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Customer Success | How to Actively Engage Your Customers (Udemy.com)

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4.4
( 246 Reviews )

Created by: Chuck Wall

Produced in 2017

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What you will learn

  • The objective of this course is to help students learn new ways to more effectively engage their customers.
  • You will be introduced to The Customer Engagement Value Chain, the 7 walls separating companies and customers, customer insight, personas, propositions, and customer journey mapping.
  • Upon course completion, you will have greater knowledge and specific tools to help you improve your companys customer engagement.

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Overall Score : 88 / 100

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Course Description

Customer engagement is much more than having a call center or handling a complaint. Its about understanding peopleat a deeper, emotional level. You must learn to walk in their shoes to help them overcome the pain points they face in their everyday lives. Smart companies realize that in todays social era, customer engagement requires emotional connection.

In this courseyou will learn how:

The Customer Engagement Value Chain drives profitable business growth

About the Seven Walls that separate you from your customers

Three simple words will change how you think about and act towards customers

Award winning singer songwriter Paul Simon learned how to listen like never before

The worlds largest consumer products company started listening to their customers in an entirely new way

The Cleveland Clinic used empathy to revolutionize health care

Westin Hotels succeeded in a creating new segment through targeted engagement

Mercedes-Benzs leapt to the top of the automotive pack in customer satisfaction

Every student who successfully completes this course will be equipped with new knowledge about your customers that can transform your company and your career.

Who this course is for:
If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of todays changing and more demanding customer.
Read More product length iconTime: 1.5h

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Instructor Details

Chuck Wall

Chuck Wall is Founder of MarketPower Group, a business growth and research firm headquartered in San Antonio, Texas. He advises leading companies about how to succeed through winning strategy,customer insight, modern marketing, better branding, and authentic storytelling.
Chuck is an expert in understanding the unmet needs of customers. He's interviewed over 100,000 consumers for his clients. He has written two books based on his work:Customer CEO: How to Profit from the Power of Your CustomersandStop, Look and Listen(Routledge). Customer CEO was selected as one of the top business books of 2014 by an international panel of business judges.
As a longtime entrepreneur, Chuck has founded seven companies across multiple industries. He contributes to leading publications likeForbesandFast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.
Chuck's business courses have been taken by thousands of students in seventy countries with Udemy. He is passionate about helping his students know more. His teaching style is relaxed andconversational. He encourages students to ask tough questions andprovide candidfeedback.

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Reviews

4.4

246 total reviews

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By Myra Baxter on 11/22/2020

I found some of the information helpful but feel it is more geared to business than my work in a hospital, helping families with ill children. I am much more focused on the emotional and psychological well being of families. I realize the hospital may compete but feel we have very good medical staff and I want to ensure all professionals are working together to help our families.

By Mateus Espindola de Castro on 11/15/2020

companies are most looking internally and forget to see the market, the customer and their feedbacks. or companies actualy neve talk to their customers

By Juan Garcia on 11/15/2020

first time, solid material.

By Norma Gonzalez on 11/15/2020

Thank you for your time and great tips!!

By Kyle Baron on 11/15/2020

Very helpful and insightful.

By Ibukunoluwa Ogunyemi on 11/8/2020

Great lecture. Very insightful

By Pranjali Shriram Dethe on 10/26/2020

good

By Diana Montano on 10/19/2020

Will be of help while working with public

By Lisa Tyler on 10/12/2020

Great class

By Yolanda Magana on 10/12/2020

The course is informative. However, it is more business oriented (not geared towards my line of work), although I am learning soemthing.

By Bhatt, Pooja 722033 on 9/21/2020

It was good learning

By Eusebia Cain on 9/18/2020

pretty good assignment

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Customer Success | How to Actively Engage Your Customers
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  • Video Duration: icon 1.5h
  • Price: 11.99 Track Price 11.99 Track Price
  • Provider: icon Udemy
  • Year: icon 2017
  • Language: icon English
  • Certificate: icon Yes
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