Learn Google Tag Manager 2018: Crash Course (Udemy.com)

Learn how to make data-driven business decisions, analyze relevant insights, and improve your customers experience

( 15 Reviews )

Created by: Alessandro Russo

Produced in 2018

What you will learn

Learn exactly what Google Tag Manager (GTM) is and how to use its features to manage and simplify tag implementation for Marketers, Analysts and Developers;
Manage multiple analytics and marketing tags from a single dashboard with (almost) no help from a developer;
Setup a GTM Account;
Create a Tag Container and deploy it onto a Website in order to start using GTM;
Create Tags, Triggers, Variables in Google Tag Manager;
Use Trigger Filters to Fire Tags only when specific conditions are satisfied;
Interact with the majority, if not all, the features provided by Google Tag Manager;
Use Event Tracking to track user behaviour on a website (and its pages) an send relevant information to Google Analytics;
Understand what the Data Layer is and how it can be used to unlock the full power of Google Tag Manager and send dynamic data;
Manage Versioning and Rollback;
Use the Google Tag Manager Preview mode to t

Quality Score

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Video Quality

Qualified Instructor

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Course Depth & Coverage

Overall Score : 92 / 100

Course Description

Based on Google Tag Manager 2018 - The course contains Assignments and Real World Examples! ABOUT THIS COURSE
In the noisy digital world, data is what really matters.
Every day a new or existing vendor releases a new pixel/marketing tags (short snippet of code that collects information about a website visitors and their behavior on the site) to help analysts, digital marketers, and developers collect more data.
The painful problem is that each one of these tags (e.g. Hotjar, Google Analytics, Facebook Pixel, Linkedin Pixel, Doubleclick Floodlights, and others), generally need to be manually deployed on the website, and typically require some level of Javascript knowledge to be implemented.
Hence, it's pretty much mandatory to team up with development teams every single time a new tag needs to be deployed.
On top of that, there's always a consistent effort required to configure and manage all these different pixels and tags, and it's hard to have those communicate with each other.
This course is about the solution to the above issues, Google Tag Manager. The course covers the inside outs of the latest version of Google Tag Manager (2018).
WHAT IS GOOGLE TAG MANAGER AND WHY DO I NEED TO LEARN THAT?
Google Tag Manager is a free tool that makes life easier for people struggling with these issues, by providing a centralized dashboard to create and manage every single tag and pixel needed, with little or no help from dev teams (that will be able to focus on what really matters and provide support only or advanced implementations and on a limited number of use cases).
Google Tag Manager, or GTM, provides a single Javascript Container that will have to be deployed just once on a given website. From that moment onwards, marketers and analysts will be able to track events, implement new tags, make changes or even remove them from the GTM dashboard, with consistent productivity improvement. GTM offers many features that will be fully illustrated throughout the course, with both simulated and real-world examples.

IN THIS COURSE YOU WILL LEARN:

Master all the Google Tag Manager (GTM) features, including Containers, Workspaces, Tags, Triggers and Variables
Setting up a GTM account
Create and Manage Containers
How to use Google Tag Manager with Google Analytics and track page views
How to track links and button clicks with GTM and send data to GA or any other analytics tool
How to install the Facebook Conversion/ Retargeting Pixel using Custom Tags
How to Manage Versioning and Rollback
How to create environments and generate environment-specific containers
What is the Data Layer and how it unleashes the real power of Google Tag Manager
How to use the Data Layer to manage Dynamic Events on a Website (e.g. Add to Cart)
How to implement advanced tagging features like HTML5 Video Tracking

What the Preview Mode is, and how to use it to ensure tagging has been done correctly, before deploying to production
During the course, you will have the opportunity to test your skills by completing a set of challenges, and interact with your instructor and fellow students, by participating in the course community.

