Google Analytics: A Beginner's Guide (Udemy.com)

Get past the dashboard and find actionable data with confidence.

( 107 Reviews )

Created by: Matt Bailey

Produced in 2016

What you will learn

Understand the Google Analytic Dashboard
Understand and apply key terminology
Find popular pages and how they contribute to revenue (or success)
Troubleshoot poorly performing content or pages
Track a monetary value for actions, goals and outcomes
Learn skills necessary for reading Google Analytics reports
Create goals that provide measurable outcomes for your marketing efforts

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:

Customize Google Analytics to work specifically for your business.
Dominate the terminology
Evaluate reports based on your questions
Segment, contrast and compare
Find easy "wins" to improve your website
Track revenue
Assess the value of your content

I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Who this course is for:

Small/Medium Business owners strapped for time
Website mangers/marketers who need to measure results
Bloggers who want to build their business
This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
If you are at the step of creating customer reports, this may be too simple for you.
Anyone who has a website, but has no idea how to navigate Google Analytics

Time: 3.5h

Instructor Details

Matt Bailey

4.4 Rating
107 Reviews

Matt Bailey resides in the heart of Hall of Fame City (also known as Canton, Ohio). Aiming to carry on his city's legacy, he is a Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt Bailey has taught:
Google employees how to use Google Analytics,
Experian how to present data,
Proctor & Gamble and Johnson & Johnson SEO & online marketing,
Microsoft's International Teams paid search and programmatic marketing.

Matt's aim to fame doesn't stop there he has worked with a vast and widely-known clientele, including Microsoft, ESPN, IBM, Gerber Life, American Medical Association, Disney, American Greetings, Toys R' Us, and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies.
According to The Direct Marketing Association: "No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."
He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (September, 2016). He hosts a weekly podcast: Endless Coffee Cup, available on his website (www.sitelogic.com) or iTunes.
When he

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Reviews

4.4

107 total reviews

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Write a Review

By Isa PG on 11/8/2020

Easy to understand, to follow and apply to my website. Really good!

By Sergio Rodriguez on 10/27/2020

It was , it's just that the screenshots are not in high definition, they look low quality, kind of slightly blurry. The presenter's explanation is super, though.

By Michael Groarke on 6/20/2020

Informative and engaging course.

By Jeremy Leclerc on 8/25/2019

Not a waste of time if you aspire to become a GA Analysis to find valuable insights and optimize any websites to achieve more conversions AKA $$$. I already knew the potential of GA before taking this course, what this course taught was a concrete direction to really use this tool at its maximal potential, a business base mixed with basic GA data. This course to me is just the confirmation I was right, and now my mind is open and can seek even more GA goldmine insights. If you relate to what I say, you feel so close to understanding Google Analytics but you just need that little something, that voice that tells you where to look, THIS is an opportunity for you.

By Katrina Visser on 7/5/2019