Marketing Analytics: Stand Out by Becoming an Analytics Pro! (Udemy.com)

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

( 12 Reviews )

Created by: Nate @ Wisdify

Produced in 2019

What you will learn

Learn the most important marketing metrics and how to apply them to your data
Analyze a company's PPC marketing campaign using key metrics
Know how to ask the right questions from your data
Build a marketing initiative forecast model from the ground up
Build a dynamic dashboard to summarize your analysis

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 90 / 100

Course Description

In this big data age, knowing how to organize, synthesize, andanalyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing?
Do you wantto become an expert in marketing analytics? If so, then this course is for you!

In this course, we'll teach you everything you need to know to become an expert inmarketing analytics. No prior experience in social media marketing, statistics, or marketing required!

Our course is based on the hands-on,case-study method to learning. In other words, we'll learn by analyzing the data in areal-life scenario. The course begins with an introduction to big data,data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.

Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we'll immediately apply it to the real-life case study.

We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign's revenue and expenses for 2 years and will be complete with scenario andsensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.

We are excited to have you join us on this journey and look forward to seeing you in the course!
Who this course is for:
Social media professionalsMarketing studentsDigital advertisersMarketing professsionals

Time: 5h

Instructor Details

Nate @ Wisdify

4.5 Rating
12 Reviews

Wisdify is an online training platform with a mission to empower young professionals with the skills and knowledge to succeed professionally.
Our engaging online courses equip you with extremely relevant and in-demand hard and soft skills so you can become more employable and promotable.
Our courses include: SQL for Data Analytics, Intro to Data Analytics, Microsoft Power BI, Marketing Analytics, Microsoft VBA Macros, Financial Statement Analysis and more!
To receive CPE credit, you must complete the final exam on our website.

About the instructor:
Nate is the co-founder of Wisdify and has a passion for teaching. His teaching style has been described as entertaining, energetic, andpassionate.
Prior to Wisdify, Nate co-founded BostonExcel, a Microsoft Excel training and consulting company. During that time, he trained and performed consulting work for60+ companies(including multiple Fortune 500 companies) .
Prior to BostonExcel, Nate wasan Acquisitions Senior Associate at Gladstone Commercial (a publicly traded REIT), an Acquisitions Analyst for the RMR Group (another publicly traded REIT), and an auditor for Ernst & Young.
Nate is a CPA with the Commonwealth of Massachusetts. Nate earned an MS in Finance & Accounting from Boston College and a BS in Business Management from Brigham Young UniversityIdaho.

Reviews

4.5

12 total reviews

5 star 4 star 3 star 2 star 1 star

Write a Review

By Sharon Custer on 12/20/2020

This course is packed with knowledge. It definitely worth the time to learn the course materials. Of course, the value of the course is beyond expectations.

By Avinash N on 10/27/2020

yess its really helping me the understand the concepts well, but practially not much because im just learning and not executing

By Dr. James Womick on 10/23/2020

Yes, I am learning a lot relative to social media. But I am not convinced that traditional media is dead. So, I am hoping to learn how to analyze more traditional methods of promotion.

By Makayla Nichelle on 10/22/2020

Great course from start to finish. Laid out everything you need step by step.

By Surojit Bagchi on 10/12/2020

Awesome instructor - doesn't just make learning the concepts incredibly clear and fun, but you gain some kick-ass advanced excel skills that will take you way beyond this course - its magic!

By Keerthana on 10/10/2020

I think everyone should give it a try who are looking at understanding how campaigns really work. You actually get to do the practical stuff and in these 5 hours, I learned something that's really precious. Because I learned how to question the right things and what should I actually concentrate on while I am looking at the data. Although I have to practice it a lot. Worth it.

By Teresa Toscano on 10/9/2020

This was a very through course that allows you to perform the data alongside the instructor. Highly recommend given the charts provided.

By Rajshekhar Paul on 9/5/2020

It was a perfect match. Instruction is crisp,clear and covers a lot of useful points. Small tests in between sections would have been more engaging.

By Vikrant Deshmukh on 8/26/2020

Having completed this course has helped me gain so much insight and deep learning into analytics and how it is important to ask more questions of our data. Additionally, like a bonus, it has also helped me learn a few MS Excel tricks for data representation that I was not aware of previously. Thank you, Nate. Thank you, Wisdify. Thank you, Udemy.
Best regards..

By Newaz Chowdhury on 8/8/2020

Great course in going in a deep dive into marketing analytics. When we do marketing we don't know what's really going on. In this course you really see what's happening with the data and what should we really do about it. It's practical. Certain parts of the course is hard to understand the formulas on what he's doing and goes little fast. Overall, great for people who are trying to become more data driven marketers.

By Tan May Chin on 7/4/2020

Course teaches basic principles of marketing analytics. Instructor was careless in some calculations..

By Constantine Nikolaou on 6/16/2020

This course is amazing, I learned so much, that's exactly what I imagined and wanted to learn about.
The instructor is amazing and controls perfectly what he is doing!
I highly recommend this course!