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Google Tag Manager (GTM) Training Course - Basic to Advance (Udemy.com)

Google Tag Manager (GTM) with Google Analytics 4 (GA4) tracking.

Created by: Asim Noaman Lodhi

Last updated September 2026

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What you will learn

  • Learn & Understand and Use Google Tag Manager with confidence
  • Achieve Google Analytics 4 Event Tracking with Paramaters
  • Become confident in using Google Tag Manager
  • Track YouTube Video using Google Tag Manager
  • Import and Export Tags from one account to another
  • Learn how to deploy various tags and track them in Google Analytics 4 (GA4)
  • Learn About Scroll Triggers, Time Triggers, Custom Variables And More...

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.6 out of 5higher than 84% of them
  • Reviews32#83 of 94 by number of reviews
  • Length5.2 hourslonger than 78% of them
  • Last updatedSeptember 2026more recently than 100% of them

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Course Description

You're ready to master Google Tag Manager and unlock powerful data insights for your marketing efforts. This updated course, now featuring GA4 examples, is your comprehensive guide to confidently implementing tags and leveraging data layers.

I'll personally walk you through every feature, transforming you from a complete beginner to a confident Google Tag Manager expert. I'm invested in your success, so if you ever get stuck or have questions beyond the course material, don't hesitate to reach out.

Let's get you started on your journey to Google Tag Manager mastery!

In this course, you will learn everything you need to get started and use Google Tag Manager with confidence:

  1. Fundamentals and Essentials of Tag Manger (Applies to any tag manager)

  2. Signing up for Google Tag Manager

  3. Details of Google Tag Manager Interface

  4. How to setup Google Tag Manager for Google Analytics and track page views

  5. How to setup external link tracking as Events in Google Analytics via Google Tag Manager

  6. How to setup Button click tracking in Google Analytics

  7. Track JavaScript errors using Google Tag Manager ( GTM)

  8. Deploy GTM in WordPress

  9. Understand and use the Data Layer in Google Tag Manager

  10. Pushing dynamic values and custom events in DataLayer

  11. Measuring page scroll depth - see how far users scroll on long and wide pages.

  12. Track any element on the page to see if users are looking at that or not.

  13. Google Ads conversion tracking

  14. Export and Import the Google Tag Manager container to share tags, triggers, and variables between accounts.

  15. More to be added soon


    You're just a step away from transforming your marketing analytics! Sign up now and gain immediate access to a course designed for your success.

    I'm personally committed to ensuring you grasp every concept. In fact, I frequently add new tracking examples based on student demand. If there's something specific you need to track that isn't covered, just let me know, and I'll create a dedicated lesson to show you exactly how to implement it in Google Tag Manager.

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Instructor Details

Asim Noaman Lodhi

Certified Google Partner having 12 years of overall experience in the field of IT with focus on Digital Marketing, Online Business Coaching.

· Sound knowledge and expertise for delivering high quality base professional Trainings for large corporates.

· Experienced in different Software Houses, Banking Sector, Govt Sector in local as well Global Market.

· Successfully delivered complex QA solutions for big clients like Revlon, Team Viewer, Microsoft, and Solenis.

· Worked on complex business domains like Re-insurance, Health Care, Telecom, Banking, professional services.

· Have a vast experience of training online and offline teams related to Digital Marketing, Software Quality Assurance, Business Coaching.

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Reviews

4.6

32 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Scott D Morgan on 9/6/2026

This instructor hardly speaks English, at the level I expect.

By Mia Phillips on 10/21/2025

This course is exactly what I was looking for: a step-by-step, hands-on guide to GTM. The way triggers, variables and custom events are explained makes it easy to understand and implement in real world scenarios. The instructor is responsive and adds valuable updates. Well worth the investment!.

By Zoe Murphy on 10/21/2025

As someone working in digital marketing, I was struggling to get my head around advanced tracking. This course fixed that. From YouTube video tracking, scroll depth, to export/import containers all topics covered clearly. I feel empowered now to set up meaningful analytics without depending on developers. Great job!.

By Chloe Rivera on 10/21/2025

I completed this course and it far exceeded my expectations. The instructor breaks down Google Tag Manager and Google Analytics 4 tracking in a way that’s clear, practical and directly applicable. The section on Data Layer implementation really opened my eyes. Highly recommend for anyone who wants to go from beginner to confident user.

By Maximilian Wagner on 10/19/2025

“I’ve taken several GTM courses before, but this one truly stood out. The instructor’s walkthrough of custom data layer events and scroll depth triggers was practical and immediately usable I implemented a scroll depth tag for a long-form sales page within hours. The pacing is friendly for beginner marketers yet dives deep enough for more advanced workflows. Highly recommended.”

By Niklas Schulz on 10/19/2025

Before this course I had set up basic page view tags in GTM, but I didn’t feel confident for anything beyond that. After going through it, I now understand how to deploy tags for errors, button-clicks, conversions and then feed all that into GA4. The fact that the instructor updates content based on student requests shows real commitment. This course gave me the confidence to own GTM for our agency.

By Felix Hoffmann on 10/19/2025

I picked this up to improve tracking on our ecommerce and content site properties. The modules on export/import of containers and sharing setups across accounts saved me hours of painful manual duplication. I liked how the instructor uses a mix of theory + live demo so you actually see what the interface looks like, what triggers fire, what variables capture. If you want GTM mastery, this is one of the best.

By Tim Becker on 10/19/2025

Excellent instruction and very relevant. I especially appreciated the sections on scroll triggers, time triggers and custom variables these are features often glossed over in other courses. The course is well structured from fundamentals to advanced, so whether you're brand new or upgrading your skills, you’ll find value. If you’re serious about getting full control of GTM and GA4 event tracking, take this course.

By Elias Weber on 10/19/2025

As someone who came from a non-technical background (marketing operations), I was worried about feeling lost. But this course breaks down even the trickiest parts like pushing dynamic values into the data layer and re-using container exports into clear, step-by-step modules. The instructor’s real world examples (e.g., YouTube video tracking, external link events) made it easy to apply in my own site. A fantastic value.

By Sehar Noor on 8/4/2025

One of the best trainers I’ve ever learned from! The way they explained Google Tag Manager was clear, practical, and easy to follow. Concepts were broken down step-by-step, making even the technical parts simple to understand. Highly recommended for anyone wanting to master GTM!

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Overall Score : 92 / 100