The Ultimate Customer Experience Course (3 In 1) (Udemy.com)
Deliver A 'Branded' Customer Experience, Build Loyalty & Maximize Profits (Taught By 2 Award Winning Experts)
Created by: Expert Academy
Last updated June 2026
What you will learn
- Articulate and implement customer experiences that win hearts and foster loyalty.
- Transition your organization to a customer-centric model, placing experience at the core of your business strategy.
- Elevate customer satisfaction rates by delivering superior and memorable experiences.
- Differentiate your brand from competitors, making it a preferred choice among customers.
- Cultivate customer loyalty, resulting in repeat business and brand advocacy.
- Boost profitability by leveraging a well-executed customer experience strategy.
- Foster a robust organizational culture that supports and propels your customer experience initiatives.
- Understand and apply the principles of leading 'On Purpose' brands to your own organization.
- Recruit and train individuals who resonate with your brand purpose and contribute positively to your brand's unique DNA.
How it compares
Against the other 51 rated Udemy courses in Customer Service on CourseDuck:
- Rating4.5 out of 5higher than 31% of them
- Reviews946#36 of 52 by number of reviews
- Length2.9 hourslonger than 78% of them
- Last updatedJune 2026more recently than 80% of them
Course Description
DIFFERENTIATE OR DIE: TURN CUSTOMER EXPERIENCE INTO YOUR UNFAIR ADVANTAGE!
Great customer experience doesn't happen by accident. It’s driven by purpose.
Based on the best-selling book "On Purpose: Delivering A Branded Customer Service People Love", this 3 part masterclass shows you exactly how brands like Zappos, Burberry, and LEGO design intentional, market-leading customer journeys that fuel long-term business growth.
Led by global CX pioneers Shaun Smith and Andy Milligan, this series takes you inside the proven frameworks they use at Smith+Co to transform businesses into customer-centric powerhouses.
What You’ll Master:
Lead with Brand Purpose: Define a compelling purpose that aligns your leadership team and sets the foundation for your entire customer strategy.
Cultivate Loyalty: Move beyond basic customer service to design a distinct, repeatable experience that sets your brand apart.
Align Employee Engagement: Map your employee journey and build an internal culture that attracts, recruits, and trains people who match your brand’s DNA.
3 COURSES IN 1:
This bundle includes 3 standalone, practical courses built around the Stand Up, Stand Out, Stand Firm philosophy:
Leading with Brand Purpose: How to stand up for customer-centric values that unite your organization.
Cultivating Customer Loyalty: How to stand out from the competition by delivering on your brand promise.
Aligning Employee Engagement: How to stand firm by building a robust internal culture that sustains your strategy.
Inside, you'll get real-world case studies, actionable guides, and the exact tools you need to shift your business from transaction-focused to experience-driven.
YOUR INSTRUCTORS:
Shaun Smith, a pioneer in the shift from customer service to a broader customer experience focus, is the founder of Smith+Co. His UK-based consultancy, renowned for aiding organizations in creating compelling customer experiences for brand differentiation and customer loyalty, was honored as the UK's Management Consultants of the Year 2020. A recipient of the PSAE (Professional Speaking Award of Excellence), Shaun is a respected author and global speaker who has influenced executive teams across various sectors.
Andy Mulligan, an international advisor to business leaders on how purpose can forge superior businesses and how to align brand strategy with customer and employee experience, is a co-founder of the award-winning strategic consultancy, The Caffeine Partnership. A best-selling author and keynote speaker, Andy is a regular contributor to renowned media outlets and has a diverse client portfolio, spanning from consumer goods to not-for-profits.
READY TO GET STARTED?
Acquiring new clients is too expensive to just let them walk out the door. Sign up today to get the exact strategies used by top brands to maximize customer value and drive business growth.
Instructor Details
- 4.5 Rating
946 Reviews
Expert Academy
The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.
Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best.
