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ASO (App Store Optimization): Mobile App Marketing SEO (Udemy.com)

App Store Optimization ASO for Mobile App Marketing, get more organic downloads with App store optimization ASO (SEO)

Created by: Oak Academy

Last updated September 2026

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What you will learn

  • What are the google play and apple app stores?
  • Organic installs; search and explore installs.
  • Category rankings in App Store optimization
  • Impressions, CTR and CVR in Aso
  • Keyword usage in stores
  • Keyword rankings and organic install
  • How to find correct keyword?
  • How to track keyword?
  • CVR basics
  • Creative optimization
  • Apple and google algorithms
  • A/B testing for Mobile App Marketing
  • Reviews and ratings in ASO
  • Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results.
  • SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches.
  • SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.3 out of 5higher than 27% of them
  • Reviews87#156 of 174 by number of reviews
  • Length1.6 hoursshorter than 83% of them
  • Last updatedSeptember 2026more recently than 98% of them

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Course Description

Hi there,

Welcome to the "ASO (App Store Optimization): Mobile App Marketing SEO" course
Mobile App Marketing with App Store Optimization ASO, get more organic downloads with App store optimization ASO (SEO)

In this course, you will learn how to optimize app stores, how to track keywords, how to find correct keywords, creatives, A/B testing Aso, app marketing, app store optimization, mobile app marketing, app store optimization aso, app store optimisation, seo, app store, mobile marketing, app seo, appstore, mobile app business

If you are thinking to start to learn app store optimization, this course is for you

We have explained ASO from beginner to all levels We have explained all the topics as simply as possible with examples, slides, and diagrams

Take an SEO Search Engine Optimization course on Udemy, and discover how a strong SEO strategy can help your website rise in the ranks and get more clicks Real-world experts will help you understand what SEO is, why it matters, and how to optimize your content to get more traffic to your site Whether you’re just starting out or want to keep up with the latest SEO techniques, Udemy can help you achieve your goals

We have created a lot of examples and used real app promotions while explaining the subjects Because we believe that applied educations are much more useful than other teaching methods

We explained all the subjects with simple examples and applications, and explanatory diagrams in a way that the student can understand at all levels

We paid attention to explaining all the topics in order Because we think that the order of presentation of the subject is as important as the content of education We have seen this shortcoming in many pieces of training we have examined and tried to explain these issues to you in the best way

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results SEO aims to increase website traffic by helping the website organically appear more often in relevant online searches SEO strategies for improving a website are based on the factors that popular search engines (such as Google) assess when determining which websites to display in search results SEO practices involve optimizing the quantity of written content across web pages, elevating the quality of content to ensure it offers clear value to audiences, and improving website performance and technical settings to make it easier for search engines to find the site SEO is a practice for increasing organic web traffic as opposed to paid web traffic, meaning SEO strategies are designed to help a website rank in search engine results without paying for placement

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

While both terms refer to promoting websites by increasing their visibility in search engine results, the main difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) is that SEO focuses solely on strategies to help a website rank in organic (unpaid) search results SEO practices include improving the quantity and quality of content on websites to offer more value to audiences, with the goal to be recognized by search engines as a valuable resource and placed in relevant search results In the digital marketing community, SEM is often used as an umbrella term for organic and paid strategies that help a website gain more visibility in search engine results Therefore, SEM may include SEO strategies and paid digital advertising tactics to improve a website’s placement in search engine results

What skills do I need for SEO?

SEO professionals need a basic understanding of technical website items — such as HTML tags, META tags, page speed, lazy loading, and server-side redirects — and their importance to search engines Other useful skills include applying best practices and assessing websites to make recommendations for improving these factors While you don’t need technical skills to succeed in SEO, it helps to know how to do the technical work to improve factors that help a website load, render, and redirect smoothly SEO professionals also need research skills, critical thinking skills, an understanding of what makes website content high quality, and the ability to incorporate keywords into informative and creative written content While you don’t need advanced writing skills to succeed in SEO, it helps to know how to strategically write content for a specific goal and audience and make recommendations for improving content

What are some popular SEO tools?

