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Google Analytics: A Beginner's Guide (Udemy.com)

Get past the dashboard and find actionable data with confidence.

4.3
258 reviews

Created by: Matt Bailey

Last updated August 2016

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What you will learn

  • Understand the Google Analytic Dashboard
  • Understand and apply key terminology
  • Find popular pages and how they contribute to revenue (or success)
  • Troubleshoot poorly performing content or pages
  • Track a monetary value for actions, goals and outcomes
  • Learn skills necessary for reading Google Analytics reports
  • Create goals that provide measurable outcomes for your marketing efforts

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.3 out of 5higher than 36% of them
  • Reviews258#43 of 94 by number of reviews
  • Length3.5 hourslonger than 63% of them
  • Last updatedAugust 2016earlier than 94% of them

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Quality Score

Content Quality
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Video Quality
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Qualified Instructor
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Course Depth & Coverage
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Overall Score : 86 / 100

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Course Description

I created this course, because too many businesses and businesses owners have told me that they have Google Analytics, but they just don't use it. When asked, the reasons are usually, "too complicated," "not sure what to look for" or "I just don't understand."
That is so unfortunate, because Google Analytics contains information that can make an immediate impact in growing your business! The difficult part is finding information to help you set it up properly, understand the interface and how to read the reports.
In this course, I'm going to use a lecture format, but with dozens of Google Analytics screen captures to help you navigate alongside as I teach you how:
  1. Customize Google Analytics to work specifically for your business.
  2. Dominate the terminology
  3. Evaluate reports based on your questions
  4. Segment, contrast and compare
  5. Find easy "wins" to improve your website
  6. Track revenue
  7. Assess the value of your content
I'll also teach you how to think differently about analytics. I'll also teach you the skills necessary to analyze and identify problem areas or opportunities to grow your business.
In my 20+ years of experience in Digital Marketing, nothing makes as big an impact as utilizing analytics to find problems or drive increased revenue to your business.
Who this course is for:
  • Small/Medium Business owners strapped for time
  • Website mangers/marketers who need to measure results
  • Bloggers who want to build their business
  • This course is meant for beginners who get stumped from the start. For those who have clicked around, but get frustrated at the lack of directions or obvious insights.
  • If you are at the step of creating customer reports, this may be too simple for you.
  • Anyone who has a website, but has no idea how to navigate Google Analytics
Read More Beginner Beginner Level product length iconTime: 3.5h

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Instructor Details

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Matt Bailey resides in the heart of Hall of Fame City (also known as Canton, Ohio). Aiming to carry on his city's legacy, he is a Best-Selling Author, Marketing Expert, Trainer, and Speaker. Matt Bailey has taught:
Google employees how to use Google Analytics,
Experian how to present data,
Proctor & Gamble and Johnson & Johnson SEO & online marketing,
Microsoft's International Teams paid search and programmatic marketing.

Matt's aim to fame doesn't stop there he has worked with a vast and widely-known clientele, including Microsoft, ESPN, IBM, Gerber Life, American Medical Association, Disney, American Greetings, Toys R' Us, and countless more. He keynotes conferences around the globe, speaking at more than 20 engagements a year, in addition to providing in-house training for companies.
According to The Direct Marketing Association: "No one else has approached the plain-English demystification of building an effective online presence as cost-effectively and time-effectively as has Matt."
He is the author of Internet Marketing: An Hour a Day (2011), Wired to be Wowed (2015), and Teach New Dogs Old Tricks (September, 2016). He hosts a weekly podcast: Endless Coffee Cup, available on his website (www.sitelogic.com) or iTunes.
When he

Read More

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Reviews

4.3

258 ratings on Udemy

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By Isa PG on 11/8/2020

Easy to understand, to follow and apply to my website. Really good!

By Sergio Rodriguez on 10/27/2020

It was , it's just that the screenshots are not in high definition, they look low quality, kind of slightly blurry. The presenter's explanation is super, though.

By Michael Groarke on 6/20/2020

Informative and engaging course.

By Jeremy Leclerc on 8/25/2019

Not a waste of time if you aspire to become a GA Analysis to find valuable insights and optimize any websites to achieve more conversions AKA $$$. I already knew the potential of GA before taking this course, what this course taught was a concrete direction to really use this tool at its maximal potential, a business base mixed with basic GA data. This course to me is just the confirmation I was right, and now my mind is open and can seek even more GA goldmine insights. If you relate to what I say, you feel so close to understanding Google Analytics but you just need that little something, that voice that tells you where to look, THIS is an opportunity for you.

By Katrina Visser on 7/5/2019

Too much basic scene setting.

By Gilad Daliyot on 6/25/2019

He's fine, he taught me the basics, but was to buissness oriented, and I wanted to get into more technical stuff.

By Diane Lowe on 8/8/2018

Already clarifying some of the questions I had but I was overwhelmed by the dashboard which didn't encourage me to delve further - now I will!

By Jaime Buice on 7/17/2018

a lot of info

By Anonymized User on 7/13/2018

I like the way it's explained but honestly some more insight about "where" I could find the tabs or website page would better.

By Vanessa Galvez on 5/26/2018

Perfect

By Alia on 5/21/2018

its still introduction

By Bd Mahendru on 5/15/2018

Practical exercise is not working..

Showing 12 of 107 reviews

Google Analytics: A Beginner's Guide
Visit course on Udemy Write a review
  • Video Duration: icon 3.5h
  • Price: $19.99
  • Provider: icon Udemy
  • Updated: icon August 2016
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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