LinkedIn Training Course (Udemy.com)
LinkedIn Training from the B2B social media expert & best-selling author of "Social Marketing to the Business Customer."
Created by: Eric Schwartzman
Last updated February 2023
What you will learn
- How to Optimize your Profile
- Tips and Tricks for Accelerating the Growth of Your Network
- How to Hide Your Connections
- How to See Who's Been Viewing Your Profile
- How to Evaluate a Linkedin Group Before You Join It
- Group Networking Best Practices
- Generate Leads in Linkedin Answers
- Embed Profile Badges on any Website
- Embed Share Buttons on any Website
- Crowdsource Industry News
- Use Sign-In with Linkedin Buttons
- How to Use the iPhone Linkedin App
- How to Use the iPad Linkedin App
- Branded B2B Social Networks
- B2B Social Networking Strategy
- Managing B2B Social Networks
- The ROI of B2B Social Networking
- And much, much more
How it compares
Against the other 314 rated Udemy courses in Social Media Marketing on CourseDuck:
- Rating4.0 out of 5higher than 6% of them
- Reviews1,457#49 of 315 by number of reviews
- Length4.9 hourslonger than 62% of them
- Last updatedFebruary 2023earlier than 65% of them
Course Description
Learn how to use Linkedin for business, how to use Linkedin for job searches and get tips on how to use Linkedin for social recruiting in this comprehensive online social media training course packed with training videos and tutorials by the coauthor of the first book on B2B social media.
Leverage the world's largest online professional network with more than 200 million members in over 200 countries and territories, 2 million company pages and corporate hiring managers from 85 of the Fortune 100.
Instructor Details
- 4.0 Rating
1,457 Reviews
Eric Schwartzman
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• SEO
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Podcasts
• Videos
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.
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Reviews
By Lisa Coulson on 6/17/2023
I can't give this course a good rating as it's EXTREMELY out of date (2017 if not earlier I suspect with some if not most of the material) and in conflict with what it said when advertising the course where it said that it had been updated Feb 2023. In saying this; I did learn things from the course and for the price think it's worth investing in. I would happily rated it a 5 if it had been up to date as at Feb 23 as things have changed a lot over the years (some discussions even talked about stats from 2012 and earlier!) and anything you 'learn' here you would need to keep this in mind.
By Frank Lederer on 8/31/2020
The menu tabs at the top of the linkedin pages Eric clicks on during the tutorial aren't to clear. It's hard to read the text on the tabs on the video to follow along with the point and clicks. I don't know if something can be done about that Eric to make the images more clear? Your visual images on the Blogging Tutorial tabs at the top of the page seemed more clearer than this Linkedin Tutorial. You are a great instructor at explaining things! I'm enjoying your teachings.
By Valerie de la Rosa on 4/18/2020
Good but in some areas this class feels really basic on one hand, everything from setting up a LinkedIn account from signing up, to getting really in-depth in others. I imagine those looking for the more in-depth features would already have some familiarity with the platform. I skipped around some videos but still found useful information. It was a good class.
By Monica Cavell on 12/19/2018
This course gave me a basic review of LinkedIn that I was looking for. However, not the fault of the creator, this course is very outdated. I know that social media technology has changed within the last 5 years and it can be very hard to keep up. The current LinkedIn format (as of 2018) seems more confusing than the platform represented on this creator's screens. If you can find a more updated course for LinkedIn I would go with that one. But, this creator's views on B2B marketing may be worth it to you if B2B marketing is a major interest of yours.
By Tonia Rueda on 3/26/2018
I have learned many things I didn't know so I feel I have gained much more than I thought I would from this course. The fact that it's free is very beneficial to me considering that I in no way can pay for a course to give me this sort of information.
By Marcos Pagan on 11/9/2017
This lecture is very informative and I've learned a lot about LinkedIn. The one drawback is the updates to LinkedIn since this was posted have made some of this information obsolete. I haven't finished but there should probably be a revision to this lecture to encompass the new layout. Overall, the general theories and ideas presented work for the new layout just as well as the old one. The instructor is also very knowledgeable about LinkedIn and presents it in a very clear and concise manner.
By Theresa Pinto on 9/12/2017
The quality of course information and resources was excellent. Very easy to follow and learn. The information contained within was basic and most I already knew. I did learn 2 or 3 new things, so well worth the low cost of purchasing course.
By Abraham Monedero Ruiz on 2/22/2017
El curso de momento ya me ha hecho tomar unas cuantas notas para aplicarlas, lo cual significa que ya he aprendido cosas y ha sido de una manera amena. La parte final (las grabaciones de audio complementarias) no me han parecido tan amenas como el resto.
By Shirley Kufeldt on 5/19/2016
Good start - He's teaching and I'm learning even in the first instructional module. The first modules were introduction and testimonials. I agree with the testimonials he shared. Now that I've seen half of the class, I enjoy it even more. I've taken really good notes and have highlighted certain lectures for additional review. I'm learning more about LinkedIn, connections, groups and networking from this class than from other LinkedIn classes I've taken. I've completed all of the modules at this time and will begin to implement what I learned. I'm grateful that I can come back to Udemy courses for a freshup review. Thanks Udemy!
By Carl Spira on 10/27/2013
Fantastic course on LinkedIn and complemented my earlier knowledge with excellent examples. The SAP use of social as an example took away any doubt about the importance of the platform. The instructor does a great job of getting you to see the ROI(return of investment) from using LinkedIn.
Quality Score
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Overall Score : 80 / 100









