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Google Analytics for Beginners - Master Google Analytics (Udemy.com)

Learn Google Analytics - Become an Expert in Web & Marketing Analytics in this Best-Selling Google Analytics Course!

4.5
18,957 reviews

Created by: Daragh Walsh

Last updated October 2021

Our take

Based on the ratings of 18,957 students, a sample of their written reviews and the syllabus, as the course stood in October 2021. No course pays to be reviewed.

A short, 2.5 hour walk through Google Analytics, made for small business owners and marketers who feel lost in the data. Daragh Walsh sets up an account, installs tracking code, loads demo data from a real store, then works through the audience, acquisition and behaviour reports before moving on to goals, campaign tagging, filters and alerts. It is 31 lectures across five sections, with no quizzes or exercises. The catch is that it was last updated in October 2021 and teaches the old Universal Analytics interface, not GA4.

Reviewers like the teaching. Walsh is described as clear and engaging, and the scenario approach means each lecture answers a real question, like which pages are popular or which campaign brings in visitors. The 4.5 rating from nearly 19,000 reviews reflects that. But recent reviews are blunt about the age problem. Several say their Google Analytics account looks nothing like the videos, that functions have been renamed or moved, and that the resource links are dead. One student called it clear but said it should be taken down because it covers UA, not GA4.

So this is a course about how analytics thinking works more than a guide to today's product. If you want the concepts, goals, segments, campaign tagging, why filters matter, it still delivers them quickly. If you need to open GA4 tomorrow and follow along, a GA4-specific course sits right beside it and will save a lot of frustration. Recommended only with that caveat.

Best forSmall business owners who want the concepts behind goals, segments and campaign tagging in an afternoon.
Skip it ifYou need a click-by-click guide to the current GA4 interface, or you already run Google Analytics day to day.

Pros

  • Short and practical: 31 lectures in about 2.5 hours, each tied to a real question about a website
  • Loads demo data from a real online store early on, so there is something to analyse straight away
  • Reviewers call the explanations clear and engaging, and 4.5 stars across nearly 19,000 reviews backs that up
  • Covers setup chores beginners miss: filtering internal traffic, removing spam, custom alerts

Cons

  • Last updated October 2021 and teaches Universal Analytics, so menus and names no longer match GA4
  • Recent reviewers report dead resource links and a certificate that would not generate
  • No quizzes or exercises, and the marketing strategy behind each report gets thin treatment
It's good content but the real demo for google analytics is updated and the content provided does not match the update
Curtis Robbins, a student

Genuinely beginner-friendly, nothing needed beyond a browser; experienced Google Analytics users will find it mostly revision.

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What you will learn

  • Set up Google Analytics in minutes and see how a website is performing
  • Set up goals in Google Analytics to see a website's conversion rate
  • Find out what pages of a website are the most popular
  • Find out the age, gender and location of a website's visitors
  • Find out which marketing activities are bringing in the most website visitors
  • Go beyond the standard reports and learn advanced tips and tricks

Course content

5 sections · 31 lectures · 2.5 hours of video 5 articles

  1. 1Introduction 2 free previews4 lectures · 17 min
  2. 2How to Set Up Google Analytics Like a Pro 1 free preview7 lectures · 29 min
  3. 3How to Analyse Reports & Increase Traffic and Sales7 lectures · 33 min
  4. 4More Google Analytics Tips & Tricks 1 free preview11 lectures · 1.1 hours
  5. 5Conclusion2 lectures · 1 min

Who it is for

The instructor says it suits

  • This course is designed for anyone who wants to make data driven decisions to grow their business but is struggling to do so because they feel overwhelmed by the technicalities and data.
  • Small business owners, entrepreneurs and anyone looking get hired into an analytics role will benefit hugely from the step by step process outlined in this course
  • Not intended for advanced Google Analytics users as much of the content may be revision.

What you need before you start

  • No experience required. If you can use a web browser, you are good to go!

