Professional Logo Design in Adobe Illustrator (Udemy.com)

What I most appreciate about the course is that is an intermediate course that develops a very specific and needed skill, which I urgently needed as I plan to become a freelancer as a logo designer. Most courses related to the field are either of two types: 1. Logo Design Process courses: They cover just the basics regarding every step in the process (mind mapping, mood board, rough and detail sketching, and execution in Illustrator). 2. Adobe Illustrator courses: They cover a lot of tools in the software but most of the course relies on conceptual demonstration on how the tools work, rather than putting together an actual real-world logo or illustration. Both of these types of courses are fine and necessary, but neither of them allows you to specialize and develop your skills regarding a specific skill that prepares you for real-world projects. Don't get me wrong, I am also enrolled in courses of these type as they are pretty useful to learn the fundamentals; but in contrast, Rawson's course structure is very specific, allowing you to actually get to an intermediate logo execution level, rather than covering a lot of tools or a lot of processes at a surface level. I have struggled to find such a specific skill-oriented course with such an extensive and complete portion consisting of close to real-world projects, in general in the design field, and particularly in Illustrator. This real-world exercise set, specific skill mastering nature, is what makes this course very valuable. Now that I've finished it, I really feel that my execution skills in Ilustrator have improved significantly, in contrast with typical surface-level Illustrator courses. Another really positive aspect of the course is that you knew exactly what you were aiming at in each lecture, as most of them (with two minor exceptions), illustrated right from the beginning how would the logo look like by the end of the lecture, and even better, there was a resource file with an already existing logo in vector for reference. It was also great the almost always the resource file included swatches for the colors and gradients to be used during the logo creation, rather than forcing us to create them from scratch. I learned several new techniques which aren't covered (or covered in a shallow and incomplete approach) in typical Illustrator courses, such as all of the 3D effects (Rotate, Extrude, Revolve); mapping symbols through 3D effects, Envelope Distort, Split into Grid and Gradient Mesh. I have also reinforced and learned a lot, thanks to the courses applied projects, techniques such as transformation tools with non-default options, gradients, and objects blends. I feel that this course achieves satisfyingly what it was meant to do and I'm grateful for having discovered it and follow it until the end. However, despite all the positive comments above, I also have to admit that it is an unpolished product and has several things to improve or refine: 1. The audio and video quality is good enough, but they could be even better. The audio includes at times some background noise and isn't as sharp as you would like. I would have loved to see the course at 1080p, but it was only available at 720p. 2. The logo styles explored are limited. Most of the logos have very similar styles: Abstract geometric shapes combined, frequently with gradients and 3D effects. I would have preferred not to focus that much on these types of logo styles and having explored some other styles, such as enclosure (emblem) type logos, mascot logos, combined logos, vintage logos, and illustration-based logos. 3. The directions to follow, on average could be more precise. Ideally, the instructor should work in a different artwork with precise dimensions, layout guides in the center or at a precise location, and give instructions based on clear round measurements and parameters. However, the instructor always works in an already existing Artboard in a random place, and he would eyeball a lot of the measurements, widths, heights, lengths, parameters, and proportions. This made it difficult to follow, and one eventually ended up eye-balling everything as he did, and later realizing, already too late, that there was actually some important step that shouldn't have been eye-balled, resulting in very evident misalignments that needed to be addressed. 4. The instructor focuses too much on a set of very specific tools and effects- There are a lot of tools, effects, and panels that would have been useful in several lectures, but he still insisted on the same set of tools and techniques without exploring new ones. The Pen Tool and the Patterns were only very rarely used; and he missed completely tools such as Brushes, the Curvature Pen, Distortion and Reshaping tools, Live Paint, Transparency Masks, and Recolor Artwork. Also, some panels were left aside and should have been used, such as the Alignment Panel (he relies way too much on Smart Guides), the Layers Panel, the Appearance Panel, the Transparency Panel, and the Color Guide Panel. 5. Finally, the lecture order could be much better. The lectures seem to have been put together in a very random order, rather than being progressively from the easiest logo to the most difficult one, progressing in difficulty. For instance, the very first logo (Neuron) requires a very advanced technique, which is mapping a symbol into a 3D surface through a 3D effect, and it also requires the knowledge to navigate through the Layers Panel to extract the raw shapes, almost lost inside Groups and Clipping Groups, after expanding the effect. In contrast, there were logos in the middle or by the end of the course which were much easier to complete. Overall, despite the lack of refinement in several aspects, I still recommend the course thanks to the very skill-specific nature and the amount of real-world practice you get in contrast with typical surface-level Illustrator courses. After having finished it, I definitely feel that my logo execution skills have improved significantly and as I stated at the beginning, I would definitely continue with the second course in the series.

Rawson is really a creative person, he knows what he is doing. The course is in itself a little bit advance and if you have already the basic knowledge of illustrator you are really going to learn something from this valuable and FREE course, and thank you Rawson for making this course available

Yeah I have learned graphic designing and I was looking for someone who can teach me to bring professionality and tricks of making logos and this journey was awesome Thank You For these kinds of free courses for us I appreciate this initiative by udemy and their teachers

It was an amazing illustration of logo designing as well as some very useful techniques that can be used in graphic designing when working with Adobe Illustrator. It was an overall great experience to learn and I recommend this course to who ever wants to learn some great logo designing methods. One point though, the sound of the instructor was really low for me, it would have been better with louder voice but overall it was a really good course.

Yes defiantly so, my knowledge has grown enormously ever since I took this course. I have learned a lot about using different tricks and shapes to come up with outstanding ideas for logos. I have also learned about how to use the illustrator app more freely by understanding how all the tools work. Great Course I must say.

For a free course , its very good , good explanations , on point and precise ... Only thing i have to add as a "bad" thing is your English , just try to learn speaking more clearly , i suppose you are from India , and I get it all , but your course would be much better with better English ... Cheers mate , and keep up a GREAT WORK ^_^

There are good examples of logo design in this course, using mainly AI tools as pen, shape builder, gradient, rotate. Also showing some use of Illustrator Effects as 3D, pathfinder and blur. Because those tools are used repeatedly on the tutorials, they turn easier to practice. The music sound through the tutorial should be lower as sometimes the voice is not intelligible.

I done em all now, and for the beginner it is a decent coarse. There is room for improvement but overall there is much to learn and I do reccomend this course to all starting illustrator users. Logo design 35 is sloppy and not even finished!! Subtitles are not making sense at all most of the time.

The instructor knows a lot about the tool and makes everything look easier that it really is! I liked all the examples and he really thought me a lot. Maybe the pace is too fast for someone without prior experience to illustrator but that should be coped with a little of research and hands-on. Overall, really good course. Thank you for sharing your knowledge sir!

When I started this course I was just a beginner in AI.. I need to say that this course was so helpfull for me, It's amazing how much you can learn by making logos step by step using your videos. I have learned so much and now I know how to work with different tools. Very Nice.. Loved it! #mynextstep part2!!