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Voice of Customer VOC Techniques Training and Certification (Udemy.com)

Get Trained to use the VOC Techniques and achieve the VOC Techniques Specialist Certification (Earn PDUs)

Created by: Advanced Innovation Group Pro Excellence (AIGPE)

Last updated October 2026

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What you will learn

  • Authentically demonstrate your ability to know who is the right customer and classify them into most appropriate segments
  • Harness your charisma to capture customer feedback using the prevalent Voice of Customer Techniques
  • Know the pros and cons and learn to use the latest, dynamic and most in-demand Voice of Customer Technique (such as Social Listening)

How it compares

Against the other 51 rated Udemy courses in Customer Service on CourseDuck:

  • Rating4.3 out of 5higher than 7% of them
  • Reviews1,151#35 of 52 by number of reviews
  • Length0.8 hoursshorter than 78% of them
  • Last updatedOctober 2026more recently than 100% of them

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Course Description

VOICE OF CUSTOMER (VOC) TECHNIQUES SPECIALIST TRAINING AND CERTIFICATION | Earn Voice of Customer (VOC) Techniques Specialist Certification | 1 official PDU (Professional Development Unit)

NOTE: Students who complete this Voice of Customer (VOC) Techniques Specialist Certification course are offered the opportunity to apply for an optional Voice of Customer (VOC) Techniques Specialist Certification Exam, free of charge. Passing this certification exam enables you to earn the Voice of Customer (VOC) Techniques Specialist Certification. This external exam, which is both optional and free (for the first two attempts), takes place off the Udemy platform. It requires registration (name, email, and your Udemy certificate) and is administered by AIGPE™ (Advanced Innovation Group Pro Excellence), a global Lean Six Sigma Credentialing Organization serving professionals in 193+ countries across various industries.

INDUSTRY RECOGNIZED ACCREDITED VOICE OF CUSTOMER (VOC) SPECIALIST CERTIFICATION:

  1. Authorized Training Partner - PMI®: AIGPE™ is the Official Authorized Training Partner (ATP) of the globally recognized Project Management Institute (PMI®) (Provider No. 5573). The PMI® Authorized Training Partner seal is a registered mark of the Project Management Institute, Inc.

  2. Recognized as a "Provider of Choice" by SHRM: AIGPE™ is also recognized as a "Provider of Choice" (Recertification Partner) of the world's largest society for Human Resources called the Society for Human Resource Management (SHRM).

  3. Earn PDUs/PDCs/CPDs/CEUs: Due to the above accreditations and associations, after completing this course and passing the certification exam, you receive a globally recognized certification in which 1.0 official PDUs/PDCs are granted (at no extra cost).

Learn the Voice of Customer Techniques and Master the Art of Using the Right Technique in the Right Situation at the Right Time.

Important benefits of this program:

  1. Recognize the different types of customers.

  2. Find the different ways in which you can segment your customers.

  3. Enhance your skills by learning some real life case-studies (such as how Kellogg's failed in new markets, etc).

  4. Learn the traditional vs. new ways of capturing customer VOC.

  5. Recognize the strengths and weaknesses of each VOC technique.

  6. Understand when to use a particular VOC technique to get the best practical results.

  7. A special segment outlines how companies are using latest VOC techniques to enhance customer satisfaction (e.g. how Samsung Canada used social media to fulfill a loyal customer's wish and received significant media coverage for their act of kindness).

  8. Take the quiz at the end of each lecture to gain in-depth understanding of each concept.

  9. Learn each VOC concept with easy to understand and interesting use of animations. 

Voice of Customer technique is used at the start of any new product, process or service design initiative in order to better understand the customer's wants and needs.

The course is outlined in 13 lectures. Each lecture follows a well-designed quiz. There is also a final quiz at the end to test your enhanced knowledge and instill the right level of confidence in you.

This course is designed with a view of providing an outline of all the prevalent and the new-age VOC techniques. It is best suited for individuals at the Beginner level. In case you already have expertise in using VOC techniques and want an in depth understanding at an advanced level, this course is probably not for you.

