Price Analytics (Udemy.com)
Learn how to price a product or service for better marketing strategy
Created by: Scandinavian Institute of Business Analytics
Last updated June 2020
What you will learn
- You will learn advantages and disadvantages of 11 pricing techiniques
- You will learn how to evaluate price based on your financial targets
- You will be able to conduct break-even analysys
- You will learn Net Present Value Capital Budgeting Model
- You will be introduced to Internal Rate of Return model
- You will learn how to use Excel and Data Analysis options in Excel for evaluating price
- You will learn concept of Price Elasticity and Optimal Pricing
- You will learn how to collect data for and and operate with Demand Curve
How it compares
Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:
- Rating3.9 out of 5higher than 5% of them
- Reviews181#48 of 94 by number of reviews
- Length0.7 hoursshorter than 96% of them
- Last updatedJune 2020earlier than 75% of them
Course Description
Don’t you know that price is the first thing majority of customers look at? Marketing consulting firms estimate that improving pricing by 1 percent can result in as much as 10 percent increased profits. Price Analytics is a skill of high demand among marketing manager who work on the marketing strategy. And not only them! Entrepreneurs, business executives, and senior decision makers often feel shaky when it comes to pricing assessment.
Pricing is one of the major elements of marketing. Price analytics is one of the key elements of it.
The technology of pricing is an art. Rounding off the numbers may be good for small endeavors but never for an organization. The art of setting prices for products or services has been an ever-challenging task for organizations. Paying attention to the changing economic system, strong competitors in the marketplace, and client budget, the secret to success of pricing goods has been based mainly on a psychological assessment of the client and solid price analytics.
Few institutions offer education in price analytics, and none offer online courses on it. The Scandinavian Institute of Business Analytics has taken a step forward and has developed unique courses in business analytics for online education.
In the course, Price Analytics by SCANBA, you will follow Lars and his company, Lars Coffee Mugs.
Together with Lars, you will study different pricing techniques, pricing assessment methods, concepts of profitable pricing, and learn about price discrimination.
You will learn:
11 pricing techniques
3 pricing assessment methods, including break-even analysis and net present value capital budgeting model
5 Excel spreadsheet examples
Concepts of elastic demand, optimal pricing, and price discrimination.
Why wait? Take the course now; it is worth it.
Instructor Details
- 3.9 Rating
181 Reviews
Scandinavian Institute of Business Analytics
The Scandinavian Institute of Business Analytics (SCANBA) is a business analytics consulting company with operations in Finland and Sweden. SCANBA helps companies and their employees to become significantly more effective and successful by implementing business analytics in their organizations and by increasing employees’ professional skills.
SCANBA provides a broad range of services, including training and certification in business analytics, data management auditing, business process auditing and optimization, predictive analytics implementation, and decision system management.
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Reviews
By Alvaro Diez on 2/19/2021
It provides great general information on pricing and pricing techniques. However, it oversimplifies calculations and analysis. In reality these calculations are way more complex. In short it serves very well the purpose of information, but lacks depth. I would have loved a second tier course emphasizing analysis and calculations.
By Sergio Ruiz Ospina on 6/3/2020
me gusto mucho. uno puede aprender algo tan básico que no tiene en cuenta y no analiza a la hora de fijar precios. vale la pena enseñar un poco de la estrategia de precios.
By Shante Edmonds on 4/25/2020
This puts the everyday shopping/pricing experience into perspective. Very easy to understand.
By Ant Karaduman on 12/6/2019
Feels a lot like a summary of a book chapter. Would be much better if there were more detailed study cases on how pricing techniques are evaluated during planning phases of projects and how they are selected with examples on different matket segments..
By Victoria Costa on 12/29/2018
O curso é extremamente superficial. Ao mesmo tempo, não confio particularmente no material passado - me parece algo retirado de uma página de wikipedia e não que um expert em um assunto está dando a aula. Acredito que até alguns artigos encontrados no google de graça possam ser bem melhores.
By Milos Gajic on 12/20/2018
As a beginner, I feel the lectures are really helpful. I got all the necessary information at this stage and I feel like I have really learnt something that I can use from now on. But, I expected more from lectures. Some real world examples with calculations to which we can relate to, some assignments for practice. Also, for me, the instructor sounded monotonously and because of that, the animations (that are done really good) during the lectures was distracting me from capturing the essentials, so I needed to repeat some lectures couple of times to really understand every piece.
By Danara Martínez Sáiz NIF287551482 on 11/20/2018
How you do this topic with multiple products or services or even companies? The examples are too easy. I would like to see how you use this in your daily routine or even on documents, for example, a Business Plan? The topic is very important and the explanations were easy.
By Fer on 11/21/2017
Overall I got some value out of it. There are a couple of inconsistencies but overall I dont regret having decided for it.
By Vineeta Bedarkar on 10/29/2017
The course was precise and gives a brief overview about the pricing analytics interview. Can be made more comprehensive for one to gain complete knowledge of the domain.
By Trong Luong on 6/30/2015
Good refresh/introduction course for people who just started on pricing or want to review definitions of pricing techniques. Nice visualization
Quality Score
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Overall Score : 78 / 100








