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Beginners Guide YouTube Video Marketing Techniques (Udemy.com)

Learn to create effective YouTube Marketing Strategies, which will help you grow and optimize your channel

4.4
245 reviews

Created by: Laurence Svekis

Last updated November 2024

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What you will learn

  • really understand the analytics on YouTube
  • increase your views and subscribers
  • real techniques that work
  • Know the right way to create a marketing strategy
  • understand the key metrics to success
  • Know how to really understand the analytic's on YouTube
  • secret to playlists and how to use them for growth
  • know why strategy is improtant
  • know what types to videos to create
  • know how to improve you channel performance
  • find out how to get better views
  • know what is really important and what isn't
  • be able to break free from the many common myths for video optimization

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Course Description

I firmly believe in teaching people how to create strategy that works for them, and not only teaching some basic ideas that may or may not work. Every channel is different, every video is different so your strategy needs to be customized for your needs and what you are delivering!!!!

The YouTube algorithm is MASSIVE, and takes thousands of factors in consideration when ranking and featuring content. We show you the difference between featured videos and search and different way that you might be getting traffic. We help you understand the reasons behind WHY you should focus in certain areas more than others.

In this course we will be showing you stats from our channels, discussing what works and why. Also showing you some advanced techniques, providing tips and tweaks to help optimize your YouTube Content.

This is the latest and most advanced YouTube Course, where we help teach you to create Video Marketing Strategies and how to better work with content you have. Using your analytic's you should be able to read the data, and create data driven decisions to improve your YouTube channel.

There are many tips on the internet we discuss what works and why. We also debunk common myths for video marketing on YouTube.

The best thing about YouTube is you don't need a big budget, its easy to get started and even easy to make extra income. Creating a regular content plan, having a good video strategy and working inline with what YouTube wants will lead to success over time.

Learn to get more subscribers and most importantly viewer retention, what it is, how to use your own analytic's to improve performance. What to look for in the stats that will lead you to make better decisions and have greater success.
Read More Beginner Beginner Level product length iconTime: 2.2h

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Instructor Details

Laurence Svekis

Hi, I’m Laurence Svekis, and I’m here to help you learn smarter, build real skills, and confidently use AI and modern tools to create amazing things.

I’m a Google Developer Expert (GDE), international speaker, author, and educator specializing in AI-powered learning, Google Workspace automation, and practical development with Google Apps Script and JavaScript. I’ve been teaching online since 2002 and have helped over two million students worldwide develop real-world skills through hands-on courses, books, and workshops.

My passion is learning with AI—using AI not as a shortcut, but as a powerful learning partner. I focus on helping learners understand how things work, how to apply AI responsibly, and how to build tools that solve real problems. Many of my courses explore how AI can act as a tutor, assistant, or productivity booster inside everyday tools like Google Docs, Sheets, and Workspace.

I’m especially known for:

Google Apps Script & Google Workspace automation

Building AI-powered assistants and learning tools

JavaScript for real-world applications

Using AI to improve learning, productivity, and workflows

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Reviews

4.4

245 ratings on Udemy

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By Caesar Rodriguez on 12/1/2022

I already knew most of this stuff, there was no marketing. Literally was just showing how the system works. Not gonna say I learned nothing, but I mean cmon.

By Thomas Elmore on 2/2/2019

It is a good course. As a beginner, there is a lot of material presented, which is good. Thank you. Tom

By Marcus Thompson on 1/6/2018

A great introduction on how YouTube works, and some enlightening knowledge on how to create successful content.

By Jamie Hammer on 3/18/2017

Great run-through of all the analytical tools of YouTube. But the videos is very poorly edited, unfortunately. It can get very tedious. There is some very good tips among the instructional stuff, but most of the knowledge is easily accessible on YouTube's own guidelines and help texts.

By Faisal Q. on 1/2/2017

Amazing course, on YouTube marketing. Simple and to the point. No fluff. Very important information every Youtuber should know.

By Mia Ulvin on 11/28/2016

Very clear instruction so far. Understanding is key to my learning and this helps immensely.

By Karen Morrissey on 3/27/2016

This course was an informative introduction to understanding YouTube videos. One of the segments had frozen video that did not go with the soundtrack. It was a lot of information, so I may go through this course again.

By Weerasak Sroykham on 2/22/2016

Very Good Udemy Online Learning Course. Thanks you very much. Weerasak Sroykham. IT Consultant Team Lead. Digital Learning Trainer. ITCEducation Group. www.ITCEducation.info .

By Rohit Khurana on 1/14/2016

This is an excellent course for beginners starting out on YouTube, but not so much for people who are already doing it. Clarity of concepts and presentation is good. But intermediate users, my find not much to take away from it.

By Soufiane none on 12/13/2015

I learned some new things from the videos I have watched, I didn't watch all the course cause their is some videos I already know their content, but anyway it is helpfull for beginners... rate 8/10

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Overall Score : 88 / 100

Beginners Guide YouTube Video Marketing Techniques
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  • Video Duration: icon 2.2h
  • Price: See price on Udemy
  • Provider: icon Udemy
  • Updated: icon November 2024
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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