Writing With Flair: How To Become An Exceptional Writer (Udemy.com)
Stand Out From AI and Improve Your Books, Articles, Copywriting and Business Communication
Created by: Shani Raja
Last updated June 2026
What you will learn
- You will receive a Writing With Flair Certificate of Completion after finishing the course.
- You will learn how to write well from an ex-Wall Street Journal editor.
- You will discover the "secret sauce" of exceptional writing.
- You will learn how to make your writing more simple, clear, elegant and evocative.
- You will learn how to cultivate the unique mindset of an "elite" writer.
- You will learn how to become a more confident, competent and sophisticated writer.
- You will discover how to add style to your blogs, books and business writing.
How it compares
Against the other 503 rated Udemy courses in Teaching & Academics on CourseDuck:
- Rating4.6 out of 5higher than 58% of them
- Reviews24,282#6 of 504 by number of reviews
- Length5.6 hourslonger than 67% of them
- Last updatedJune 2026more recently than 89% of them
Course Description
THE BESTSELLING WRITING COURSE ON UDEMY WITH MORE THAN 165,000 STUDENTS
PRESENTED BY A FORMER WALL STREET JOURNAL EDITOR
INCLUDES A NEW BONUS LECTURE ON AI PROMPTING FOR STYLE
Discover the timeless craft of writing
While AI is producing reams of generic and tasteless writing, this course takes you back to the basics — the timeless craft of writing itself.
The better you understand it, the easier it will be not only to outshine AI-generated content, but also to prompt ChatGPT, Claude, and other language models to draft higher-quality writing.
This isn't a course about writing with AI.
It teaches the key principles needed to produce exceptional writing, whether you are using your own hand or a machine to draft it.
Writing With Flair has been updated to include a lecture on how to apply the four principles of good writing to improve AI-assisted writing.
Students who wish to dive deeper into the topic of AI writing may consider enrolling in Shani Raja's newest course, AI Writing Mastery.
Praise for Writing With Flair
“Cuts through everything to the heart of excellent writing... the best course of its type that I’ve seen…” — MICHELLE BULLAS, UDEMY STUDENT
“Mr. Raja brings crystal clear enlightenment and a power to writing that many, who have not discovered his teaching, are unaware they can achieve…” — CS. LAWRENCE, UDEMY STUDENT
“Taught me in a few hours writing principles that would have taken me years to learn on my own…” — SEBASTIAN, UDEMY STUDENT
“The most complete writing course I have taken. I’m really blowing away the competition at work…” — EDE OMOKHUDU, UDEMY STUDENT
“Learned more from Shani about the art of writing than I ever did at school... was hooked right until the end…” — NIC JONES, UDEMY STUDENT
“Improved my technique exponentially…” — NESTOR ARMSTRONG, UDEMY STUDENT
Writing With Flair is taught by Shani Raja, a former Wall Street Journal editor whose courses have attracted close to half a million students on this platform and have been featured in Time magazine and Business Insider.
Shani has trained journalists at The Wall Street Journal and has also written for other respected news outfits, including The Economist and Bloomberg News.
He was once rated as among the top 10 percent of most engaging Udemy instructors.
“Improved my technique exponentially…” — NESTOR ARMSTRONG, UDEMY STUDENT
“Unravels the problems many of us face when writing…” — STEPHEN, UDEMY STUDENT
“Saw a noticeable difference in the length of time visitors stayed on my blog…” — PREM KUMAR, UDEMY STUDENT
“Carries the weight and authority of experience…” — SEAN COOK, UDEMY STUDENT
“Simple, clear, elegant and evocative…” — CLIFTON ZHUO, UDEMY STUDENT
“His experience as a writer as well as a teacher shines through…” — NAINA MERETE HOLSVE, UDEMY STUDENT
“Writing is no longer uncertain, confusing and ambiguous for me…” — RUDYARD VON, UDEMY STUDENT
“Can see why this instructor’s course is a bestseller…” — ANNEGRET HERGERT, UDEMY STUDENT
“Phenomenal course…” — DAN BALLMER, UDEMY STUDENT
“Tremendous value…” — ELLIOT FINK, UDEMY STUDENT
“Groundbreaking…” — MAXIM VOROSHILOV, UDEMY STUDENT
“Wow…” — DANIEL BACALLAO, UDEMY STUDENT
Writing secrets of the world's best journalists
Imagine being able to write with the style and flair of journalists on top newspapers, who are skilled at producing punchy, potent articles for millions of readers every day.
In this program, Shani introduces you to a range of exquisite writing tricks and tactics that most people outside the journalism profession are ignorant of, but which can make the difference between copy that is dull and flat, and prose that is lively and captivating.
In this acclaimed, 7-hour intensive writing training, Shani reveals how such accomplished editors do their magic.
It boils down to mastering just four basic ingredients: simplicity, clarity, elegance and evocativeness.