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.5 out of 5higher than 68% of them
  • Reviews18,957#1 of 94 by number of reviews
  • Length2.5 hoursshorter than 51% of them
  • Last updatedOctober 2021earlier than 66% of them

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Quality Score

Content Quality
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Video Quality
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Qualified Instructor
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Overall Score : 90 / 100

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Course Description

Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today!

Check out These Top Rated Reviews

  • "This course gave me the information our company has needed for ages. No more big bucks to outsource this." - Sue Freyvogel

  • "Amazing and usable content! ..Chock full of insights and helpful ideas. I learned so much." - Jolie Hasson

  • "Laser-focused exactly on the essentials I needed to hit the ground running with Google Analytics, highly recommended." - Adolfo Foronda

Go from Beginner to Advanced
By the end of this Google Analytics course, you will be using Google analytics as a powerful tool to monitor the health of your business and identify growth opportunities.

You'll go from beginner to advanced and your instructor will take you through each step on screen:

  • Create a Google Analytics Account

  • Install Tracking Code

  • Load Demo Data from a Real Online Store

  • Add Filters to Remove Internal Traffic

  • Analyze Real-Time Reports

  • Analyze Audience Reports

  • Analyze Acquisition Reports

  • Analyze Behaviour Reports

  • Deep Dive Into Data with Dimensions & Segments

  • Track Marketing Campaigns with Campaign Tagging

  • Add Colleagues to Google Analytics

  • Configure Goal Tracking

  • Remove Spam Traffic

  • Set Up Custom Alerts

  • Master new features like Analytics Intelligence

This Course Also Comes With...

  • Lifetime Access to All Future Updates

  • Fast & Friendly Support in the Q&A section

  • Udemy Certificate of Completion Ready for Download

  • A 30-Day "No Questions Asked" Money Back Guarantee!

This Offer Won't Last Forever

Enroll today to claim your limited-time discount and learn how to grow your business and career with Google Analytics!
Read More All Levels All Levels product length iconTime: 2.5h

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Instructor Details

Daragh Walsh

1 million can't be wrong.

That’s how many students have taken my courses, leaving more than 200,000 top-rated reviews.

I've been teaching online for the past few years and love connecting with people all around the world!

Click below to try any course risk-free for 30 days with my money-back guarantee.

I'll see you inside!

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Reviews

4.5

18,957 ratings on Udemy

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Write a review

By Karim El-Deek on 7/1/2026

it was a very good match, especially understanding the linking between ga and ga4

By Ashton Selig on 5/15/2026

I think if you had knowledge of or worked with Google Analytics before this would be a good course, but I found explanations or connections between topic points to marketing strategies lacking in some areas. In addition, my Google Analytics account looks very different so it took me longer to find items then was indicated or seen in the course videos.

By Fairley Lloyd on 4/2/2026

Would like to see an updated course that includes GA4 since it came out 5-6 years ago

By Stephanie Saballus on 4/2/2026

Well, this course must be old, because the all the Resource links to websites do not go anywhere.

By Ajai Vijayagopalan on 1/19/2026

Nice session. Explained the concepts very well.

By Amarnath Kotha on 1/6/2026

The course is thoughtfully designed, highly engaging, and offers comprehensive knowledge on every topic.

By Des Lynch on 1/4/2026

very relvant -good understanding of how a working site is used

By Snehal Joshi on 1/3/2026

Good course, helped increase knowledge on Google Analytics

By Prateek Srivastava on 11/17/2025

Perfect course for digital marketing enthusiasts.

By Nerissa Ajin Marasigan on 11/11/2025

Offered meaningful and valuable learning experience.

Showing all 10 reviews on CourseDuck

Read all 18,957 reviews on Udemy

Google Analytics for Beginners - Master Google Analytics
Visit course on Udemy Write a review
  • Video Duration: icon 2.5h
  • Price: $84.99
  • Provider: icon Udemy
  • Updated: icon October 2021
  • Level: All Levels All Levels
  • Language: icon English
  • Certificate: icon Yes
  • Lectures:31 in 5 sections
  • Students:66,000
  • Subtitles:10 languages
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