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Business Analytics Capstone

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You'll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you'll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you'll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

4.2

93 reviews

Created by: Wharton Teaching Staff

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Overall Score : 84 / 100

Course Description

The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You'll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own.

Time: 13h

Instructor Details

Wharton Teaching Staff

4.2 Rating
93 Reviews

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Reviews

4.2

93 reviews in total

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By Wiphawee W on 30-Oct-19

It's the excellent for Business Analytics, this like a test all of knowledge that we have learned for Business Analytics Specialization course and can be sure that we can be put in real.

By Priyanka M R on 19-Oct-19

Business analytics is a much sought after course now and the material provided here is very good ! One must look into this course and complete it

By Pedro H d S H on 19-Oct-19

Very good.

By Muhammad H on 17-Oct-19

I have learnt a lot in this course, including Customer, Operation, Accounting and people Analytics. As a Practitioner of Data Science & Artificial Intelligence, I was enjoyed throughout this course and really would like to recommend this course to all Data lovers, who like to play around with a great knowledge of Business Analytics.

By Caixia L on 17-Oct-19

it's challenging but finally I did it!

By Kazi M S on 14-Oct-19

Just Outstanding.

By PALAK S on 4-Oct-19

helped me in gaining a practical insight into the whole specialization. very helpful

By Roger S on 4-Oct-19

I really liked to peer-review aspect. It gave a sense of community, of studying together with others around the world.

By Kevin S L on 7-Aug-19

This was an interesting class. It was interesting to see how different people solved the same issue. We all had access to the same courses and supporting information, but seemed to lean into the solution based on different perspectives.

By HiKevin on 11-Jul-19