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LifestyleGoogle Tag Manager Course 2022- From Beginner To Advanced (Udemy.com)
Expand your Digital Marketing Skillset with Google Tag Manager. Master Google Tag Manager in this course from scratch.
Created by: Sheshank Anand
Last updated January 2022
What you will learn
- Google Tag Manager (GTM) Account Set up
- Installing GTM to a Wordpress Website
- GTM Interface Overview
- Adding Google Analytics Tag through GTM
- Adding Twitter Universal Website Tag through GTM
- Adding LinkedIn Insight Tag through GTM
- Setting up Google Ads Remarketing Tag through GTM
- Setting Up Google Ads Conversion Tracking Tag through GTM
- Setting up Scroll Depth Tracking through GTM
- Setting up Custom User Engagement Timer through GTM
- Tracking Embedded You Tube Videos through GTM
- Adding Facebook Pixel through GTM
- Element Visibility Tracking through GTM
- Custom Button Click Tracking through GTM
- Tracking External Link Click through GTM
- Setting up Hotjar Tracking Code through GTM
- Setting up Hubspot Tracking Code through GTM
- Using Data Layer with GTM
- Adding Dynamic Data in Data Layer and creating Custom Events in GTM
How it compares
Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:
- Rating4.2 out of 5higher than 25% of them
- Reviews87#63 of 94 by number of reviews
- Length3.1 hourslonger than 57% of them
- Last updatedJanuary 2022earlier than 65% of them
Course Description
Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because you need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . Setting up Google Ads Conversion Tracking Tag through Google Tag Manager
GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.
In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM. So, this covers things like
1. What is Google Tag Manager (GTM) - It's uses and a brief overview
2. GTM Account Set Up
3. Installing GTM to a Wordpress Website
4. Admin Panel Overview
5. Workspace Panel Overview
6. Adding Google Analytics Tag through Google Tag Manager
7. Adding Twitter Universal Website Tag through Google Tag Manager
8. Setting up LinkedIn Insight Tag through GTM
9. Setting up Google Ads Remarketing Tag through GTM
10. Setting Up Scroll Depth Tracking through Google Tag Manager
11. Adding Custom User Engagement Timer through Google Tag Manager
12. Tracking Embedded You Tube Videos through Google Tag Manager
13. Adding Facebook Pixels through Google Tag Manager
14. Tracking Element Visibility through Google Tag Manager
15. All Button Click Tracking Tag through Google Tag Manager
16. Custom Button Click Tracking through Google Tag Manager
17. Tracking External Link click through Google Tag Manager
18. Setting Up Hotjar Tracking Code through Google Tag Manager
19. Setting up Hubspot Tracking Code through Google Tag Manager
20. Exporting and Importing Containers
21. Introduction to Data Layer
22. Using Data Layer with Google Tag Manager
23. Adding Dynamic Data in Data Layer and creating Custom Event in GTM
24. Capturing Javascript Error through Google Tag Manager
25. Track Ad Blockers as Custom Dimensions in Google Analytics
26. Detecting Ad Blockers and showing a message to Ad Blockers
27. How to set up Facebook Custom Event Tag through Google Tag Manager
28. Tracking Download as Virtual Page Views in Google Analytics
29. Vimeo Video Tracking through Google Tag Manager
So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.
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Instructor Details
- 4.2 Rating
87 Reviews
Sheshank Anand
I am a digital marketing expert covering areas like digital advertising (LinkedIn Ads, Facebook Ads, Google Ads , Twitter Ads etc), , marketing analytics (Google Analytics, Google Tag Manager etc), Inbound Marketing, Account Based Marketing, Content Marketing, Content Analytics , Social Media Marketing ,Marketing Automation etc .
My objective is to demystify digital marketing for marketers and entrepreneurs
The basic objective of any digital marketing is -results- and I am an expert in how to achieve them.
I teach both Theory +Practical to help students sharpen their skills in digital marketing.
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Reviews
By Eric van Oers on 3/24/2022
De inhoud van de cursus is breed en inhoudelijk goed. Wel plaats ik een kanttekening bij de recentheid van de cursus. Het lijkt erop dat er tegenwoordig een paar zaken anders ingericht worden en niet helemaal meer lijkt te werken zoals de uitleg aangeeft. Hier kun je met een beetje inzicht echter wel aan uit komen. Ondertiteling is erg slecht, gelukkig wordt er duidelijk gesproken. Voor degene die slechthorend zijn of accenten lastig vinden te begrijpen is de ondertiteling wel een aandachtspuntje.
By Susanne Cardwell on 5/14/2021
This is an excellent course! I'm getting more value from this course than I'd get form an expensive subscription elsewhere. The lectures are clear, to-the-point, and very helpful. They guide you step-by-step through the GTM process in a straightfoward way. Already, I've set up the LinkedIn Pixel and tested it, and I just purchased the course about an hour ago. Great work and thanks very much!
By Golnaz Williams on 3/16/2021
Great course! Each step of setting up the tags is explained clearly. I had to learn how to set up tags for my work, and this course was a huge help. Really a valuable source of information for me. Thank you!
By Stratos Gkatzios on 1/28/2021
In chapter 18 you create the conversion tag based on thank-you page. In chapter 19 you test the conversion tag, however this time, the conversion is set on element visibility. Seems like there is a missing section between them
By Sah Salahuddin on 10/25/2020
There is lots of important information about gtm. I learned a lot of thing from this course
By Anusha on 9/19/2020
I think we can get this at free of cost in YouTube. Points covered was at basic level, if it was explained with case studies we will get to learn something or need to explain all points in detail.
By Carlia on 7/26/2020
The closed captions and transcripts are not accurate as I had expected for a course discussing specific technical skills. This should be updated.
By Mihir Joshi on 6/7/2020
I even don't know what is Google tag manager and now I have all the basic knowledge of GTM.
By Ajengmas on 6/3/2020
Cukup mudah penjelasannya, tapi saat translate bahasa di bagian caption ada beberapa yang kurang tepat.
By Suman Chakraborty on 6/2/2020
It is good match for me as I am highly interested to learn about Google Tag Manager.
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 84 / 100
- Video Duration:
3.1h - Price: $39.99
- Provider: Udemy
- Updated:
January 2022 - Level:
All Levels - Language:
English - Certificate:
Yes
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