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Tableau for Business Analytics and Marketing (Udemy.com)

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

4.5
977 reviews

Created by: John David Ariansen

Last updated February 2025

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What you will learn

  • How to leverage Tableau to solve real world problems
  • Build a data driven buyer persona using Tableau
  • Analyze Email Marketing data with Tableau
  • Quantify the Impact of a Marketing Campaign with Tableau
  • What KPIs are important in the marketing space
  • How to create a demographic dashboard

How it compares

Against the other 59 rated Udemy courses in Tableau on CourseDuck:

  • Rating4.5 out of 5higher than 38% of them
  • Reviews977#33 of 60 by number of reviews
  • Length2.8 hoursshorter than 89% of them
  • Last updatedFebruary 2025more recently than 54% of them

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Course Description

Do you have the desire to analyze marketing data?


Visualizing marketing data through Tableau can be a game changer. It can be the skill to take your career to the next level.

In this course you will learn:

  • What KPIs are important in the marketing space

  • How to visualize these KPIs

  • How to create a demographic dashboard

  • How analyze email marketing data

  • How to quantify the impact of an ad campaign

Use Tableau to Analyze Marketing Data

The three case studies in the course are:

  1. Data Informed Buyer Persona

  2. Email Marketing Analysis

  3. Promotion Impact Analysis


In these three case studies we will build out data visualizations that will uncover the key trends that matter.

Content and Overview


In this course we will delve into how Tableau can be applied to marketing data. There are vast amounts of data sources in the marketing space and being able to combine these data sources will give you a leg up on your competition.

The case studies will provide you with a real world business setting to learn about Tableau and how data visualization can be a potent tool for unlocking useful insights. I feel that it is important for me not to only explain the theory but also create an environment for my students to apply the theories they are learning.

By the time you finish this course, you will have the ability to study marketing data and uncover interesting trends. Uncovering these trends are the first step towards creating a “Data Informed” marketing team. The next step is to apply the insights gleaned from these trends to build better marketing campaigns.


What You Will Learn


-How to leverage Tableau to solve real world problems

-Build a data driven buyer persona using Tableau

-Analyze Email Marketing data with Tableau

-Quantify the Impact of a Marketing Campaign with Tableau
Read More Beginner Beginner Level product length iconTime: 2.8h

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Instructor Details

John David Ariansen

I tell stories through data. Currently I am the Director of Analytics and Co-founder of Silvertone Analytics. We focus on three main verticals - Manufacturing, Marketing and Nonprofit Impact Analysis.

Outside of my consultancy, I work with students helping them break into the analytics field and I am also on the Board of Directors for Triad Local First, a nonprofit that promotes localism here in the Greensboro, NC. On the board I advise on how to leverage data to drive strategy but I also teach classes available to the 360 local member businesses on how they can use their data to drive their decision making process. I love getting to work with these small businesses!

I post weekly content to my Youtube channel focused on Tableau and how you can grow your Analytics Career.


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Reviews

4.5

977 ratings on Udemy

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By Anonymized User on 10/21/2025

Yes, this is a good match for me. I like the explanations of why and how to do things. I love the smaller session with each step. I can stop the video to make sure I'm at the same spots on my practice file.

By Swapnil Shimpi on 11/7/2022

Course looks good for beginner who wants to understand how to use tableau for Marketing / e commerce / customer analytics. It would be good if we have more courses which will help to develop expertise in this domain with some more analytics projects

By Vijay Kumar on 1/25/2021

Excellent course! instructor jump straight into the topic and explained very well i recommend this course who want to get an idea to do POC on business analytics and marketing.

By Jessica Trujillo on 12/6/2020

Excellent course, really good and practical business cases. The only thing I would improve is the duration. Please bring on more marketing applicatns. Very very happy I registered to this course

By Kiara Fiorella Abad Bruzzo on 9/15/2020

I'm at about 75% of the course, it was so nicely explained, the pace was excellent, it was well planned and the materials were thought through to give us a comprehensive overlook of this software. I am giving it just half a star under 5 because I would have liked to have the data explained a bit more in detail before using it. But since most is pretty self-explanatory, it was not a big deal. Maybe in the future add one extra video at the beginning briefly explaining all used concepts in the data? Overall very good, I'm super glad I bought this, so thank you! :)

By Anonymized User on 8/8/2020

Interesting topics, but I didn't give a five because I was expecting something more specific to Analytics. I think Section # 5 should be first and maybe have more time to explain how works Tableau if you want to explain initial steps

By Pradeep1mech on 12/26/2019

there is very little value addition if you already know tableau at intermediate level. Also the instructor felt like he was given an assignment that he later turned into a course. I feel that it lacks the expertise of advanced Tableau.

By Shuixia Guo on 6/25/2019

I really like the case study in this course. it help me to understand how analysis can solve the real business problem and improve the marketing performance. the approach from the high level moving to small details, makes everything much easier to understand and follow up.

By Johnny Hsieh on 6/1/2019

It's really a nice course for the beginner that can totally follow the steps to build up a powerful dashboard for all kinds of marketing insight. Looking forward more cases in the future.

By Hong Qiu on 5/11/2019

The contents are very important and useful. Business insights from data can be used in different perspectives.It took me more than once to get to know all of the tips. And I do need back and force to learn the details. It is for beginner and advanced level. If you are very beginner, I would suggest you can start with the other basic course from this instructor first before try this one. I do see how instructor works so hard to make sure he get the point clear and right. Maybe the better way to explain is to separate beginner level and advanced level, one-site performance can not fit all needs. Thank you,overall It is a very useful and valued course for me

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Overall Score : 90 / 100

Tableau for Business Analytics and Marketing
Visit course on Udemy Write a review
  • Video Duration: icon 2.8h
  • Price: $10.99
  • Provider: icon Udemy
  • Updated: icon February 2025
  • Level: Beginner Beginner
  • Language: icon English
  • Certificate: icon Yes
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