They call the delivery engaging and say he explains methods with real tools and examples instead of piles of theory. Beginners say it gave them a solid start. The complaints are just as consistent. Several say it stays high level, with one example per idea and little on screen to look at. One reviewer found it close to what free blogs and YouTube already cover. Another says the tools feel dated, and a few wanted one method taken deeper.

The bigger catch is the format. Reviewers note it is lectures with one quiz at the end and no exercises or homework, so one student felt she had a video series rather than a class. The content was last updated in 2014, and that shows in the tools. At 3.3 hours it works as an overview for newcomers and founders. Anyone who wants to practice research or use current tools should look elsewhere.

Best forBeginners and app founders who want a quick map of UX research methods before choosing one to learn deeply.
Skip it ifYou want exercises, homework or current tooling, or you already know the basics of user research.

Pros

  • Engaging, clear delivery that reviewers say explains methods without heavy theory
  • Covers the whole arc, from screening app ideas to post-launch customer feedback
  • Shows real tools and resources, with success and failure stories from well-known apps
  • Short at 3.3 hours, so a newcomer can get the overall map in an evening or two

Cons

  • Mostly lectures with a single quiz at the end, and no exercises or homework
  • Last updated in 2014, and reviewers say the tools and use cases feel dated
  • Stays high level, often one example per method and few visuals on screen
Todd's delivery was excellent, intelligent and engaging. I feel like I have learned a semester's worth of information!
Sharon Daugherty, a student

Fits beginners and founders despite the intermediate tag; no research or UX background is required.

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What you will learn

  • Use the tools of UX research to understand customer needs
  • Conduct user-centered design and feedback sessions
  • Analyze and screen app concepts
  • Apply post-launch user feedback tools to UX design
  • Prioritize app features to determine what to build (and what not to build)

How it compares

Against the other 144 rated Udemy courses in UX Design on CourseDuck:

  • Rating4.4 out of 5higher than 43% of them
  • Reviews686#54 of 145 by number of reviews
  • Length3.3 hoursshorter than 52% of them
  • Last updatedNovember 2014earlier than 97% of them

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Course Description

What is the key ingredient that makes apps successful? They start with a laser focus on what users need. This course teaches you the tools and techniques needed to help you step into the shoes of customers allowing you to shape concepts that connect and design products that stick. Learn the professional secrets of conducting crucial user research quickly and inexpensively. Following a 6-step approach you will learn how to:
  • Shape a concept
  • Screen app ideas
  • Conduct primary research (IDIs, surveys)
  • Create customer journeys, personas and empathy maps
  • Use participatory design to refine and prioritize
  • Use Voice of the Customer research post-launch
There are dozens of techniques, tools and apps discussed. Taught by veteran digital strategist and UX design researcher Dr. Todd Greenwood, this course is appropriate for anyone who is planning to build a mobile tech solution: app entrepreneurs, UX designers, and programmers. Along the way, Todd will highlight success stories and research that were used to develop some of the most successful apps like AirBnb and the research that should have been done forwell, the failures whose designers thought they could skip it. This 35-lesson course is hands-on, with a wealth of cost-effective techniques for gathering and analyzing survey data and qualitative insights. You'll know when to DIY and when and where to find companies (many research solutions have recently emerged in the mobile space) that you can call upon to help. Who this course is for:
  • UX designers
  • Entrepreneurs
  • UX researchers
  • Product managers
  • Digital strategists
  • Students
  • Anyone who wants to know how to get into the minds of customers
Read More Intermediate Intermediate Level product length iconTime: 3.3h

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Instructor Details

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A LITTLE ABOUT ME:
I'm a new product designer, researcher and marketer and I've been involved with app design and mobile research since 2009. Before that I was creating marketing websites and health behavior change programs. I've been part of small and large development teams, working inside agencies and as a consultant. While I've done my share of UI, I've mostly worked with UX designers on front-end research and back-end analytics helping to strategize design.
AND MY PERSPECTIVE:
I believe that user experience design is intuition guided by insights. That said, good UX designers are consumers, champions and directors of user research. If you want to design great products (and who doesn't?) you need to quickly find out who your customers are and what they really need.
AND YET SOME MORE:
I'm proud to have helped develop web and mobile solutions for some really big name companies (Eli Lilly, Merck, and a bunch of others), a few universities, and a handful of small companies.
My background is product design and marketing, but I love designing for how people learn and moreover how learning experiences can change people's lives for the better. That's why I went back to graduate school, got a doctoral degree in instructional systems technology and a master's degree in health behavior / health communications. Since leaving the academic world, I've been working mostly in healthcare, but I've also worked

Read More

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Reviews

4.4

686 ratings on Udemy

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By Irani Sangham

Very beginner

By Orian Sandstein

Great teacher, well presented.

By Susan Corbelli

Good delivery. So far very high level intro material but still early

By Louise Summs

Well explained

By Rajshekhar Ghosh

As a beginner, this course will give me a great start for User experience.

By Danilo Díaz

So far the content seems no different from what I can find online (reading blogs or watching YouTube videos about this matter). Maybe it'll go deeper in future videos and lessons. Besides the depth of the content, I only saw video lessons and I didn't have the opportunity to be asked by quizzes or other kind of evaluation, in order for me to feel it as a "lesson" or "course". So far it looks like a series of videos. They're well done but it didn't look like a course yet.

By George Sloan

Solid basic introduction

By Melissa Echeverria

Great course!

By Prajna Hegde

It is a good match. However, there is too much verbal input and very less visual representation of concepts being talked about.

By Riva

Very helpful information and easy to understand

By Sina Tasdemir

A good overview of introductory level UX research

By Poornima

The voice and message is clear.

Showing 12 of 43 reviews

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Overall Score : 88 / 100

UX Research for Apps: User-centric from Concept to Launch
Visit course on Udemy Write a review
  • Video Duration: icon 3.3h
  • Price: $54.99
  • Provider: icon Udemy
  • Updated: icon November 2014
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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