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Reviews
By Daliso Daka on 9/16/2026
It is a great choice, I am currently working on a Marketing and PR campaign for a international speaker and brand differentiation and customer experience has been given a million ways to position the client and offer value as an Agency
By Joel Weinacht on 6/4/2026
Clear, concise, has a direction, doesn't bog down. I'm learning this to backfill what I already know for a job application where I'm 80% qualified and want to do better. It's fantastic. I've been a customer previously of the service I would be directing. Now, I will have a mountain engaging questions at interview time thanks to this program's analysis and synthesis of what is actually happening when I myself am a customer. I am actually going to be way too late because I've been enjoying the learning so much.
By Kristine Young on 3/16/2026
Overall, it was a very good course with a strong framework. That said, it relied heavily on B2C examples. Including more B2B examples would have helped better demonstrate how the framework applies and delivers success in a B2B context. In Section - Measurement, it felt like NPS was indirectly positioned as the key leading indicator: "You need to focus only on the few key metrics that are critical for success. Leading indicators are the drivers of customer loyalty and advocacy." The O2 example, when discussing scorecards, showed that NPS isn’t everything, and CES is as equally important - for identifying friction. While NPS supports advocacy, CES is critical for retention - particularly because most revenue for many businesses comes from existing customers.
By Favorite AKEZA on 2/5/2026
My Personal Experience Taking the Customer Experience Course Taking this course was a very good match for me and an eye-opening learning experience. Each section built on the next and helped me understand how customer experience connects directly to business growth. Through how to create a great purpose, I learned that a strong business starts with a clear purpose that goes beyond making profit. This helped me see how purpose guides decisions and inspires both customers and employees. The section on how to be a powerful leader showed me that leadership is not about position, but about influence, vision, and setting the right example. It helped me reflect on how leaders shape culture and customer experience. In promise and customer loyalty, I understood how important it is for a brand to keep its promises. Consistency between what a company says and what it delivers is what builds trust and long-term loyalty. The topic of using infectious communication taught me how clear, emotional, and authentic communication can motivate employees and engage customers. I learned that communication plays a huge role in shaping experiences. The section on distinctive customer experience helped me realize that businesses must intentionally design experiences that make them stand out, not just offer good products or services. With continuous innovation, I learned that customer experience is never finished. Businesses must keep improving, listening to customers, and adapting to changes. The lessons on brand purpose & employees and distinctive employee experience showed me that employees are central to delivering great customer experiences. When employees feel valued and connected to the brand purpose, they perform better and serve customers better. The section on experience measurement helped me understand how feedback, data, and metrics are used to evaluate and improve both customer and employee experiences. Finally, the course series conclusion: Grow Your Business tied everything together, showing how purpose, leadership, communication, innovation, and experience design all work together to drive sustainable business growth. Overall Evaluation Overall, this course was a very good match for me. It was practical, inspiring, and easy to relate to real-world business situations. It changed the way I think about leadership, customers, employees, and long-term business success.
By Agnes Laurent on 7/4/2025
Exactly the right timing when my company is experiencing a new major change in its journey, to think, analyze & define how the brand could improve its identity & reputation to grow further & enlarge its community.
By Sandy Bohannon on 5/30/2025
very well organized and delivered, examples were precise and very helpful to help us remember different points. Excellent job.
By Naidah Njeri on 1/17/2023
Very enlightening and it builds my confidence in being unique and detailed in my customer experience. Thank you very much for this.
By Tokunbo okunrinboye- Omitokun on 11/9/2022
This course is amazingly profound and highly informative. It has exceeded my expectations. Quite delightful to have purchased this course. Mind blowing and action packed. Kudos to the award winning experts. Well deserved awards. Regards Toks O
By Josh George on 11/2/2022
Very informative and useful for first time cx personnel. Would be good if we could hear/see some real scenarios
By Ifeoma Njogwuani on 9/22/2022
So far, I have learnt that while I want the business to grow the interest of the customers should be paramount.
Quality Score
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Overall Score : 90 / 100












