Customer Success | How to Understand Your Customers (Udemy.com)

Turn Listening into Fantastic Results

( 287 Reviews )

Created by: Chuck Wall

Produced in 2017

What you will learn

The objective of this course is to equip you with the knowledge to better understand your customers. Upon course completion, you will have a deeper knowledge to help move your organization and career path forward.

Quality Score

Content Quality

Video Quality

Qualified Instructor

Course Pace

Course Depth & Coverage

Overall Score : 88 / 100

Course Description

If you want to deliver the fantasticresults your company needs in today's crazymarketplace, its time to start listening to your customers like never before.

Listening is the where you start; it's thebeginning of deeperunderstanding. Understanding your customersprovides you with clearinsight. And this clearinsight will help you solve the realproblems they need to solve. But, its not always easy to understand today'scustomers because they can be hard to figure out.

So youve got to go deeper and become an Insight Miner. This course will show you how to begin.

In this course, you are going tolearn some critical pieces to the customer puzzle:

The three little words that will change your relationships withcustomers foreverWhy you must grasp The Four Spinning Plates of businessHow to close the growing "experience gap" between your company and your customersHow the Customer Engagement Pyramid is anessential building block to successWhat customer insight really is and isn'tHow "Big Data" is different than "Big Insight"How to create winning propositions the will turn reluctant prospects into loyal customers

Plus,you''' get fourcase studies about companies that have made Customer Understandinga big part of their success (plus, one that wasn't listeningand paid a steep price):

NetflixSherwin WilliamsAndre RieuChateauform

You've got to understand your customers now more than ever because someone, somewhere is already listening to them to try to steal them away. There's no time to waste soget started today.
Who this course is for:
If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of todays changing and more demanding customer.

Time: 1 hour on-demand videoh

Instructor Details

Chuck Wall

4.4 Rating
287 Reviews

Chuck Wall is Founder of MarketPower Group, a business growth and research firm headquartered in San Antonio, Texas. He advises leading companies about how to succeed through winning strategy,customer insight, modern marketing, better branding, and authentic storytelling.
Chuck is an expert in understanding the unmet needs of customers. He's interviewed over 100,000 consumers for his clients. He has written two books based on his work:Customer CEO: How to Profit from the Power of Your CustomersandStop, Look and Listen(Routledge). Customer CEO was selected as one of the top business books of 2014 by an international panel of business judges.
As a longtime entrepreneur, Chuck has founded seven companies across multiple industries. He contributes to leading publications likeForbesandFast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.
Chuck's business courses have been taken by thousands of students in seventy countries with Udemy. He is passionate about helping his students know more. His teaching style is relaxed andconversational. He encourages students to ask tough questions andprovide candidfeedback.