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Content is King: Writing Killer Content for Web & Marketing (Udemy.com)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing.

Created by: Steve McDonald

Last updated October 2021

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What you will learn

  • How to Write Content for a Kindle eBook
  • How to Write Content for a Website
  • How to Write Content for a Blog
  • Quickly and Easily Brainstorm Tons of Great Writing Topics
  • Use Powerful Keyword Research Tools to Discover Even More Topics
  • Discover 3 Additional Ways to Find Writing Topics
  • Create Content that is Valuable, Has a Strong Voice and Flows Smoothly
  • Edit Your Content to Make it Sparkle

How it compares

Against the other 173 rated Udemy courses in Marketing on CourseDuck:

  • Rating4.1 out of 5higher than 7% of them
  • Reviews1,421#29 of 174 by number of reviews
  • Length3 hoursshorter than 55% of them
  • Last updatedOctober 2021earlier than 80% of them

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Course Description

  Welcome to Content is King – Writing Killer Content for the Web and Marketing. 

  Just like the title says, this course is going to teach you how to write killer content for the web so you can: 

  • Win an audience

  • Attract more traffic

  • Make more money with your writing

  My name is Steve McDonald and I make my living from online content. My claim to fame is that I have published over 115 Kindle and print books on a wide variety of topics. If there is anything I know, it is that Content is King. 

  In this course you're going to learn: 

  1. Where to Find Killer Content Ideas
     

  2. How to Develop Those Ideas so you can create even more related content

  3. How to Understand Your Audience so you’re writing to them specifically

  4. Three Ways to Make Your Content Absolutely Killer

  5. How to Edit Your Content to make it even better

  In addition to learning how to create Killer Content we’ll look at how to use keywords, headings, titles and descriptions to help your content attract and keep readers, and to be found in search results. 

  This course is for: 

  • Website developers

  • Content marketers

  • Self-published writers

  • Freelance writers

  • Anyone who wants to attract readers or make money using words.

  Whether you are creating eBooks, websites or blogs, or writing freelance articles, Content is King will lay the foundation for attracting traffic and keeping that traffic coming back. 

  Are you ready to take your content writing to the next level? 

  Click on the Take the Course button and let me show you how. 

  Or check out one of the FREE Preview lectures to learn some valuable writing strategies you can put to use right now. 

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Instructor Details

Steve McDonald

Learning is easier with the right tools and instruction. In every one of my courses I take you step-by-step through the tools and knowledge you need to accomplish your goals. 

My talent is taking complex subjects (like Excel, Access and Photoshop) and making them simple to learn. I wasn't always good at technology. There was a time when I didn't even know how to correctly turn a computer on and off. But over the past 20 years I've dedicated myself to mastering technology. Now I'm proud to call myself a self-taught tech geek. 

I'm a geek who still speaks the language of normal human beings. I don't use a lot of jargon and fancy words that the average person doesn't understand.

I understand how frustrating it can be when the instructor goes too fast or leaves out critical steps in the learning process. That's why I make sure to clearly demonstrate each step for you visually, so you can follow along starting from the very beginning and going along until you've reached mastery.

I am here to guide you on your way to success. You can contact me at any step of the way for assistance. Let me know when you're struggling with a concept and I'll get right back to you to keep you moving in the right direction.

I'm always happy to help.  I believe in you, and I'm here to support you in your learning process.

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Reviews

4.1

1,421 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Mixte Communications on 12/22/2025

Easily could be condensed to an hour or less. While a great overview for a beginner, I rarely felt that lectures that provided examples justified, say, 20-30 minutes

By Bruno Cachinho on 4/22/2020

Por enquanto sim. Ele só precisa se preocupar a dar referência dos conceitos que são desconhecidos por quem não tem experiência. Eu tenho, por acaso apenas.

By Lorna Rossi on 1/11/2019

Very useful course with lots of tips that can easily be applied to my work. Well laid out and organised course with a likable tutor who explains things well. To the point and easy to follow. I would recommend this course to beginners and as a refresher course. Thanks Udemy. I will be back!

By Mangesh Sawant on 8/3/2018

It is an excellent course for a novice as well as for those who are already into writing contents for websites or blogs. It is an in-depth and comprehensive course. Teaching is excellent. Explanations with examples are stand-out. Tips to write homepage, about us and products or services page is beneficial for readers/students. Thank you, Mr. Steve McDonald!

By Manali Jain on 3/23/2018

Hi Steve, You were simply great as I was!! Yes. It was really good to know and understand the concepts in a right way to use which is usually not. Specifically, on voice and tone as I always mixed it up in my thoughts. I just want to know do the tone has to be according to situation or we should still be in a neutral tone irrespective of the scenario. Regards Manali

By Imad Ur Rahim on 8/29/2017

This course is very comprehensive, short and sweet. Once you listen to a 5 minute video - the amount of notes you need to take down - runs down to pages and pages. There is such value in every sentence Steve McDonald speaks, that you can't help but pause the video a million times for every 5 minute video. Its amazing - I can see the results in my copywriting. Clients are more impressed with my writeups than before.

By Rachel Stroud on 10/14/2016

Great overview of topic - found the SEO/keyword advice very useful. The writing and editing tips were really basic though - I would like to have either seen more advanced content there, or something more useful instead, like tips on how to measure the results your content is getting, and optimise it based on your findings. Visual design of course is also a bit odd - a small video panel showing the tutor embedded in the bottom left corner of a full screen illustration that stays the same over almost the whole course. I found this a bit off-putting, would have found full screen video more engaging. In terms of learning, more worksheet exercises would be great. There is only one pdf resource and it's just a transcript of one section of the video lecture, so doesn't add much.

By Josh Vaughn on 3/24/2016

This is course is a great overview of the essential qualities of great web content and how to write it well. He has a lot of great, actionable techniques to offer as well as pitfalls to avoid along the way. I took extensive notes and refer to them often when looking to tighten up my content writing game. Highly recommended course.

By Charlton Alexander on 3/4/2016

Great intro. I am new to content marketing though I've built websites for some time. Listening to the intro gave me confidence that I was going in the right direction. By midway, I knew this was a great way to get a lot of guidance in a short time. Now that I have completed the course, I will spend sometime immediately putting this course into action!! Thanks.

By Alex Green on 2/8/2016

Course information is pretty generic. Well laid out and presented so it gets an extra star but as previously stated there's nothing on this course I haven't heard before on YouTube or read in blogs.

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Quality Score

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Overall Score : 82 / 100