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LifestyleCustomer Success | How to Understand Your Customers (Udemy.com)
Turn Listening into Fantastic Results
Created by: Chuck Wall
Last updated April 2018
Our take
Based on the ratings of 20,275 students, a sample of their written reviews and the syllabus, as the course stood in April 2018. No course pays to be reviewed.
This is a short course from Chuck Wall, founder of MarketPower Group, a business growth and research firm in San Antonio. It runs 48 minutes over 13 lectures in three sections: listening, insight, and turning insight into action. The syllabus covers ideas like the Customer Engagement Pyramid, the experience gap, and the difference between big data and big insight. It is aimed at anyone who works with customers, from service managers to marketers, and it asks for no prior knowledge or software.
Reviewers like the examples most. The syllabus names Netflix, Sherwin Williams, Andre Rieu and Chateauform, and students say they found the real-world examples and case studies insightful. One reviewer calls the course concise, well explained and well timed. About 88 percent of the 20,275 ratings are four or five stars. The complaints are mild but real. One three-star reviewer says the problem is described but no real applicable solution methods are given, and there are no quizzes or exercises. It was last updated in 2018, so the stories are not fresh.
It is a short sit, and 38,775 students have already taken it. The praise is for ideas and examples, while the one critical review wants methods it did not get. Take it as a quick way to rethink how your team approaches customers, then look elsewhere for hands-on tools and practice.
Pros
- Four named case studies, including Netflix and Sherwin Williams, make the ideas concrete
- Short enough to finish in one sitting: 48 minutes across 13 lectures
- About 88 percent of 20,275 ratings are four or five stars
- One reviewer calls it concise, well explained and straight to the point
Cons
- Last updated in 2018, so the material is several years old
- One reviewer says the problem is described but no real applicable solution methods are given
- No quizzes or exercises to practice with, so it stays high level
it was concise, straight to the point, with great real-world examples, very good reasoning to the various aspects it deals with, very well explained, also very well timed (not overly long, just right).
Beginner fits. There are no prerequisites, and the audience is anyone in service, sales or marketing who deals with customers.
What you will learn
- The objective of this course is to equip you with the knowledge to better understand your customers. Upon course completion, you will have a deeper knowledge to help move your organization – and career path – forward.
Course content
3 sections · 13 lectures · 49 min of video
- 1Listening is the Beginning of Understanding 4 free previews6 lectures · 18 min
- 2Understanding Comes Through Insight5 lectures · 23 min
- 3Turning Insight into Action2 lectures · 9 min
Who it is for
The instructor says it suits
- If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy, this course is for you. It will help you have a deeper understanding of today’s changing and more demanding customer.
What you need before you start
- There are no special requirements for any additional software or other materials for this course.
How it compares
Against the other 51 rated Udemy courses in Customer Service on CourseDuck:
- Rating4.5 out of 5higher than 31% of them
- Reviews20,275#4 of 52 by number of reviews
- Length0.8 hoursshorter than 78% of them
- Last updatedApril 2018earlier than 94% of them
Course Description
If you want to deliver the fantastic results your company needs in today's crazy marketplace, it’s time to start listening to your customers like never before.
Listening is the where you start; it's the beginning of deeper understanding. Understanding your customers provides you with clear insight. And this clear insight will help you solve the real problems they need to solve. But, it’s not always easy to understand today's customers because they can be hard to figure out.
So you’ve got to go deeper and become an “Insight Miner.” This course will show you how to begin.
In this course, you are going to learn some critical pieces to the customer puzzle:
- The three little words that will change your relationships with customers forever
- Why you must grasp The Four Spinning Plates of business
- How to close the growing "experience gap" between your company and your customers
- How the Customer Engagement Pyramid is an essential building block to success
- What customer insight really is and isn't
- How "Big Data" is different than "Big Insight"
- How to create winning propositions the will turn reluctant prospects into loyal customers
Plus, you''' get four case studies about companies that have made Customer Understanding a big part of their success (plus, one that wasn't listening and paid a steep price):
- Netflix
- Sherwin Williams
- Andre Rieu
- Chateauform
You've got to understand your customers now more than ever because someone, somewhere is already listening to them to try to steal them away. There's no time to waste so get started today.
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Instructor Details
- 4.5 Rating
20,275 Reviews
Chuck Wall
Chuck Wall is Founder of MarketPower Group, a business growth and research firm headquartered in San Antonio, Texas. He advises leading companies about how to succeed through winning strategy, customer insight, modern marketing, better branding, and authentic storytelling.
Chuck is an expert in understanding the unmet needs of customers. He's interviewed over 100,000 consumers for his clients. He has written two books based on his work: Customer CEO: How to Profit from the Power of Your Customers and Stop, Look and Listen (Routledge). Customer CEO was selected as one of the top business books of 2014 by an international panel of business judges.
As a longtime entrepreneur, Chuck has founded seven companies across multiple industries. He contributes to leading publications like Forbes and Fast Company. He regularly speaks and leads seminars for business groups, trade associations, and corporations.
Chuck's business courses have been taken by thousands of students in seventy countries with Udemy. He is passionate about helping his students know more. His teaching style is relaxed and conversational. He encourages students to ask tough questions and provide candid feedback.
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Reviews
By Saravanan T N on 8/20/2026
kkkkkkkkkkkkkkkkk
By Kanagaluru Chakri on 8/13/2026
A well-structured course with insightful information and take aways.
By Christopher Schlenk on 7/13/2026
Problem was described but no real applicable solution methods provided
By Hassam Naveed on 5/6/2026
a detailed view on customer insights very well explained
By mbiganyi Mfanyana on 4/29/2026
Customer service is very essential for every business to excel
By Paige Hagemann on 4/12/2026
Yes! I have to work hard to understand what my customers are asking.
By Bob Barron on 2/27/2026
The course was a good match. My role is Customer Service Manager
By Adam Barr on 2/16/2026
I found the examples provided of real life company and executive experiences to be insightful.
By Michael Mbelechi on 2/12/2026
well very insightful, there is only one boss the customer . I have learnt that I should not delegate talking to customers as this is my responsibility
By Tracy Gaschler on 11/10/2025
I enjoyed the case studies, how they applied to understanding your customer.
By Lisa Tyler on 10/24/2020
Great class but we deal with former criminals.
By Martin Escobedo on 10/20/2020
Great Training
Quality Score
No CourseDuck member has rated this course yet. Taken it? Give each part a thumbs up or down.
Overall Score : 90 / 100
- Video Duration:
48 mins - Price: $15.99
- Provider: Udemy
- Updated:
April 2018 - Level:
Beginner - Language:
English - Certificate:
Yes - Lectures:13 in 3 sections
- Students:38,800
- Subtitles:12 languages
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