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Closing sales: Mastering Follow-Up and Objections strategies (Udemy.com)

A Guide to Effective Follow-up strategies, Objection Handling techniques, and Negotiation skills.

Created by: Rodrigo Seruya Cabral

Last updated May 2026

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What you will learn

  • Follow-Up Strategies: Develop effective follow-up strategies to stay top-of-mind with potential customers and increase your chances of closing deals
  • Objection Handling: Learn how to address common sales objections, such as price, budget, or timing concerns, with confidence and tact
  • Sales Objections: Anticipate and overcome potential objections to close more deals
  • Negotiation Skills: Develop strong negotiation skills to close deals on favorable terms while maintaining positive relationships
  • Closing Techniques: Discover effective closing techniques to convert leads into customers
  • Sales Email Templates: Create professional sales email templates to streamline your follow-up efforts
  • Sales Scripts: Develop effective sales scripts to guide your conversations and increase your confidence
  • Comprehensive Coverage: Our course covers all the essential aspects of closing sales, from follow-up to negotiation

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.4 out of 5higher than 25% of them
  • Reviews326#56 of 108 by number of reviews
  • Length2.7 hourslonger than 56% of them
  • Last updatedMay 2026more recently than 75% of them

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Course Description

Have you ever landed a fantastic sales pitch only to watch the deal fizzle out due to ineffective follow-up? Are you terrified of being seen as pushy or annoying when following up with leads? Does the fear of price objections keep you up at night?

This course is your roadmap to overcoming these challenges and closing more deals. You'll learn proven strategies for:

  • Strategic Follow-Up: Discover the optimal timing and messaging for effective follow-up, ensuring you stay top-of-mind without being intrusive.

  • Conquering Objections: Learn how to address common objections, including price concerns, with confidence and tact, turning them into opportunities.

  • Masterful Negotiation: Develop negotiation skills that help you close deals on favorable terms without compromising your relationships.

Did you know that 80% of sales require FIVE follow-up attempts? This statistic highlights the importance of persistent and strategic follow-up in closing deals. By mastering the art of follow-up, you can significantly increase your chances of converting leads into customers.

In addition to follow-up, this course will also cover:

  • Objection Handling: Learn how to anticipate and effectively address common objections, such as price, budget, or timing concerns.

  • Negotiation Techniques: Develop negotiation skills that help you close deals on favorable terms while maintaining positive relationships with your clients.

By mastering these essential skills, you'll be able to:

  • Increase your sales pipeline: Generate more qualified leads and nurture them effectively.

  • Close deals faster: Overcome objections and negotiate favorable terms to accelerate the sales process.

  • Build stronger relationships: Establish trust and rapport with your clients, leading to long-term loyalty.

  • Advance your career: Demonstrate your expertise and achieve greater success in your sales role.

Ready to take your sales career to the next level? Start today and learn how to turn leads into loyal customers

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Instructor Details

Rodrigo Seruya Cabral

I've been working in Sales for more than 15 years now, and taught sales skills to hundreds of people all over the World. I attend many sales courses to stay up to date and to always learn new skills, and I constantly train our team and our large network of Resellers around the World in those sales skills.

My value proposition in this course: learn sales skills that will help you become better at selling and make more sales, and these same sales skills you will learn will also make you, personally, a more independent, self-confident, and persuasive person in all areas of your life – thus, transforming you.

Why did I launch this course?

- I love teaching people and I have a good track doing it.

- I am passionate about Sales, learning it, teaching it and, of course, selling.

- I learnt Sales Skills 15 years ago and they transformed my life.

- My purpose in Life: to invest in people by giving them skills and tools, so they become better people in their lives.

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Reviews

4.4

326 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Ibuno Obokparo Victor on 10/17/2025

One of the best sales courses I have taken, well detailed and simple to understand. at first I was reluctant based on my experiences with other sales course but then the more I continue, the more I find it useful. infact I have concluded on taking the course all a fresh to get used to the process

By Khaled Abdelhady on 10/6/2025

Enjoyed the experience! would prefer if there were fillable excel sheets or templates to use within the course

By Joyce Smith on 7/28/2025

I have a better view of how to go about making sales for my business and more confident. This course was easy to follow and track key words to remember and steps to take in order to close that sale.

By Azeem Abu Bakar on 12/3/2024

Closing deals was always the hardest part of the process, but now I have a set of effective closing techniques that help me convert leads into customers more efficiently.

By Enrico Sanna on 12/3/2024

I used to struggle with negotiations, but after learning the proven negotiation skills from this course, I now approach every deal with confidence and the ability to secure better terms.

By Mia Thompson on 11/9/2024

Negotiation skills are crucial in sales, and this course delivered. I learned how to find common ground while still advocating for my own needs, leading to successful outcomes.

By Lily White on 11/8/2024

The emphasis on follow-up strategies really stood out. I now have a systematic approach to maintaining relationships with potential customers, which has led to increased sales opportunities.

By Daniel Brown on 11/8/2024

The proven results from past participants are truly inspiring. Knowing that countless individuals have achieved their sales goals after taking this course motivated me to implement the strategies taught.

By Jamie Bland on 9/19/2023

Thanks for this course, really felt that it was insightful and helped me understand elements of my own day to day process as well as sales cycle. I appreciate the assignments given as they have been helpful to delve into some of the "harder" sales questions. I also appreciate that the instructor was very responsive to the submitted assignments. Thanks!

By Miguel Barroso on 12/19/2022

What I liked most, are the tools provided to organize and improve in sales activities. I mean we all (sales people) know how to be persuasive, however, we lose many leads for lack of strategy and consistency following Up. I learned a lot about following up and dealing with objections which made me more confident in every step of my sales funnel. I totally recomend this course for Sales people.

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Quality Score

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Overall Score : 88 / 100