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UdemyProject ManagementPaid courseIntermediate levelCertificate

Business Analysis: Developing Irresistible Business Cases (Udemy.com)

Building the business acumen you need to promote your projects to management

Created by: Don Hussey

Last updated December 2017

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What you will learn

  • Develop project proposals that truly solve business problems
  • Analyze the costs and benefits of projects
  • Assess the value of intangible benefits
  • Develop business case documentation that stands out among its competition
  • Promote business cases and project proposals effectively to senior management

How it compares

Against the other 243 rated Udemy courses in Project Management on CourseDuck:

  • Rating4.4 out of 5higher than 26% of them
  • Reviews4,755#35 of 244 by number of reviews
  • Length2.1 hoursshorter than 79% of them
  • Last updatedDecember 2017earlier than 96% of them

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Course Description

Are you working on projects that just don’t make a difference in your organization?

The problem is that business cases are being done wrong… and it’s up to you to fix it.

The best Business Analysts are able to take a problem, find a solution, develop a project proposal, and promote its business case to senior management. And that's what this course enables you to do.

In this intermediate-level course, we’ll cover the role the business case plays in enterprise project selection and funding. We’ll start with the organization’s goals, trace down to the strategies that aim to deliver those goals, and then the projects that execute those strategies.

We’ll then focus on the full scope of analysis methods used to develop problems into solutions, analyze the financial and intangible costs and benefits of the solutions, and choose the solution that will best meet the needs of the enterprise.

From there, we’ll move on to documenting business cases. And it’s not just filling out a template. This course gives you a method for crafting proposals in the most compelling way possible and developing the supplemental documentation you need to set you up for success.

But documentation will only take your project idea so far. It’s then up to us to promote the idea to management, and the course gives you a rational, non-salesy, and compelling way to do this.

We’ll then wrap up with a final insight (that might surprise you).

Take ownership and control of your projects, by developing the influence you need to execute the right projects in the first place. Enroll now.

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Instructor Details

Don Hussey

Don Hussey serves as Managing Director with NorwalkAberdeen.

Prior to founding NorwalkAberdeen, Mr. Hussey was Senior Vice President of Global Internet Strategy for a global financial institution. In this role, he drove online strategy for the private bank, oversaw all business analysis and project management for the bank’s online channel, and overhauled the way these functions were run.

Before this role, Mr. Hussey was a star Project Manager/Business Analyst with a major investment bank. There, he managed the delivery of numerous critical projects and participated on teams that re-engineered the project oversight process and introduced user-focused development disciplines.

Earlier in his career, Mr. Hussey held various roles in sales and sales management, client service, operations, and technology.

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Reviews

4.4

4,755 ratings on Udemy

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By Anonymized User on 6/5/2025

Upon completing Don’s Fundamental course, my mentor recommended that I take this intermediate-level course. Since I haven't had hands-on experience in business analysis yet, much of what was discussed felt conceptual. Still, I could imagine how these concepts would apply if I were onsite as a BA.

By Mihai Sorin NICOARA on 2/4/2024

The course has helped me shed light on a lot of concepts I interact with daily, regardless of the environment. It is of course strongly business oriented, however the concepts are so well explained that it is easy to find day to day examples where these are applicable. It provides a framework for looking at problems and coming up with solutions, as well as illustrating effective ways to follow through on implementing those solutions. It also brings up the impact of communication and provides ways to improve communication in order to ensure achieving goals.

By Sandy Mora on 2/1/2024

It was a great course, he gave the excellent tips to craft a great Business cases and he focused in the main part of it, the cost-benefit analysis. I think that he could give more tips to elaborate a good definition problem, use the decision table and more examples. Thank for you experience shared

By Daniel Rodríguez Florián on 3/14/2023

I think this course is very helpful but I missed the part where I can identify the Problem when being an IT BA and you gotta meet with an external Client/Company to understand the issue and then come up with a solution. And also I'm new for Business Analysis so I haven't created a Business Case in my life, so some exercises to create them would be great.

By Ruth Gould on 2/27/2023

I learnt some really helpful new techniques to use at work for brainstorming and evaluating project ideas and persuading stakeholders of the benefits. I liked that the quizzes, though short, were quite challenging. The one assignment in the middle also required some thought to complete which helped me to absorb the strategies covered previously. The lectures were clear and easy to follow with a bit of humour thrown which I enjoyed. The downloadable resources are also excellent for practical use later.

By Palendren Pillay on 1/21/2023

This is the 3rd course i have taken and completed from this trainer. Very good blend of theoretical knowledge and practical application. His courses are a must if you want to work in any role that encompasses a BA element. Will change to 5 stars when my question is answered(not sure how active replies are here).

By Richard Calvert on 7/14/2022

Overall very good. I think the 'knowing your audience' section is potentially very important and a bit waffly. I made a note "not to undersell the intangible benefits" to the CFO. You could say 'sell the intangible benefits' after focusing on cost-benefit analysis with them. COOs are more focused on 'run-time' (like .NET run-time?) and 'operational effectiveness' (not explained) than strategy. "But are maniacal about strategy, so highlight how your project will contribute to the strategy of the organization." So they are mostly interested in strategy... that puzzles me - are they primarily interested in strategy or not? CIO's have a focus on technology, but you should also talk to them about strategy, not technology. I'll take the advice because I don't know any better but wondering if the CIO will steer towards a technology conversation at all.

By Anonymized User on 4/20/2022

This course gave me so many insights on not just on how to write/present a business case, but the same techniques can be used in multiple scenarios.

By Mark Hitti on 4/3/2020

A very straight forward course, which definitely deals with all aspects of a business analyst role and beyond. The true value(s) of this course is that it presents very well the tools to develop a business case while also shows that the success of a business case lies in the use of soft skills rather than only the intellectual ones.

By Petar Vrecic on 2/8/2018

I enjoyed this course. I only knew a bit about business cases before, but now I feel clued up. The good thing about this course is that there are quite a few examples and a bunch of templates for your own use. A large point illustrated in the course is that a business case is done to get a project funded, and the course provides a lot of small tips to help you do that.

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Overall Score : 88 / 100