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Google Tag Manager Pro (Udemy.com)

Get all of your conversion tracking setup and know exactly what your visitors are doing to increase leads and sales.

Created by: Ryan Whiteside

Last updated December 2020

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What you will learn

  • Google Tag Manager
  • Conversion Tracking

How it compares

Against the other 93 rated Udemy courses in Google Analytics on CourseDuck:

  • Rating4.5 out of 5higher than 68% of them
  • Reviews115#58 of 94 by number of reviews
  • Length3.1 hourslonger than 57% of them
  • Last updatedDecember 2020earlier than 72% of them

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Course Description

In the course, you’ll learn how to install all of your marketing codes and pixels. Setup conversion tracking across popular platforms like Google Ads, Facebook Ads, Microsoft Ads and Google Analytics. And also how to track user engagement, like how long someone watches a video, or what parts of a page they find most or least interesting.

Google Tag Manager is one of the most untapped skillsets in digital marketing. Every business needs it, and very few people know how to do it! You're making a wise decision to learn this. You'll be able to launch marketing campaigns more quickly, and with way less stress!

And as a special bonus, I’m also including a Sandbox website where you can get firsthand practice with all the concepts that you’re learning on an actual site.

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Instructor Details

Ryan Whiteside

Ryan Whiteside is an online entrepreneur and digital marketer. Having worked at one of the largest digital marketing agencies in the United States, he's helped several multi-million dollar brands grow their businesses through PPC, SEO and paid social advertising. He's also consulted and taught countless individuals wanting to grow their online businesses.

In his free time, he's written several mystery/thriller books. One of his novels, Spending Spree, was the #1 Overall Free on Amazon, with over 36,000 downloads in one day! And he continues to crank out novels at a blistering pace.

Teaching is what Ryan considers his greatest passion. In all of his courses, he's very active in the discussion boards answering every single question that comes in.

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Reviews

4.5

115 ratings on Udemy

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By Victor Garstukov on 12/8/2025

It's a very useful course for beginners

By Maria Florencia Baulos de Steffan on 12/5/2025

The course is very interesting and the professor is very clear in his explanations. I think the best part is that he helps you reason through the procedures, and that's the most useful aspect of the course and what gives it value.

By Rodger Wiant on 7/30/2023

Learning a whopping ton. Thank you! Thank You!

By Levente Balogh on 7/8/2023

UA is outdated, and when setting up tags in tag manager, different approach is needed as a result of GA4 taking it`s place. Generally, the course was interesting, but I am missing more debt conversion tracking solutions for both paid search, and paid social.

By Pedro Augusto Alves Prazeres Dos Santos on 12/17/2022

First course i do and i am able to really understand the GTM.

By Lucia Carpineti on 2/20/2022

Muy claro. Estoy aprendiendo muchísimo, voy a crecer exponencialmente en las mediciones de los sitios que manejo. gracias!

By Darrell "JD" Simpkins on 2/12/2022

THIS! Tracking conversions and optimizing for them is my primary job in my position. This is the third course I've purchased on GTM and by far the best! I just like seeing different ways professionals are implementing some strategies and while the other courses were pretty good, this one is the best. You get real world examples and detailed explanations on what is going on. I'd highly recommend this course to anyone looking to learn about GTM!

By Evans Morkli on 9/4/2021

Explanations of what Tags and Triggers are not very well forthcoming. But we will see how the rest of the course will go. There also a lot distractive animations that do not add so much to the content of the course

By Stratos Gkatzios on 1/22/2021

Damn, you are good! Providing so much value and make the lesson very entertaining!!

By SIDRA TABASSUM on 12/29/2020

Amazing course and goes into a great amount of detail (basic to advance) with ways you can use GTM. You can practice on Sandbox along with the course. The course is easy to follow. Instructor answers your question. My only suggestion would be to include one more product in the e-commerce page. It will help to validate if the code is working properly if two products were added in the cart.. Also, the vimeo process is different from YouTube Video. Thanks

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Overall Score : 90 / 100