Shani shows how a proper understanding of this "secret sauce" is all you need to stand out in virtually any field of writing.
THE COURSE COMES WITH A 30-DAY, FULL MONEY-BACK GUARANTEE, SO THERE'S NO RISK IN ENROLLING.
A complete writing system
In this program, you won't get the usual “writing tips” you can find all over the internet and in other similar online programs.
The four ingredients form the basis of a complete writing system designed to drive you to the summit of slick writing — very fast.
The training may turn you into a confident author of blogs, books and business writing in as little as a few weeks.
At the very least, you will understand how to infuse power and beauty into the soul of your writing to make it stand out dramatically.
Whatever your writing ability now, you'll find yourself quickly transformed into an artistic composer of prose, whose copy sparkles with a rare sort of quality few people will understand, let alone be capable of emulating.
The secret sauce of flair
In the course, you will learn how to optimise each of the four ingredients so that, just like the world's finest editors, you can turn humdrum writing into something extraordinary every time. As a result, your copy will always be punchy, sharp, graceful and stimulating — the hallmarks of pretty much all exceptional prose.
In the SIMPLICITY section, you'll discover how to…
Write in plain, upbeat language
Steer clear of official words that weigh your writing down
Shun redundant words that make your sentences move slowly
Discard filler and hedging language that produce "hot air"
Avoid needlessly complex sentences that bog readers down
Stop yourself rambling and repeating yourself unnecessarily
Instructor Details
- 4.6 Rating
24,282 Reviews
Shani Raja
Shani Raja is Udemy's top writing instructor with 500K+ students. His flagship course, Writing With Flair, redefined the craft of writing, while newer courses like AI Writing Mastery help writers navigate the modern terrain of language tools, such as ChatGPT, Claude, and Gemini, with greater skill and confidence. As a professional journalist for twenty years, Shani wrote and edited for some of the biggest names in news, including The Economist, Bloomberg News, The Wall Street Journal and Time magazine. He's also helped leading global companies, from Microsoft to PwC, with their writing and editing.
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Reviews
By Richard Hickman on 8/14/2026
This course is an excellent match for me. The presented four steps to become a better writer is very informative. I'm learning how to write concise and reader friendly sentences.
By Marina Vaden on 8/6/2026
This course describes how writing can work with four principles that are each defined by one word, unlike my previous English classes that drone on how writing should be managed with overly detailed principles.
By John Philcox on 5/28/2026
I've taken several writing courses on Udemy, but this one was right up there at the top. It's very clear the instructor knows the subject very well and the presentation is excellent, clear and concise. The inclusion of the two 'live' editing videos provide an excellent 'bring it all together' feel and complement the training materials very well. I have to give this 5 stars because a) I couldn't fault it and b) I learned such a lot from it.
By Yahskā on 5/16/2026
Shani Raja's tremendous experience shows in his 'tight' description of writing nuances. This course will be definitely helpful. I am glad I singed up for this. Thank you.
By Mike M on 5/14/2026
I’m a copywriter, former reporter and editor and I’ve taken plenty of writing classes over the years. The instructor definitely knows what he’s talking about. This is a great refresher course for anyone who is already working as a copywriter, and it really makes you think about your word choices. The only suggestion I have is it would be much easier to work on the writing and editing exercises if we could copy and paste the content into a Word document on our computers, rather than seeing the information on a video screen.
By Cynthia Soita on 4/8/2026
Raji displays exceptional knowledge in writing. Having four main sections: elegance, evocativeness, simplicity and clarity make it easy to grasp the concepts. I also loved his editing sections.
By Andrew Wilson on 3/26/2026
The instructor is speaking in clear and concise terms. His examples are great the way he breaks down complex sentences into the 4 parts of being a good writer. Clarity has been the key object for me.
By Gabriela Braz on 2/10/2026
There isn't any practical examples that are on a word form document that can be tried out.
By Anju Rajan on 1/14/2026
The course is beneficial for beginners. It starts from the basics and builds step by step. Each session is clearly explained with examples, which makes the concepts easy to understand.
By Ashley Anderson on 12/20/2025
This class is as informational as it is enjoyable. The instructor Shani Raja has a rich background in writing and editing. His lessons are thorough and he breaks them down into easily digestible bites. The tasks are all hand-on demonstrations of the "Secret Sauce of Writing," so students are able to capture both the meaning and practice of using them. I rate this at 5 stars because he put a lot of care into this course and even gives helpful bonus material at the end. Please try this class if you are seeking to improve your writing. Mr. Raja's instructions are top tier.
By Nastasja Abel on 11/8/2020
Yes it is - I am tired of the expectation of a "good communication" based on big words and long winded sentences!
By Judith Casasampere on 11/8/2020
Interesting, Useful, Clear and Practical! Much appreciated!
Quality Score
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Overall Score : 92 / 100