WHY YOU SHOULD LEARN FROM ME
I am a passionate Tech Entrepreneur with 15 years+ In-Depth Enterprise experience in Software Engineering and Web/Digital Analytics and Marketing across multiple sectors, including Adtech, Fashion, Telecommunication, Financial, Media, Fintech, SaaS, Cloud companies and Supply chains.
I am the founder of Webyourmind LIMITED, a software house which today provides Software Development and Tag Management and Troubleshooting services to several clients, and I have personally implemented and troubleshoot tags and pixels for leading technology and media companies.
I have developed several courses and can count today more than 10.000 Students around the world, both online an in person.
Who is the target audience?
- Digital Marketing Professionals
- Anyone who is in Web/Digital Analytics
- Anyone who wants to learn Google Tag manager
- Data-Driven Developers looking to find new ways to analyze data on their websites
- Whoever believes that Data-Driven decision making is what really matters in 2018
I hope to see you inside the course, and I guarantee you I will always make myself available for any question or doubt you might have while attending the class. I am sure you will appreciate the challenges and will start using Google Tag Manager for your business, after completing the course.Who this course is for:

This course is intended for students with Digital Marketing / Analytics background, but it can be followed by whoever wants to learn Google Tag Manager
This course contains valid insights for web developers (or teams) dealing with marketing tags and web analytics implementations

Time: 3h

Instructor Details

Alessandro Russo

4.6 Rating
15 Reviews

I am a Digital Entrepreneur with 15 years experience in Software Engineering across multiple sectors, ranging from Fashion Industry to TLC, Financial, Media companies and Supply chains. I have a strong expertise in Oracle PL/SQL Database Analysis/Development. My skills encompass Database Design, Analysis and Development.
Driven from a continuous improvement attitude, I am always keen to learn everything that concerns new technologies, and I have built a strong expertise and interest in MVC/MVVM/MV* Web Design & Development using HTML5 & CSS3, Javascript/Jquery, PHP (OOP) and a range of frontend and backend frameworks (AngularJS, Laravel, CodeIgniter, NodeJS, React). Lastly, I am interested in Web Marketing, SEO and Online Teaching. I am the founder of WebYourMind, a Digital Company specialized in building modern and scalable applications, Digital Marketing / AdTech services, Online Education and Social Media.

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Reviews

4.6

15 total reviews

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By Robert Desaeger

Hard to say till now. I prefer to see where this is leading to. Till now, I have no complaints.

By Neil Shapiro

Great course covering the basics.

By Ramesh Pennam

This is helpful for beginners and intermediate knowledge users. Go for it.

By Geoff Hoesch

It was a bit difficult to understand the lecturer at first, but I got used to his accent. The material is extremely in-depth and informative. It naturally progresses from the basics to more advanced topics.

By Ivan Juras

A great crash course for GTM. Basically everything you need to know in a couple of hours.

By Riccardo mancinelli

Overview also for those who are at the beginning with practical examples well done

By Jarno Mossou

The class is good. Starts with basic information first and builds it up to more hard parts of the GTM. Only thing is that the last part is about video and HTML5 implantation so if you do not use this its a part to skip. Maybe it would be better to show more about e-commerce website and enhanced tracking to get more revenue. Maybe a next video with explanations of Google Analytics with the GTM would be great where you make more use of analyzing with GTM and GA!

Great course if you want to know basics on a normal website!

Alessandro also sends private messages to understand what I was thinking so I hope that the course will have e-commerce parts in it soon.

By Jason Linas

Thus far he is good with the explanation of the technical implementation but I would like to see some theory for why use some of the technical with his explanation as well.

By Dustin Lange

This course will be the only one you need to learn Google Tag Manager and how to integrate it with Google Analytics. It's extremely thorough and completely up to date with the current GTM and GA interfaces as of July 2018. If the instructor decides to expand the course he may want to give in-depth instructions on setting up GTM for specific use cases like: with WordPress & WooCommerce, with Facebook pixel events, with AdWords Conversion & Remarketing tags, plus Bing Universal Event Tracking - tracking dynamic ecommerce values.

By Antonio Gallo

This course is perfect to show you the basic indipendently by your technical skills.

GTM can be quite challenging if you don't understand the basic concepts: tags, triggers, variables and how them work togheter. I've lots of experience but was quite struggling to master them until i found this cource.

This course does not cover Youtube videos but thanks to the chapter where he explain the debugging of GTM's tags then i was able to figure it out myself how to fix the problem i had with the youtube's video tracking.

I hope the author will do another course (or just add another chapter) on how to use the data gathered via GTM as events into google analytics to create dashboards for tracking conversions rates.

By Imran Ali

Nice tutorial , We Since I am a newbie here thats why I faced some problems here to understand the concept, Anyway I am trying to become mister perfectionist in this GTM Tutorial, I will practice it so many times because practice makes man perfect but practice should be perfect.

Thanks for your tutorial.

By Harish Babu Kotte