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B2B SaaS Best Practices (Udemy.com)

Learn the basics of B2B SaaS sales from lead generation to how to stay in control of the sale.

4.6
259 reviews

Created by: Deb Berman

Last updated January 2024

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What you will learn

  • Understand best practices in B2B Sales from lead generation to closing deals
  • Learn how to set meetings by defining personas and customizing outreach on LinkedIn and through email and cold calling
  • How to prepare for meetings and demos, avoid being ghosted and stay in control of the sale
  • How to run a successful sales process including running trials, managing pricing, and closing the deal

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.6 out of 5higher than 64% of them
  • Reviews259#66 of 108 by number of reviews
  • Length2.3 hoursshorter than 48% of them
  • Last updatedJanuary 2024earlier than 71% of them

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Course Description

This course contains dozens of gems for how to build a sales funnel, how to stay in control of the sale, avoid feature function selling, assume the sale and be able to drive your deals to closed won.  The tactics contained in this course have worked across industries and for hundreds of reps closing transactional sales to enterprise deals in the mid-to high six figures.  If you are a seller who is struggling to hit quota and consistently close deals, or you are an SDR looking to take your career to the next level, there are best practices, talk tracks, tips and tricks in this course for you.


In this course, you'll learn how to:

  • Think about things from your buyers' perspective (hint, no one cares that you'd love to set a meeting with them, they care about themselves and their pain only)

  • Use LinkedIn differently to build pipeline and engage buyers and champions in a way that is about them, and not about you

  • Create structure to your outbounding and book the meeting

  • Avoid the mistake that most sellers make by doing prep and research that sets you up to run a high touch discovery

  • Set the tone in all of your calls and project manage your deals across the finish line

  • Avoid feature function selling and provide a demo that matters to your buyer (hint, you have to tell them why everything you're showing them matters to them)

  • Manage proposals that don't go into the abyss and avoid getting ghosted

  • Orient your buyers in metrics that matter to them

  • Use pricing as a formality rather than a black hole in which you lose your prospects

  • Use Trials and Proof of Concepts to close deals rather than extend your sales process

  • Stay in control of the sale with References

  • Manage past the contract as a consultative seller

These training topics have helped hundreds of sellers to accelerate their deals, stay in control of the sale and win more often.  If you want to get better but don't know where to start - this course is for you!


Read More Intermediate Intermediate Level product length iconTime: 2.3h

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Instructor Details

Deb Berman

Hi!  I'm Deb Berman and I have spent the last 15 years selling, managing teams of sellers and consulting to dozens of early and mid-stage tech start ups as a seller, an advisor and a consultant.  I work with CEOs to build and scale winning sales processes and teams, and in turn, I get to work closely with Account Executives, SDRs, Account Managers, VPs of Sales and CROs to help prevent cutting edge technologies from being the best kept secrets in their space.

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Reviews

4.6

259 ratings on Udemy

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By Michele A Monroe on 3/11/2025

Great talking points and loading the conversation up front about your research and who all typically is involved.

By Kavya Garg on 3/4/2025

Good sales course

By Anonymized User on 2/28/2025

Really impressed following the sales process before with the background research, calling and chasing to arrange a meeting, then setting good strategy to succeed on meeting with the right decision making person... I don't have pure cold calls, but helped me to set a procedure for them too...

By Ivor Bakša on 10/10/2024

Very clear and to the point lecture with on point tips what not to do (and what sales people tipicly do) and how to do it. E2E B2B sales process demistified ...

By Richard Taylor on 4/19/2024

This course was exactly what I was looking for. The LinkedIn approach is update-to-date and effective. If you want to increase your LinkedIn footprint and visibility, take action and GET THIS COURSE!

By Scott Roslyn on 2/17/2024

This course is incredibly helpful. Deb is the best sales coach I've ever come across. The work our firm did with her was one of the best investments we ever made as a business, still paying dividends years later. We say often, "What would Deb do?" (!!) In retaking this course as a refresher, it teaches those same skills in a clear, easy-to-follow, practical, and very applicable way. Highly recommend!

By Jeff Gentes on 1/31/2024

Amazing content! Great bite-sized, easily digestible videos that are focused on the most important parts of the sales process. I have already seen great results in my sales process since using these steps.

By Carla Serra on 1/22/2024

The course is super well structured and provides simple, hands-on advice on how to fix your sales strategy I particularly like the Linkedin training, it gives tips and explanations I not always have found with other coaches!

By Jerry Caldwell on 1/19/2024

Hey…just signed up for the class. I’m not in SAAS…I’m in insurance sales…learned lots of things about LinkedIn and am looking forward to additional ideas I can use in my field.

By Mattie on 1/17/2024

I thought I knew it all, and then I took this training, and now I'm questioning everything! So many great tips that can be put into place immediately.

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Overall Score : 92 / 100

B2B SaaS Best Practices
Visit course on Udemy Write a review
  • Video Duration: icon 2.3h
  • Price: $54.99
  • Provider: icon Udemy
  • Updated: icon January 2024
  • Level: Intermediate Intermediate
  • Language: icon English
  • Certificate: icon Yes
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