The content of this course is created by professionals who have spent at least 15-20 years (at minimum) dealing with customers in several global industries. The program is animated and designed by industry professionals who specialize in creating highly engaging training videos. The course design is unique because the lectures, quiz and the real-life case studies are outlined to enhance your learning in the most engaging and  interactive way. Complete the quiz after each lecture and you'll be able to grasp the in-grained details of each concept taught in the course.

In summary, winning our customers is very difficult in this fast paced and highly competitive market place. Determining customers expectations is essential and is the very first step to win them. A customer will highly appreciate if you are able to understand his wants and needs and reciprocate accordingly. The Voice of Customer Techniques course is all about determining customer wants and needs. 

What are you waiting for? Enroll today and become a Certified VOC Techniques Specialist!!!

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Instructor Details

AIGPE® is a global professional education and certification provider. AIGPE delivers professional learning through its own platform and global learning partners.

Professional Recognition Through AIGPE

AIGPE® is a PMI Authorized Training Partner (Provider 5573) and offers eligible learning activities for PMI Professional Development Units.

AIGPE® is recognized by the CPD Standards Office as Provider 50735, with selected individual AIGPE programs accredited by the CPD Standards Office.

AIGPE® is a SHRM Recertification Provider (Provider RP9220). Specifically identified eligible activities are pre-approved for SHRM recertification Professional Development Credits.

Recognition and credit eligibility vary by program. Please consult the relevant course page for applicable CPD accreditation, PMI PDUs or SHRM PDCs.

Rahul's courses and learning content have generated 1M+ cumulative learner enrollments across AIGPE, Udemy and other learning platforms. His Udemy learning community currently spans 198 countries.

Our Founder and CEO

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Reviews

4.3

1,151 ratings on Udemy

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By Katherine Golden on 7/16/2026

The information provided was simpler than what I would have hoped. The lectures could have gone a little more in depth while still remaining at a Beginner level.

By Herman Visser on 7/16/2026

The course is very clear, structured and concise with illustrative real-life examples. A point of improvement: the subtitles usually help me understand the subjects but there is a shift from a certain point in the course. Please look into that. Future students will appreciate it. I mentioned this on the Q&A board as well.

By Christopher McCann on 2/11/2026

I found it informative. The final video is great for understanding the hierarchy and levels of certifications. Great tool for navigating in the future.

By Nicholas Taran on 12/30/2025

The "New Age" VoC and "Social Listening" concepts provided me with additional avenues to garner further input on development.

By Berenice Ponce on 6/2/2025

Clear, concise and easy to understand. I'm loving this course so far, I'll be done before I know it and I love the interactive videos.

By Satrajit Sanyal on 3/8/2024

Clear and concise. The Quizzes are helping in checking concepts vis-à-vis reinforcing learning. An overall great approach.

By Linda Haywood on 1/17/2024

Likes: the trainer speaks slowly (for those who are note-takers, this is helpful - but, you can easily increase the speed of the video), there are frequent short (2-3 questions) quizes to reinforce learning, if you miss a question you are directed to the specific module for review, the modules are short (less than 5 minutes and perfect for microlearning!), and the trainer uses LOTS of real world examples to showcase how VOC is used. Dislike: the bonus lecture is required to obtain a certificate of completion. It's 16 minutes of a detailed description of their "Quality Champion" program. It doesn't apply to me as that is not the career journey I am on. Kindly make it optional and include a description of what the bonus lecture is about - this should help you segment your customers into an audience with an appetite for your products which should then help increase sales.

By Gustave van Brederode on 5/31/2023

Nice comprehensive overview of techniques and pros/cons, though I personally think the online interviews are undervalued (as there are quite some possibilities nowadays).

By Anonymized User on 11/6/2022

Good learning for Service industry personnel We are feeling like Instructor level Training We feel like Mentor is delivering the Lecture

By Mathew Miller on 5/3/2022

Fantastic course for a better understanding on the customer and their role in business. Quick and accurate responses to their expressed concerns is vital!

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Overall Score : 86 / 100