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Google Analytics 4: A Google Analytics starter guide (Udemy.com)

Learn Data Analytics & Website Optimization with Google Analytics 4 & Google Tag Manager to grow your business & webpage

Created by: Tobias Becker

Last updated September 2025

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What you will learn

  • Set up a Google Analytics 4 account and add a website in minutes.
  • Learn what your customers see, click, buy and how long they stay on your website.
  • Create custom audiences, filter or segment your data.
  • Use the various reports in GA4 for a detailed analysis of your target audience.
  • Capture custom data with the Google Tag Manager.
  • Learn how to customize the Google Analytics 4 account.
  • Learn how to connect Google Ads with Google Analytics.
  • You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.
  • Use the Google Analytics demo account and try out all reports.

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.0 out of 5higher than 8% of them
  • Reviews81#64 of 94 by number of reviews
  • Length6.5 hourslonger than 84% of them
  • Last updatedSeptember 2025more recently than 72% of them

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Course Description

Google Analytics 4: A Google Analytics starter guide - Learn Data Analytics & Website Optimization with Google Universal Analytics, Google Tag Manager & Google Analytics 4


Google Analytics 4

Google Analytics 4 is the best way to get a complete understanding of your business's performance and how to improve it. Learn how Google analytics can help you understand and analyze your business's data, and gain insights on how to improve your business. Learn more about Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it. Use Google Analytics 4, the best way to get a complete understanding of your business's performance and how to improve it.


Easy to set up and use

Google Analytics 4 is easy to set up and use. You can have a new property running in just minutes, without any coding or technical knowledge needed. Get a complete understanding of what Google analytics is, how it works and how you can use it to improve your business.


You will learn

  • Set up a Google Analytics 4 account and add a website in minutes.

  • Learn what your customers see, click, buy and how long they stay on your website.

  • Create custom audiences, filter or segment your data.

  • Use the various reports in GA4 for a detailed analysis of your target audience.

  • Learn how to customize the Google Analytics 4 account.

  • Learn how to connect Google Ads with Google Analytics.

  • You have an online store? No problem. Even sales figures can be easily tracked with Google Analytics 4.

  • Use the Google Analytics demo account and try out all reports.


Google Analytics is a powerful tool that helps you understand the performance of your business and how to improve it. But it can be hard to understand, and even harder to set up. Google Analytics 4 is here to help you! It's a powerful, yet easy-to-use analytics tool that helps you understand your business better than ever before. With Google Analytics 4, you'll get a comprehensive understanding of your business's performance and how to improve it. Get started with Google Analytics 4 today!


Learn by doing

I teach in a way that even a beginner (with no background) can understand and lead to more advanced content. This course will teach you everything from the basics of setting up an account and navigating the interface, to more advanced features like conversion goals and custom reports.

You don't need to be a data scientist or have any technical knowledge to use Google Analytics 4. This course is for everyone from individuals running their blogs to people working in corporations. You'll learn the skills you need to analyze your website traffic and use that information to grow your business.



Google Tag Manager

Learn how to use Google Tag Manager in just a few hours! Google Tag Manager is a free, powerful web-based service that lets you manage all of your website's tags in one place. This course will show you how to use the different features of Google Tag Manager and how to implement tags for different purposes, such as conversion tracking, event tracking, and remarketing. If you're looking for a way to quickly get up-to-speed with Google Tag Manager or want to learn more about the different features of this free service, this course is for you. It's designed for both beginners and experts who want to learn more about Google Tag Manager. Get started with Google Tag Manager today!


You won't know more about Google Tag Manager and Data Layers, but will be able to master them and use them confidently.

Google Tag Manager is a free Google app that lets you manage all your website tags in one place. It's easy to install and manage, and it's not just for big brands anymore.

Google Tag Manager is an easy-to-use tag management system that lets you manage your website tags. By using GTM, you can easily set up and update your web tracking codes in just a few clicks. It also provides a centralized dashboard where you can manage all of your website tags in one place.

Google Tag Manager makes it easy to manage your site's tracking. You can do this with a single change to the site's code and then make changes through the user-friendly interface. This will make your site more secure and improve your conversion rates.


Google Tag Manager is a powerful tool that can help you improve your website's conversion rates and sales. But it's also an advanced tool, and the learning curve can be quite steep. If you want to use Google Tag Manager to its full potential, you need someone who knows how to guide you through the process. The problem is that many people don't have the time or patience to learn Google Tag Manager. This course will get you up and running with Google Tag Manager in no time! You'll learn everything from setting up a profile to adding tags, including how to debug errors and optimize your site for conversions. If you're looking for a quick and easy way to get started with GTM, this course is for you!

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Instructor Details

Tobias Becker

My name is Tobias Becker. I am from Vienna and pass on my knowledge about marketing and graphic design as an instructor!

I work in marketing and I like to explain my life in the form of videos. I also run a small YouTube channel. I am happy to be your instructor on marketing topics :)

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Reviews

4.0

81 ratings on Udemy

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By Filip Alammari on 6/24/2025

Lack of practical use cases, focused on blogs, not on bigger e-commerce pages.

By Anonymized User on 8/4/2023

Yes, good information and precise

By Jeff Graham on 8/2/2023

Feels impersonal. Needs some energy / create a student connection. You are the teacher, I am the student.

By Christopher Au on 7/24/2023

Regurgitation of guides that could be found for free in YouTube. Not responsive to questions.

By Bennili Mohamed on 6/22/2023

I like this course is a good course for beginners , I'll recommend it !

By Eoghan Champkin on 5/1/2023

What a fantastically detailed course. Easy to follow yet expertly explained. Five stars well deserved.

By Kevin Purchase on 4/24/2023

Good course. But could do with contact form tracking lecture.

By Uche Daniel on 12/12/2022

The most detailed google analytics course, each section is well explained.

By Cay Lundén on 11/29/2022

I need more reasons why to click somewhere. I tend to lose where in the process I am when I suddenly have to work with the settings for GDPR and another plugin. Even if everything is connected, as a beginner, you need a structure and understanding of the roadmap to the goal. When too much clicking around, it is easy to lose direction.

By Kashikeshike Nghipandulua on 10/26/2022

The instructor is well-versed in the subject. His explanations are clear to understand. The course is insightful for both beginners and users who need to refresh their knowledge of new changes. I highly recommend this course to anyone who wants to know and understand Analytics. It is an excellent guide and a good reference in any one library of knowledge. Thank you for creating this course

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Overall Score : 80 / 100