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Learn Google Analytics 4 in 2026 | The Complete Course (Udemy.com)

Master the Google Analytics 4 dashboard, reports and settings in this complete and beginner-friendly course.

Created by: Auke Hilbrands

Last updated January 2026

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What you will learn

  • Install Google Analytics correctly on any website
  • Understand the GA4 dashboard, including Admin settings
  • Build Custom Reports
  • Analyze data to make data-driven decisions
  • Answer real-world business questions using data in GA4

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.6 out of 5higher than 84% of them
  • Reviews305#38 of 94 by number of reviews
  • Length5.6 hourslonger than 81% of them
  • Last updatedJanuary 2026more recently than 79% of them

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Course Description

Welcome to Learn Google Analytics 4 in 2026 | The Complete Course — your complete, step-by-step guide to mastering GA4, even if you’re a total beginner.

Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.

In this course, you’ll learn how to:

  • Set up a Google Analytics 4 account from scratch - the right way!

  • Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builder

  • Understand the GA4 dashboard and core features like Reports, Explore, and Admin

  • Track events and conversions using tags and data streams

  • Build custom explorations such as funnels, paths, and user segments

  • Create your own personal GA4 Dashboard

  • Connect GA4 to Google Ads and analyze ad performance

  • Use filters, comparisons, UTM parameters, and attribution models

  • Apply your skills through real-world assignments and examples

The course includes 100+ video lectures, resources, templates, and practice activities to reinforce your learning.

No prior analytics knowledge is required — we’ll guide you through everything in a clear, hands-on way.

By the end of this course, you’ll feel confident using GA4 to understand your audience, improve your website, or grow your business.

Let’s get started – enroll today and become a Google Analytics 4 pro!

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Instructor Details

Auke Hilbrands

Auke Hilbrands is a seasoned digital marketing strategist with over 15 years of experience in data-driven marketing. As the founder of Ahilbrands, he has guided numerous organizations in optimizing their online performance through actionable insights and analytics. Auke specializes in complex tools like Google Analytics and Google Tag Manager, making them accessible for marketers and business owners alike. His teaching approach combines real-world examples with a focus on practical application, ensuring students can immediately implement what they learn.

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Reviews

4.6

305 ratings on Udemy

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By James Brewer on 7/29/2026

It was an overall really great course. I wish there were more projects and assignments interspersed throughout the entire course rather than all at the end. When I did get to the assignments, I was a little worried that I wouldn't be prepared but I was able to know exactly what I needed to do which means that I was truly learning during the course.

By Aytug Erkan on 7/28/2026

well he explains very good and understandable but the positions of some tools within the dashboard have changed or totally removed so it looks a bit outdated. Overall its ok

By Jon tudor on 2/25/2026

confusing but well detailed

By Kriti Sharma on 2/14/2026

Really good course to understand the basics of GA4, which I needed to learn so badly! I can't wait to apply all this knowledge to my role as a marketing professional. Thank you so much for a great course and assignments!

By Sydni Sagull on 1/31/2026

This course is so helpful in understanding the behaviors of customers of my digital stores. The instructor is engaging and does not put me to sleep...lol. Even though he is not entertaining or funny. The knowledge he is sharing has kept my attention because this is where I am at. Very helpful to me. I get the most value when I follow along using my own website/digital store as compared to the demo acct. The demo acct; however, is most helpful when I don't have the same features, values, etc from my own accts.

By Anudeep Dalvi on 9/20/2025

This is the all-time greatest and finest course I've ever seen on Udemy. Thank you so much for putting in so much effort to help me understand GA4 in-depth. Also, I am looking forward to getting into your Google Tag Manager course and Looker Studio course as well. Thanks.

By Omotola on 9/12/2025

I'm a small business owner, and this course was exactly what I needed. It helped me understand how to use GA4 to improve my website and marketing efforts. Highly recommend it to anyone looking to grow their online presence

By Omotosho on 9/12/2025

This course exceeded my expectations! As a complete beginner, I was able to set up GA4 from scratch and understand its core features. Auke's teaching style is clear and practical, and the hands-on examples made everything click

By Ibukun on 9/10/2025

I was skeptical about learning GA4 on my own, but this course made it easy. The video lectures, templates, and practice activities helped me master GA4 in no time. A huge thank you to Auke for making analytics accessible

By Philippe Heeremans on 7/26/2025

After trying several GA4 courses, I finally found one that truly makes a difference. As an online marketer who used to rely heavily on Universal Analytics, I’ve struggled to fully embrace GA4, until now! This course is a real game changer. Looking forward to your GTM-course!

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Overall Score : 92 / 100