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SQL Fundamentals for Marketing, Digital and Web Analytics (Udemy.com)

Learn SQL for Marketers with MySQL. Learn the only SQL required for Marketing, Digital and Web Analytics.

Created by: Anil Batra

Last updated March 2024

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What you will learn

  • Write and Understand SQL to pull the data for marketing
  • Grasp Database fundamentals
  • Understanding of how data is structures and stored in databases
  • Master common SQL commands used by Marketing analysts
  • Import data into MySQL from CSV and Excel files
  • Export data from MySQL into Excel files
  • Connect MySQL with Tableau for data visualization
  • Use Databases and SQL with confidence
  • Learn some common uses cases for Marketing, Web and Digital Analytics

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Course Description

Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL. 

If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or  a Web Analyst.  This course won't go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.

However, if you ever get stuck or need something that I don't cover in this course then feel free to reach out to me.

Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis.  

If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack.

The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well.

This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics.  This course will put you way ahead of other folks doing or seeking similar jobs. I have used the same course to train members of my team so you can be assured that this is tried and tested curriculum.

Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.


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Instructor Details

Anil Batra

Anil is a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from University of Washington, Seattle.

Anil has taught and trained several Marketing and Analytics folks in past nine years of teaching at UBC, University of Washington and Bellevue College, and speaking engagements at various conferences as well as his blog. He teaches Digital Marketing, Digital Analytics, Google Analytics, Tableau and Social Media courses. He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.

Anil is the founder of Global Analytics Academy and Optizent, a Digital Marketing and Analytics consulting company.


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Reviews

4.1

168 ratings on Udemy

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By Valentina on 4/4/2021

Installation phase was super hard, not a lot of support if you run into issues which there were a lot of us. Professor could have mentioned that these are "connectors" and you need to download the individual softwares in order to run this. Also have mentioned the version he's using. A huge headache, my loss of excitement is great right now.

By Tatjana Sporihina on 4/2/2020

Great intro to SQL, helps to gain an understanding of what's possible with it, and feel confident about the direction of further development you should embrace. I'd add also some general information about how schemas work and are created, and also how to use databases remotely. Otherwise, highly recommended for complete beginners, like me.

By Renato Ferreira da Purificação on 8/10/2019

Gostei do curso em geral, sendo útil como uma primeira introdução. Gostava que tivesse mais casos de estudo e alguns mais complexos. A explicação do Join está pouco clara e um pouco básica.

By Jill Chang on 7/11/2018

Kind of, and I'm using OS system which took me a while to figure out how to install MySQL. After installing it, there are no schemas connected as the instructor showed on the screen, which makes me cannot fully follow the instructions.

By Jing Han on 2/6/2018

I think it's too fundamental for people who know basics but looking for improvement and practical experiences. Contents offered by this class can be found anywhere on the Internet where also allows you to practice on their platforms. This review is only from my perspective, idk if people who have no or very limited SQL experience will like it or not.

By Joseph Cox on 2/4/2018

Excellent course!! The instructor is very knowledgeable about the subject matter and is able to present the concepts in a way that is easily understandable. The presentation is very detailed yet concise, which is greatly appreciated on a topic which could lend a instructor to be to overly verbose and euphemistic (indirect). I feel ready to implement the techniques and knowledge gained from the course. I highly recommend this course and the instructor.

By Mirko Cukich on 11/7/2017

Another Awesome SQL class using MySQL to learn how to work with databases. Great class. The instructor gives you the basic foundation to understand how to use MySQL and work with databases. From here you can go to other classes and advance your knowledge and abilities. Great into class for people, esp without any prior DB experience. A+

By Meng Goh on 3/29/2017

As a product manager, I find this course extremely helpful and relevant to my everyday work. The ability to pull data from the backend to make product or marketing decisions is very critical. Anil jumped straight to the basic skills I need without too much technical non-sense, I can get hands-on learning quickly. The last section is very practical, hope to see more in-depth courses based on learning from use cases.

By Pankaj Chopade on 8/11/2016

I am IT professional with more than 15 years of IT experience. During my career, I am seeing first time such precised and focused content needed for you to get going fast. This course really touches the very needed skills someone should have to quickly jump to the real problems in industry. The contents are so simplified that anyone who doesn't have IT background can grab the SQL skills quickly. I strongly recommend this course to others.

By Rohan K on 8/10/2016

This course is really detailed and insightful and teaches us SQL in a very simple and structured way. It's been over 5 years since I worked on SQL and this was a great refresher. I'm sure this will be a great course even for beginners who are trying to learn SQL to become more self sufficient as its very easy to follow.

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Overall Score : 82 / 100