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Sales Operations Foundation - Sales Management | Sales (Udemy.com)

Sales Operations | Sales Management | Sales Team Management | Sales Process Management | Sales Process Management

Created by: Salil Dhawan

Last updated August 2026

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What you will learn

  • Understand The Role, Responsibilities, and Strategies of Effective Sales Operations
  • Gain Knowledge on Setting Sales Targets, Planning Territories, and Forecasting Sales
  • Learn how to Manage the Sales Cycle, from Prospecting Techniques to Closing Strategies
  • Discover Best Practices for Building, Motivating, and Managing a High-Performing Sales Team
  • Explore the Importance of CRM in Sales Operations and how to Leverage Sales Enablement Tools
  • Grasp how to Collect, Analyze, and Leverage Sales Data for Data-Driven Decision Making
  • Familiarise with the Legal and Ethical Aspects of Sales Operations, Including Contracts And Compliance
  • Learn how to Align Sales Operations with Business Goals for a Seamless Organisational Synergy

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.5 out of 5higher than 42% of them
  • Reviews936#22 of 108 by number of reviews
  • Length3.8 hourslonger than 68% of them
  • Last updatedAugust 2026more recently than 81% of them

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Course Description

Welcome to the "Foundations of Sales Operations" - your comprehensive guide to the world of sales operations. This course is expertly designed to equip you with a profound understanding of sales operations' concepts, strategies, and practical applications. Whether you are a beginner or an experienced professional, this course offers a wealth of knowledge to help you excel in sales operations.

Here's what you'll learn:

  • Fundamentals of Sales Operations: We begin by exploring the essentials, defining sales operations, its role and responsibilities, and discussing the connection between sales operations and other departments.

  • Sales Planning and Management: Learn how to set sales targets, build effective territory plans, forecast sales, design incentive plans, and utilize performance metrics and KPIs.

  • Sales Process and Cycle: Delve into defining a structured sales process, managing the sales pipeline, prospecting techniques, managing the sales cycle, and overcoming objections.

  • Sales Team Management: Understand the structuring of a sales team, strategies for hiring and onboarding talent, sales training and skill development, and effective methods to motivate and engage your sales team.

  • CRM and Sales Enablement Tools: Discover the critical role of Customer Relationship Management (CRM) in sales operations. Learn about selecting and implementing a CRM system, and best practices for its use. Also, explore various sales enablement tools and technologies that can empower your sales operations.

  • Data-Driven Sales Operations: Learn about the role of data in sales operations, techniques for data collection and analysis, sales reporting and dashboards, and making data-driven decisions.

  • Sales Contracts and Ethics: Gain insights into the legal aspects of sales operations, understanding sales contracts, and ensuring ethical selling and compliance.

  • Strategic Alignment and Adaptation: Finally, learn to align your sales operations with broader business goals, foster effective communication and collaboration within sales teams, and commit to continuous improvement and adaptation.

The course is filled with case studies and real-world examples of successful sales operations. We understand that applied learning is the best way to understand and retain concepts. Therefore, every module of this course includes practical tips and strategies that you can start implementing right away.

Who is this course for?

This course caters to a wide audience. Whether you are a budding sales professional, an experienced sales manager, a business owner looking to streamline your sales process, or a student of business, you will find this course useful and engaging.

By the end of this course, you will have a robust understanding of sales operations, be equipped with strategies to improve your sales operations, and be ready to apply your learning to real-world scenarios. Let us embark on this enlightening journey and unlock the secrets to successful sales operations. Enroll today!

Salil Dhawan

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Instructor Details

Salil Dhawan

Salil Dhawan is a serial entrepreneur who has started, grown and automated over 7 businesses including a manufacturing business that supplies to an Amazon seller business that has increased distribution by being in wholesale business as well as 3 wholly-owned retail locations.

He has also used his knowledge from Business School at Boston University along with his experience in Business to start a Coaching as well as Consulting Business so that he can help entrepreneurs through his own learnings and experience.

His motivation to create courses and coach comes from a feeling of lack of support he felt in his journey at times. The feeling changed when he met his mentor who supported him and gave him strength throughout his journey. To emulate the fulfillment his mentor received by helping entrepreneurs, he has started the same journey.

He looks forward to helping everyone achieve their potential and have a great sales career, business and life.

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Reviews

4.5

936 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Vaibhav Sharma on 3/12/2026

It was good informative course to learn about Sales Operations. Since I come from Sales Incentive Compensation Management and Sales Planning domain, it felt great to learn overall process and how to make most out of it to grow revenue.

By Alfiya Qureshi on 2/12/2026

Amazing course for understanding Sales Operations from basics to advanced strategies. The real-world insights on data-driven decision making and sales alignment are very valuable.

By Simone Brodt on 3/20/2025

Great framework, definition and recommendation that are applicable to any industry. It brings standard concepts but still up-to-date ideas on improved solutions for the business.

By Corynne Menard on 1/24/2025

It would be nice if there were more graphics and visual examples, instead of all talking in front of the camera. The commentary can be droning, especially with four hours of content.

By Eguavon Omonlogbe Benedict on 11/24/2024

The course was truly comprehensive and has had a significant impact on my understanding of sales techniques. Additionally, I learned about modern sales strategies, including leveraging technology and data analytics to better understand market trends and customer behavior.

By Kishore Kumar Somaraju on 2/26/2024

Fantastic oration and detailing by Salil. It would be great if we are helped with the course slide deck. That will help us as a ready-reckoner to look at. Regards Kishore Somaraju Wipro Limited

By Anonymized User on 1/14/2024

Comprehensive course. It would have been better if you could dive deeper into some of the areas like closing techniques, compensation planning, territory planning, etc with examples.

By Balthazar Burri on 11/30/2023

Really interesting topic for having a good overview before starting going deeper. I found that the sales process part is a bit too much sales oriented and less accurate for sales operations. Otherwise still very interesting.

By Louis Druais on 10/18/2023

A high-level course that will give you an understanding of the overall concept of sales, strategy, and sales operation. It is good for people who have no knowledge or experience within a sales organization or department. More examples of the speaker's experiences or even case studies on how major tech firms are organized would be a great plus to the course.

By Anonymized User on 9/19/2023

Really awesome course on sales strategy and sales operations. I was looking to get a refresher on sales processes, so I can start applying more effectively at my organization and this course was perfect. Thanks, Salil!

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Overall Score : 90 / 100