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B2B Sales Objections Simplified (Udemy.com)

B2B Sales Skill: Learn How to Handle the Most Common Sales Objections, Over the Phone and in Person!

Created by: Derek Shebby

Last updated February 2023

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What you will learn

  • Learn directly from an ACTUAL Sales Director of Training for a Fortune 500 Company!
  • Master Objection Handling BOTH In Person and Over the Phone
  • Learn the Fortune 500 Framework to Handle Objections IN PERSON
  • Learn 5 Successful Pro Techniques for Handling Objections in Seconds OVER THE PHONE
  • This will PREPARE You for the 4 MOST COMMON Objections You’ll hear from Your Clients
  • Get Examples on How to Handle the Main 4 Objections whether its’s OVER THE PHONE or IN PERSON
  • BONUS Technique Included - How to Handle “YOUR PRICE IS TOO HIGH!”
  • Discover WHERE OBJECTIONS COME FROM and How to Sympathize with Your Client
  • Benefit from HANDOUTS Designed to Help You Customize Custom Objection Handling Scripts for Your Business
  • Never Be SURPRISED or INTIMIDATED to Get an Objection Again!
  • Handle objections with CONFIDENCE

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.4 out of 5higher than 25% of them
  • Reviews2,599#12 of 108 by number of reviews
  • Length1.6 hoursshorter than 68% of them
  • Last updatedFebruary 2023earlier than 80% of them

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Course Description

>> The fastest-growing Sales Training Series on Udemy! Learn directly from an actual Sales Director of Training for a Fortune 500 Company!  The material inside is currently being taught at the highest level in the Fortune 500 sales space.  You can't afford to miss this! <<

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Are you afraid of getting an objection in sales?   Are you using the same method to handle objections over the phone and in person?

In this part of SALES in 21 DAYS Program, all of your sales objections will be simplified.  You will experience objections from clients in all aspects of your sales cycle.  Each situation, whether it happens face to face or over the phone, you must use a different technique to handle them if you want to be successful.  In this course we will cover where sales objections come from, how to handle them when the customer is in front of you, different techniques on how to handle them over the phone and even a technique on handling the price objection!  You will leave this course with the materials ready to create custom objection handling scripts that will work for your business.  Get ready to learn various sales techniques around the different scenarios you will receive objections, how to understand where your clients are coming from, and benefit from the objection handling materials that will be provided inside of the assignments section of the course!  

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Peter, VP of Sales said: "Derek's series on Sales are great on their own, but when taken together they make for a rounded experience covering the sales cycle in great detail. Derek is highly competent as a sales trainer, and while I've taken a lot of sales courses on Udemy, the courses by Derek stands head and shoulders above the rest."

Scott says: “The instructor has a way of making the overwhelming task of handling objections seem achievable. He is very motivating!”

Barbara says: “Another great course by Derek Shebby.”

Learn directly from a highly successful Fortune 500 sales coach who has trained hundreds of sales reps, sales managers and vice presidents in their sales careers.  The sales strategies you will learn are still being taught in the sales training classroom today.  

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Instructor Details

Derek Shebby

Hi there, I'm Derek and I'm the President of Modern Sales Training.

For the past 17 years, I've been working for Xerox Corporation and helping develop business to business (B2B) sales reps and sales managers into consistent top performers. Now I do that for people all over the world.

You can learn all about how we do that inside my newest sales training program, Modern Sales Performer.

If you want to learn how to sell from someone who actually does this for a living, then you've come to the right place. I can't wait to join you on your journey.

HOW I TEACH SALES:

I will be sharing concepts that I use in my classroom and from field relevant performance. I don't just teach people how to sell, I also have to go out and show them how it's done. I don't train in theory. Just in what works. My style of training will be a "talking head" format where I will be speaking directly to you (like a one on one coaching format) rather than speaking to a PowerPoint.

If you have any questions please submit them in the Q&A sections or you can Message me. I'm happy to help!

WHAT I TRAIN ON:

Business to Business Sales Training: On Udemy I have (3) courses that are available. 

Create Cold Calling Talk Tracks & Value Propositions

Cold Calling for Sales Reps: How to Prospect over the Phone

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Reviews

4.4

2,599 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Nancy Sierra on 3/3/2026

Some of the techniques and scenarios are outdated and not entirely fit for someone that is working on a 100% remote/virtual environment. Even the segment for "How to handle phone objections?" was mainly focusing on pushing towards an in-person meeting.

By Manuel José André Lopes on 2/6/2026

Nada a realçar por enquanto

By Anonymized User on 5/14/2022

I like the course, l feel like the general concepts is easy to apply in any industry, also l feel like some of these techniques people have been using for years, but maybe did not know what to actually call it, l feel this course give more structure to what sales people may no know, but not using it effectively.

By Anonymized User on 9/1/2020

Derek is genuine and believable. Hard to condense all the nuances and complexities of the "sales" process into general guidelines, but for what it was it was helpful and I learned a few good techniques and approaches. It's very much changed now in the Covid world, so meeting in person is challenging now.

By Anonymized User on 8/7/2020

Only up to part 6 so far, Derek is good at explaining. Will review again end of the course. Finished the course and I am taking away so many notes. Derek you are amazing at providing details and tips on adapting to the students situation. Thank you so much I thoroughly enjoyed your course

By Pete Scanlan on 6/16/2020

Awesome course. We all think we already know this stuff. Maybe. Maybe not. But this course was a great refresh. It also forced me to inspect my current process. I was able to pick up some new techniques and make them my own. I really like Derek's style as well. It's real. No cheese. Great course if you want to continue to hone your craft.

By Anonymized User on 4/9/2020

Sales Simplified. Needs more scenarios explained such as cases, -where clients are not open to youth. (judged as inexperience) -or lie with everything is perfect so as to avoid the lengthy routine they have heard through other salesmen. -most of the time prospects need relief from the bad experiences of vendors committing something else & delivering half of it. (this was clarified in the course but needs further explanation) - price objection needs more indulging, there is a lot of unexplained things in it

By Peter Efland on 7/31/2018

Derek's series on Sales are great on their own, but when taken together they make for a rounded experience covering the sales cycle in great detail. Derek is highly competent as a sales trainer, and while I've taken a lot of sales courses on Udemy, the courses by Derek stands head and shoulders above the rest.

By Anonymized User on 5/18/2018

This course was very informative. Even though I knew some of the information, it was still great to go over it again from someone else's perspective. Derek has a very soothing voice and it's very nice to listen to. It makes you want to pay more attention to what he's saying... and what he's saying is definitely something you want to listen to. The information in it had real world applications. You will love all of his courses!

By Barbara Lemke on 1/24/2018

This is an awesome video. Objections have always made me nervous but thanks to this course I now see them as helpful. Derek teaches new ways to look at objections and gives us many examples of how to deal with them. His section on dealing with price objections is genius! I highly recommend this video to any sales person new or experienced.

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Overall Score : 88 / 100