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Executive Diploma in Sales and Service Management (Udemy.com)

Executive Diploma in Sales and Service Management by MTF Institute

Created by: MTF Institute of Management

Last updated April 2026

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What you will learn

  • Sales and Service Management
  • 1 to Many Problems
  • Basic Steps of sales and service
  • Omnichannel Model
  • System of feedback analysis
  • Focus to Data and Gamification
  • Obtain the official MTF Institute Certificate and Student ID to verify your new skills.
  • Boost your professional visibility by adding a verified MTF certificate to your LinkedIn profile.
  • Demonstrate your commitment to professional growth to recruiters with recognized credentials.
  • Join a global network of MTF professionals and gain access to exclusive business insights.

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.3 out of 5higher than 14% of them
  • Reviews566#35 of 108 by number of reviews
  • Length1.3 hoursshorter than 84% of them
  • Last updatedApril 2026more recently than 72% of them

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Course Description

Welcome to course: Executive Diploma in Sales and Service Management by MTF Institute


Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.



Course Author:

Igor Dmitriev

Digital Business & Transformation Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt


Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.


Sales and Service Management refers to the strategic planning, coordination, and execution of activities related to the sale of products or services, as well as the delivery of quality customer service. This field encompasses a range of activities, including sales strategy development, customer relationship management, sales forecasting, order fulfillment, and post-sales support.

Importance for Companies:

  1. Revenue Generation: Sales and Service Management directly impact a company's ability to generate revenue. Effective sales strategies and customer service can lead to increased sales and customer loyalty, contributing to the financial success of the organization.

  2. Customer Satisfaction: Providing excellent service is crucial for maintaining customer satisfaction. Satisfied customers are more likely to become repeat customers and recommend the company to others, contributing to long-term success.

  3. Competitive Advantage: A well-managed sales and service function can give a company a competitive edge in the market. It allows organizations to differentiate themselves based on the quality of their products, services, and customer interactions.

  4. Brand Image: Positive customer experiences and effective sales practices contribute to building a positive brand image. A strong brand can attract new customers and retain existing ones, fostering trust and credibility in the market.

  5. Operational Efficiency: Efficient sales and service management processes streamline operations, reducing costs and improving overall efficiency. This can result in higher profit margins and better resource utilization.

Importance for Experts:

  1. Career Growth: Professionals with expertise in Sales and Service Management are often in high demand. Possessing the skills to drive sales and provide excellent service positions individuals for career advancement in various industries.

  2. Versatility: Knowledge of sales and service principles is applicable across diverse sectors. Professionals can transition between industries, applying their expertise to different products and services.

  3. Leadership Opportunities: Understanding how to lead a sales team or manage customer service operations opens up leadership opportunities. Individuals with strong Sales and Service Management skills may advance to managerial or executive roles within an organization.

  4. Entrepreneurship: Entrepreneurs benefit significantly from sales and service management knowledge. Building and sustaining a customer base is crucial for the success of any business, and understanding these principles is essential for entrepreneurs.

  5. Adaptability: The business landscape is dynamic, and professionals with Sales and Service Management knowledge are better equipped to adapt to changes. They can navigate shifts in customer preferences, market trends, and technological advancements more effectively.

Sales and Service Management is integral to a company's success, directly impacting revenue, customer satisfaction, and competitive positioning. For individuals, knowledge in this field opens up diverse career opportunities and enhances their ability to contribute to the growth and success of the organizations they work for or establish.


Exclusive: The Career Accelerator Edition

Why is this course unique?

By enrolling in this special edition, you unlock three strategic career advantages:


1. Dual Certification & Direct Verification Go beyond the standard. Upon completion, you will receive not only the Udemy certificate but also the Official MTF Institute Certificate and Student ID.

· Direct Validation: You will gain access to our automated system to issue your credentials instantly directly from the Institute.

· Credibility: This independent verification adds a layer of professional authority to your CV, recognized by our global partners.


2. Portfolio Building & LinkedIn Visibility In job market, visibility is everything. We don't just teach you skills; we help you showcase them.

· Show, Don't Just Tell: We encourage you to post your course projects and case studies directly to your professional profiles.

· Career Boost: Follow our guidelines to add your new certification to your LinkedIn profile correctly. This simple step significantly improves your visibility to recruiters and demonstrates your commitment to continuous professional development.


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Instructor Details

MTF Institute of Management

MTF Institute of Management, Technology & Finance


MTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.

MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, the Metaverse, Digital Transformation, Fintech, E-commerce, and the Internet of Things.

MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.

MTF Institute has a global presence across 216 countries and territories and has been chosen by over 1 million students.


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Reviews

4.3

566 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Kavindu Theekshana Gunasekara on 4/11/2026

This course covers essential topics like sales processes, customer service strategies, and omnichannel models in a clear and easy-to-understand manner. And it delivers valuable insights suitable for beginners or professionals looking for a quick refresher. Overall, it’s a practical and well-structured course for building foundational knowledge in sales and service management.

By Jeff Capaldo on 2/2/2026

MTF has some of the best courses on the Udemy platform, and therefore, some of the best in the world! I have been satisfied with every MTF course I completed, and this one is no exception. I strongly recommend MTF for continuing education!

By Udemy User on 1/25/2026

المحاضر قد يكون لدية المعلومة ولكنه يفتقد إلى مهارات التواصل وعدم اختيار لشكل المحتوي بالإضافة إلي الرتابة والمال أثناء الحديث وعدم تغيير نبرة الصوت لفرض الإنتباه .

By Phathisa Gwaza on 7/24/2025

Excellent service. it has helped me to understand some of the things which are practised by my employer but i never had a full understanding and now it is clearer and my contribution as well will be much better as i now understand the reasons behind

By Brian Ngugi on 6/26/2025

Yes. Can't wait to apply the knowledge and skills gained in real world. Having no background in sales, I am certain that this course will be a huge stepping stone for my career, not just as a seller, but as a buyer too.

By Tanzeela Ansary on 11/20/2024

Explored some very unique and critical concepts that I would not have understood the importance of if not for this course. Also provided a useful framework for approaching sales and customer service for beginners - thank you!

By Viswak T on 9/24/2024

Omni chennal, surroundings analysis data, in and out explain with simple example. but I expect lot of details was covered.this course is good . This useful for beginners

By CHRISTIAN MARTINEZ ISAIZ on 8/28/2024

Thanks for providing insights with each scenario, it is very appreciated, as well as providing captions since I was having trouble hearing on my last course.

By Pericles Antipuesto Jr on 3/2/2024

This course is a life changer. You get to understand that there are many factors that can help you with your business' sales and service management. I look forward to enroll in another course from you.

By David Waweru Kahinga on 1/21/2024

- I have learned that pushing so much to sell i may loose the clients. I should not be afraid of challenges that may come on line of duty as long as i remain focus not like the cockroaches' in the restaurants and even you end up not eating. Am sorry that was funny.

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Overall Score : 86 / 100