UX Research for Apps: User-centric from Concept to Launch (Udemy.com)
How do you design apps that connect with customers and get them excited? Find it with this complete UX research toolkit.
Created by: Todd Greenwood
Produced in 2014
What you will learn
- Use the tools of UX research to understand customer needs
- Conduct user-centered design and feedback sessions
- Analyze and screen app concepts
- Apply post-launch user feedback tools to UX design
- Prioritize app features to determine what to build (and what not to build)
Quality Score
Overall Score : 80 / 100
Course Description
- Shape a concept
- Screen app ideas
- Conduct primary research (IDIs, surveys)
- Create customer journeys, personas and empathy maps
- Use participatory design to refine and prioritize
- Use Voice of the Customer research post-launch
- UX designers
- Entrepreneurs
- UX researchers
- Product managers
- Digital strategists
- Students
- Anyone who wants to know how to get into the minds of customers
Instructor Details
- 4.0 Rating
43 Reviews
Todd Greenwood
A LITTLE ABOUT ME:
I'm a new product designer, researcher and marketer and I've been involved with app design and mobile research since 2009. Before that I was creating marketing websites and health behavior change programs. I've been part of small and large development teams, working inside agencies and as a consultant. While I've done my share of UI, I've mostly worked with UX designers on front-end research and back-end analytics helping to strategize design.
AND MY PERSPECTIVE:
I believe that user experience design is intuition guided by insights. That said, good UX designers are consumers, champions and directors of user research. If you want to design great products (and who doesn't?) you need to quickly find out who your customers are and what they really need.
AND YET SOME MORE:
I'm proud to have helped develop web and mobile solutions for some really big name companies (Eli Lilly, Merck, and a bunch of others), a few universities, and a handful of small companies.
My background is product design and marketing, but I love designing for how people learn and moreover how learning experiences can change people's lives for the better. That's why I went back to graduate school, got a doctoral degree in instructional systems technology and a master's degree in health behavior / health communications. Since leaving the academic world, I've been working mostly in healthcare, but I've also worked
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