There are free and paid SEO tools available for tasks like conducting keyword research, tracking keywords, measuring and analyzing website traffic, and assessing site performance Popular SEO tools for keyword research include SpyFu, Ahrefs, KWFinder, Ubersuggest, and Answer The Public SEO tools for measuring and improving site performance include Google PageSpeed Insights, SEO Web Page Analyzer, SimilarWeb, and SEO Site Checkup Tools like Browseo and SERP Simulator allow you to view your website how a search engine would see it and preview how your site would appear in search results SEO professionals also use tools like Schema Creator to customize how a website appears in search results Popular platforms for SEO management (which often feature a combination of keyword research and wider analysis tools) include SEMrush, Google Search Console, Google Analytics, Moz Pro, Yoast, and BuzzSumo, among others

Why would you want to take this course?

Our answer is simple: The quality of teaching

OAK Academy based in London is an online education company OAK Academy gives education in the field of IT, Software, Design, development in Turkish, English, Portuguese, Spanish, and a lot of different language on Udemy platform where it has over 1000 hours of video education lessons OAK Academy both increase its education series number by publishing new courses, and it makes students aware of all the innovations of already published courses by upgrading

When you enroll, you will feel the OAK Academy`s seasoned developers' expertise

Video and Audio Production Quality

All our videos are created/produced as high-quality video and audio to provide you the best learning experience

You will be,

  • Seeing clearly

  • Hearing clearly

  • Moving through the course without distractions

You'll also get:

  • Lifetime Access to The Course

  • Fast & Friendly Support in the Q&A section

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Udemy Discount

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Some courses are excluded from Udemy's promotions. If the price does not drop, clear your browser cookies and use the button again.

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Instructor Details

Oak Academy

Who is Oak Academy?

Oak Academy is a London-based online technology education company. We publish practical, structured video courses in cybersecurity, IT certification, artificial intelligence, data science, software development, and mobile technologies. More than 470,000+ learners have enrolled in Oak Academy courses on Udemy, leaving over 67,000+ reviews across our catalogue. Our courses are produced in English, Portuguese, and several other languages.

What does Oak Academy teach?

Our catalogue is organized around the skills employers actually hire for:

Cybersecurity and ethical hacking — penetration testing, network and web application security, Nmap, Metasploit, Wireshark, Kali Linux, and hands-on practice environments such as TryHackMe and Hack The Box.

IT certification prep — CompTIA A+, Network+, Security+, and newer tracks including CompTIA DataAI, mapped directly to current exam objectives.

Artificial intelligence and data science — Python, NumPy, Pandas, Matplotlib, machine learning with Scikit-learn, R programming, and end-to-end data projects.

Software and mobile development — Python, Java, JavaScript, Flutter and Dart, Android, iOS, and full-stack web development.

How are Oak Academy courses designed?

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Reviews

4.3

87 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Yves-Dominique Niaba on 9/8/2025

The interfaces of Google Play Store are out dated. They dated of 2020 !

By Reza Rezvi on 10/15/2024

Decent course that covers the basics, not anything you can't learn on YT or Google.

By Common Mail on 1/4/2023

It's good course for beginners, but not for advance ones, because it will just tell you what are the options to do ASO, but wouldn't tell you how to use those softwares...YAP ! but his explanation is very good. Thank you.

By Jack Seely Bones on 12/5/2022

A nice tutorial on App Store Optimization. The explanation is very good.

By Akif ÇAKIR on 12/5/2022

I'm glad I took the course. I benefited a lot. A proven course in this field.

By Aanchal Pawar on 10/27/2022

generic things that everyone knows are being explained

By Ralph Zuranski on 7/6/2021

This course was very informative about how to optimize the App Store Optimization on Google and Apple stores. The presenter definitely has real world experience with his own app.

By Volkan Karabuga on 4/28/2021

This is good, great. Thanks. If I have a problem, I will contact you.

By David Dogru on 4/28/2021

I liked the key word optimization part. Nice and clear. I wish this part was much longer.

By Huseyin Ogur on 4/28/2021

mobile app marketing is clear and comprehensive ASO course. if you want to promote your app with organic downloads, this course is enough for all you need

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Read all 87 reviews on Udemy

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Overall Score : 86 / 100