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Music Marketing and Music Promotion 101: Find Your Audience! (Udemy.com)

Learn Music Marketing + Music Promotion with Pro Level Branding + Marketing Techniques for Music Artists and Producers

Created by: Tomas George

Last updated August 2026

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What you will learn

  • How to effectively grow a brand
  • How to promote music without spamming
  • How to present yourself as an artist
  • How to get your music heard

How it compares

Against the other 270 rated Udemy courses in Music on CourseDuck:

  • Rating4.1 out of 5among the lower-rated ones
  • Reviews179#146 of 271 by number of reviews
  • Length2.1 hoursshorter than 68% of them
  • Last updatedAugust 2026more recently than 94% of them

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Course Description

Are your music promotion efforts falling flat?

Frustrated that nobody cares?

Then this is the course for you.

We show you step-by-step how to present yourself online, make valuable connections, and build a REAL following on social media.


Tomas George is a full-time music production instructor and educator.

Christopher Carvalho helps independent artists release their music.


What is this Music Marketing and Music Promotion Course all about?

In this course, you will learn from real-life case studies on how to market and promote your music online.

In this course we'll look at:  

• How to promote your music on Reddit

• How to network with industry people on LinkedIn

• How to properly format your Instagram page

• How to create a professional Electronic Press Kit (EPK)

• How to set up a Fan Club (Patreon)

• How to sell music on Bandcamp

• How to create custom T-Shirts (Merch)

• How to quickly create amazing social media posts

• Photography essentials

• Case study of a Live Music Video Editing Project

• And much more!

After you have taken this course, you will have a better understanding of how to build your brand, a loyal audience, and more confidently promote yourself and a producer or artist.


Start building your music brand today!

Go ahead and click the enroll button, and we'll see you in lesson 1!

Cheers,

Tomas and Christopher.

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Instructor Details

Tomas George

Hi, Tomas here. I'm a UK Music Producer, Composer, Audio Engineer and Video Maker.

I've been producing and writing music for over twenty years. I have an MMus Masters Degree in Music Production and a BA (Hons) Degree in Music Composition.

I really enjoy writing and producing all types of music, but I especially love teaching it online.

Since 2016, I've been creating online courses that over 400,000 students worldwide have taken.

My courses teach the skills to help you learn and improve at music and audio production.

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Reviews

4.1

179 ratings on Udemy

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By Cassandra Flansbaum on 4/14/2023

Does an amazing job of explaining everything in detail and making it extremely easy to understand without over explaining or over complicating.

By José Antonio Vidal Melzi on 2/22/2023

Good, useful, loads of things I didn’t know. And there’s also the photography basics. Very nice :)

By Ryan Holland on 10/3/2022

i've learned pretty much everything they are teaching so far. im not sure how to gain a core audience on reddit either. especially because most of my friends/supporters dont use that

By Guven Oguz on 4/23/2021

Very practical and useful tips and tricks from Tomas and Chris.. This will definitely help to establish a decent artist promotion structure with several social media and networking examples. Recommended!

By Mark Blair on 8/26/2020

This was an overall outstanding Internet / Social Media marketing course... I really enjoyed it, and I think I'll be able to apply much of what I learned. So, I'm very pleased... thank you!!!

By Preston Lambeth on 8/19/2020

I think it was cool, it was a bit high level, and I think there could have been some more content, but overall not bad at all, I am pleased with the class. thanks!

By Emma Georgiou on 6/26/2020

It’s a very practical course, with no waffle. Clear and easy to understand. Good examples to back up what they are teaching.

By Sean Botha on 6/11/2020

Thank you, this was actually very helpful. Now we need a follow up, specifically on how to navigate Spotify, getting your music on playlists and more.

By Irina Vladimirovna on 5/8/2020

I have no doubt authors of the course are quite professional at music promotion and know stuff about music industry, BUT they're absolutely bad at making educational content. 1) The video about finding key people in Twitter- who the hell doesn't know that?Was this video made for the extremely rare amount of people who doesn't know what social media is?What's next?Are they gonna show us how to use Google?2) The videos about photography- unnecessarily extended with a lot of repeats of the same information. The examples with bad light they call "cool and experimental". It's just a bad light guys, that's it. And the whole video about using cleaning brush in Photoshop, wow. 3) The section about shooting and making video- they use quite complicated and professional (in my opinion) app- Adobe Premier. Do all people know how to use that?There is not enough info about this app.4) The section about networking- poorly informational, again repeats of the same stuff and obvious cliches like "don't spam, it's annoying" and half of the first video they say "networking is valuable" but without any tips, lifehacks etc. I'm disappointed, guys and kinda want my money back.

By Mariia Moroz on 4/15/2020

omg this is so great ,and helpful ,I never heard or this ways of promotion ,so so helpful ,thank you so much !!!!

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Overall Score : 82 / 100