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Marketing Analytics: Stand Out by Becoming an Analytics Pro! (Udemy.com)

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

Created by: Corey @ Wisdify

Last updated April 2019

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What you will learn

  • Learn the most important marketing metrics and how to apply them to your data
  • Analyze a company's PPC marketing campaign using key metrics
  • Know how to ask the right questions from your data
  • Build a marketing initiative forecast model from the ground up
  • Build a dynamic dashboard to summarize your analysis

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.5 out of 5higher than 59% of them
  • Reviews10,613#4 of 174 by number of reviews
  • Length5 hourslonger than 62% of them
  • Last updatedApril 2019earlier than 87% of them

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Course Description

In this big data age, knowing how to organize, synthesize, and analyze large quantities of marketing data is no longer an "good-to-have" skill. It is absolutely essential! Are you a student looking to set yourself apart from your peers? Are you looking to break into social media marketing? Do you want to become an expert in marketing analytics? If so, then this course is for you! 

In this course, we'll teach you everything you need to know to become an expert in marketing analytics. No prior experience in social media marketing, statistics, or marketing required!

Our course is based on the hands-on, case-study method to learning. In other words, we'll learn by analyzing the data in a real-life scenario. The course begins with an introduction to big data, data analytics, and marketing analytics. This will allow you to feel comfortable with these terms.

Afterwards, we move on to learning the most important web, social media, digital advertising, customer, and revenue metrics in marketing. As we learn each new metric, we'll immediately apply it to the real-life case study.

We cap off the course by teaching you how to properly model out a new marketing initiative. This model will project out a campaign's revenue and expenses for 2 years and will be complete with scenario and sensitivity analyses. We then conclude by summarizing our data in a beautiful, dynamic dashboard.

We are excited to have you join us on this journey and look forward to seeing you in the course!

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Instructor Details

Corey @ Wisdify

Wisdify is an online training platform with a mission to empower professionals with the skills and knowledge to succeed professionally.

Our engaging online courses equip you with extremely relevant and in-demand hard and soft skills so you can become more employable and promotable.

Our courses include: SQL for Data Analytics, Intro to Data Analytics, Microsoft Power BI, Marketing Analytics, Microsoft VBA Macros, Financial Statement Analysis and more!

To receive CPE credit, you must complete the final exam on our website.


About the instructor

Corey is the owner of Wisdify loves sharing his knowledge of finance, accounting, and business operations. He is passionate about helping individuals and teams unlock their true potential. He is an avid teacher and mentor, entrepreneur, and small business advisor.

With almost 15 years of experience in finance, accounting, and consulting, he has worked in private companies, and private-equity owned businesses. His industry experience cuts across home service, media/entertainment, real estate, capital/banking, and more.

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Reviews

4.5

10,613 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Zane Moreole on 7/16/2026

It was an okay match. It game me insight on what I need, and how to calculate potential costs before even running that campaign.

By Hidiatullah tahsin on 11/29/2025

Great course for anyone who knows the whys behind the numbers; if not, I'd recommend looking at another course. Apart from numbers, this course made me think more like an analyst, and I can understand and interpret Data better. Would recommend it for anyone with a basic understanding of data analysis

By Jeff Ellingham on 11/7/2022

It's a great, practical walkthrough of the most likely and common things a marketing analyst is likely to do on the job. While it was somewhat helpful to fill in the spreadsheets along with the instructor, I think something a bit more hands-on would be extremely beneficial, such as some additional homework, projects, examples, or something of that sort. Still, it was a great course that I'll definitely return to if I land a job requiring anything related to the topics covered.

By Heather Nelson on 3/1/2021

In addition to the pertinent info regarding analytics, I like how he explained the excel formulas rather than having them prepopulated or just not explaining them at all. For the sake of note taking however, I would rather we input the data into the tables and explain the findings after the tables have been completed in each section. The only other "issue" I would say is that I felt like he rushed the Current Data table on the Dashboard in Section 7 (I would have preferred if he explained why he was setting up the formulas the way he did. I did go through it again (twice) and finally understood. I do think it should be stated that a person should have intermediate/expert knowledge of excel. I was shocked how well he explained excel since this isn't an excel course, but I had never done some of the things we did and I think it would be super confusing for a beginner.

By Sharon Custer on 12/20/2020

This course is packed with knowledge. It definitely worth the time to learn the course materials. Of course, the value of the course is beyond expectations.

By Avinash N on 10/27/2020

yess its really helping me the understand the concepts well, but practially not much because im just learning and not executing

By Dr. James Womick on 10/23/2020

Yes, I am learning a lot relative to social media. But I am not convinced that traditional media is dead. So, I am hoping to learn how to analyze more traditional methods of promotion.

By Makayla Nichelle on 10/22/2020

Great course from start to finish. Laid out everything you need step by step.

By Surojit Bagchi on 10/12/2020

Awesome instructor - doesn't just make learning the concepts incredibly clear and fun, but you gain some kick-ass advanced excel skills that will take you way beyond this course - its magic!

By Keerthana on 10/10/2020

I think everyone should give it a try who are looking at understanding how campaigns really work. You actually get to do the practical stuff and in these 5 hours, I learned something that's really precious. Because I learned how to question the right things and what should I actually concentrate on while I am looking at the data. Although I have to practice it a lot. Worth it.

By Teresa Toscano on 10/9/2020

This was a very through course that allows you to perform the data alongside the instructor. Highly recommend given the charts provided.

By Rajshekhar Paul on 9/5/2020

It was a perfect match. Instruction is crisp,clear and covers a lot of useful points. Small tests in between sections would have been more engaging.

Showing 12 of 21 reviews

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Overall Score : 90 / 100