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LifestyleCustomer Success | How to Actively Engage Your Customers (Udemy.com)
Deliver an Exceptional Experience
Created by: Chuck Wall
Last updated September 2024
What you will learn
- The objective of this course is to help students learn new ways to more effectively engage their customers.
- You will be introduced to The Customer Engagement Value Chain, the 7 walls separating companies and customers, customer insight, personas, propositions, and customer journey mapping.
- Upon course completion, you will have greater knowledge and specific tools to help you improve your company’s customer engagement.
How it compares
Against the other 51 rated Udemy courses in Customer Service on CourseDuck:
- Rating4.5 out of 5higher than 31% of them
- Reviews6,619#14 of 52 by number of reviews
- Length1.4 hoursshorter than 58% of them
- Last updatedSeptember 2024more recently than 50% of them
Course Description
Customer engagement is much more than having a call center or handling a complaint. It’s about understanding people at a deeper, emotional level. You must learn to walk in their shoes to help them overcome the pain points they face in their everyday lives. Smart companies realize that in today’s social era, customer engagement requires emotional connection.
In this course you will learn how:
· The Customer Engagement Value Chain drives profitable business growth
• About the Seven Walls that separate you from your customers
• Three simple words will change how you think about and act towards customers
• Award winning singer songwriter Paul Simon learned how to listen like never before
• The world’s largest consumer products company started listening to their customers in an entirely new way
• The Cleveland Clinic used empathy to revolutionize health care
• Westin Hotels succeeded in a creating new segment through targeted engagement
• Mercedes-Benz’s leapt to the top of the automotive pack in customer satisfaction
Every student who successfully completes this course will be equipped with new knowledge about your customers that can transform your company and your career.
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Instructor Details
- 4.5 Rating
6,619 Reviews
Chuck Wall
Chuck Wall is Founder of MarketPower Group, a business growth and research firm headquartered in San Antonio, Texas. He advises leading companies about how to succeed through winning strategy, customer insight, modern marketing, better branding, and authentic storytelling.
Chuck is an expert in understanding the unmet needs of customers. He's interviewed over 100,000 consumers for his clients. He has written two books based on his work: Customer CEO: How to Profit from the Power of Your Customers and Stop, Look and Listen (Routledge). Customer CEO was selected as one of the top business books of 2014 by an international panel of business judges.
As a longtime entrepreneur, Chuck has founded seven companies across multiple industries. He contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.
Chuck's business courses have been taken by thousands of students in seventy countries with Udemy. He is passionate about helping his students know more. His teaching style is relaxed and conversational. He encourages students to ask tough questions and provide candid feedback.
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Reviews
By Laura Sánchez on 5/1/2025
The information is clear and understandable. It gives important insights and recommendations to build effective relationships with our clients, leading to their engagement and satisfaction.
By Yolanda Vaughn on 1/6/2023
Clear explanation of what customer engagement and provided clear examples of how to conduct meaningful customer engagement. However, collecting customer feedback for the sake of collecting information isn't helpful. Using the information received to update old products/services or create new useful products/services for your customer is the purpose of utilizing customer feedback loops.
By Brittiny Baylor on 12/11/2022
I was really taken back by the point made about actively listening because that is a area of focus for me. The was some really great points made here that changed my way of viewing my customer needs.
By Elizabeth Mutahi on 5/15/2022
On a personal level, I have learnt a lot about Customer Engagement and this will help me encourage the company I work for and in my future business to be Customer First oriented, ensure that we break the chains between us and our customers, be empathetic,as well as Stop, Look and Listen for better results. Thank you.
By Carlos Alberto Garcia on 12/8/2020
Very good course. I felt like the resources do not match all the contect. Would love to have an example of how Section 8 was done by someone with more experience and a detail fo the analiyze that was doen or could be done for each section.
By Myra Baxter on 11/18/2020
I found some of the information helpful but feel it is more geared to business than my work in a hospital, helping families with ill children. I am much more focused on the emotional and psychological well being of families. I realize the hospital may compete but feel we have very good medical staff and I want to ensure all professionals are working together to help our families.
By Mateus Espindola de Castro on 11/15/2020
companies are most looking internally and forget to see the market, the customer and their feedbacks. or companies actualy neve talk to their customers
By Juan Garcia on 11/15/2020
first time, solid material.
By Norma Gonzalez on 11/15/2020
Thank you for your time and great tips!!
By Kyle Baron on 11/15/2020
Very helpful and insightful.
By Ibukunoluwa Ogunyemi on 11/8/2020
Great lecture. Very insightful
By Pranjali Shriram Dethe on 10/26/2020
good
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100
- Video Duration:
1.4h - Price: $18.99
- Provider: Udemy
- Updated:
September 2024 - Level:
All Levels - Language:
English - Certificate:
Yes
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