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Music Marketing and Music Promotion 102: Essentials (Udemy.com)

How to build a release strategy, market your music, build your audience, and design and create merch for your fans

Created by: Tomas George

Last updated August 2026

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What you will learn

  • Marketing concepts
  • Tips on building a release strategy
  • Tips on organising a release
  • What NOT to do when promoting music
  • Email marketing
  • Creating and selling merch

How it compares

Against the other 270 rated Udemy courses in Music on CourseDuck:

  • Rating4.3 out of 5higher than 9% of them
  • Reviews138#176 of 271 by number of reviews
  • Length2.5 hoursshorter than 62% of them
  • Last updatedAugust 2026more recently than 94% of them

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Course Description

Got music to release but not sure what to do?

This course was designed for you.

The videos in this course are designed specifically to help artists and producers like you, confidently release and market their music.


Tomas George is a full-time music production instructor and educator

And Christopher Carvalho runs Unlock Your Sound, helping independent music artists release their music, and build their businesses. Christopher uses these principles and strategies on a daily basis with his artist clients.


In this course, we teach you timeless marketing principles that focus on what matters most, building and cultivating a loyal fan base.

This course will cover such topics as : 

• Tips for Building a Release Strategy

• Organizing a Release in Trello

• Marketing Funnels for Music Artists

• Building an Audience and Setting up a Welcome Message in Mailchimp

• What NOT to do When Promoting your Music

• Marketing Lingo

• An Introduction to Print on Demand Merch and Teespring

• Different ways to Design your T-Shirts

• Finding Freelancers to help Design your Merch

• Instagram Merch Tips

• And Much More!


By the end of the course, you'll be able to take the concepts and strategies you learned and apply them forever.


Our Promise to You

If you have any questions about the content, we will always be responsive to questions. 


If this sounds like the course you need, then hit the enroll button and we'll see you in the first lecture!

Cheers,

Tomas and Christopher

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Instructor Details

Tomas George

Hi, Tomas here. I'm a UK Music Producer, Composer, Audio Engineer and Video Maker.

I've been producing and writing music for over twenty years. I have an MMus Masters Degree in Music Production and a BA (Hons) Degree in Music Composition.

I really enjoy writing and producing all types of music, but I especially love teaching it online.

Since 2016, I've been creating online courses that over 400,000 students worldwide have taken.

My courses teach the skills to help you learn and improve at music and audio production.

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Reviews

4.3

138 ratings on Udemy

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By Angela Evans on 3/21/2024

Useful information with explanations, Some sections were for specific tools and platforms. It would be helpful if even just mentioning other service providers as alternatives.

By Janette on 1/18/2023

This video showed the whole process which I great and I lacked in many other videos (from A to Z).

By Crystal Reyes on 10/27/2022

talking over the bullet points with no visual input is not engaging enough, but the content is good

By Lloyd Daniel on 9/28/2021

Great progression of content. Very easy to understand and they explain all the points and parts of the process well!

By Zachary Kalil Saunders on 9/7/2021

Great course! The principles are simple and easy to put to practice. With overwhelming torrent of "information" which is usually just opinions, the simple stuff in this course helps clear up the crap.

By Guven Oguz on 5/4/2021

More details are covered just after 101. Indeed the on-demand merchandise objects etc are not really my cup of tea, but still I learned a lot. Thank you guys for sharing your professional advises so clear and easy to follow. Recommended.

By Daniel Oduja on 1/17/2021

Yes so far this course has been really useful. Need to check in more and listening up as much as I can. Taking in a lot of notes.

By Stanimira Mihaylova on 11/15/2020

I think it would be better if the course is more expanded and there is some sort of exam in the end, to test the learned knowledge

By Nikola Tomic on 11/4/2020

Could've used something more than a bland presentation. Actual video content is always preferable.

By Mark Blair on 10/24/2020

Lots of great strategies and tips, I really enjoyed this course... thank you...

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Read all 138 reviews on Udemy

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Overall Score : 86 / 100