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B2B Sales Skills From Cold Lead Generation To Closing Sales (Udemy.com)

High-ticket B2B sales | B2B lead generation | Sell to small or big businesses | Learn sales skills | B2B marketing

Created by: Alex Genadinik

Last updated September 2026

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What you will learn

  • #1 BEST B2B sales course on Udemy to master the entire sales cycle, get great leads, and close high-ticket sales
  • Turn skeptical buyers with sales objections into eager customers who DESIRE your products
  • Use simple yet effective sales tactics to easily persuade buyers, and close HIGH-TICKET DEALS
  • Effortlessly find many potential buyers by using industry-standard lead automation tools
  • Learn to ask potential buyers the right questions to instantly understand which sales approach is best to use to close the sale
  • Get proven, ready-to-use SALES SCRIPTS for email and phone-based sales
  • Get clients to come to you, wanting your products!
  • Build a sales system that improves lead vetting and targets high-value buyers
  • Master remote sales over the phone or Zoom
  • Set up a professional background for video-based sales calls

How it compares

Against the other 107 rated Udemy courses in Sales on CourseDuck:

  • Rating4.3 out of 5higher than 14% of them
  • Reviews735#25 of 108 by number of reviews
  • Length18.7 hourslonger than 95% of them
  • Last updatedSeptember 2026more recently than 93% of them

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Course Description

Build a highly-effective sales system from scratch, and make high-ticket sales to businesses, organizations, universities, and non-profits.


You'll learn to get many sales leads (potential buyers), craft irresistible pitches that make them want to buy, and master the negotiation process in order to close the deals at maximum value.

Convert cold calls and cold emails into successful sales after developing conversational techniques that build rapport and guide prospects toward saying yes.


INSTRUCTOR'S TEACHING BACKGROUND


With over 20 years of entrepreneurial experience, I've:


  • Coached 1,000+ entrepreneurs in person

  • Taught 1,000,000+ students

  • Positively impacted millions of entrepreneurs worldwide

  • Helped many people create 6 and 7-figure businesses in the process

  • Dozens of bestselling courses

And I would love to help you.


INSTRUCTOR'S B2B SALES EXPERIENCE


I wasn't formally trained in B2B sales. I had to figure it out from scratch because around 2015, I began to sell to companies.

At first, I had no idea what I was doing, and it was a struggle during which I made many sales blunders, and lost many potential sales.

But over time, I figured out how to perfect every part of the sales process including how to get high-ticket buyers to come to me already wanting to buy from me.

Because I am a business owner, and I was doing all my sales, I also had to make my sales process incredibly efficient while still being effective at sales. I needed to sell more and also have time to manage the business.

That is exactly what I'll teach you in this course, and by the end of the course, you'll have an optimized sales process that is efficient and effective.


LEAD GENERATION FOR YOUR B2B SALES


Think success in sales is all about being a natural salesperson? It's a myth. The real secret lies in attracting high-quality leads. If you're reaching out to prospects who are already eager to buy, your sales become effortless.

In this course, I'll show you how to get high-quality leads by:

1) Getting leads who already want to buy your products to come to you.

2) Using lead-finding software that automates the process of looking for leads.

And it’s less expensive than you would think. I believe knowing how to get constant leads is one of the main pillars to building a successful business.


UNDERSTAND EXACTLY HOW TO GET QUALITY LEADS WHO ARE CLOSE TO BUYING


You'll learn how to attract high-quality leads who are ready to buy by the time they contact you.

Your future clients are out there and they are searching for you. Learn how to make them find you easily.

I'll share real-world examples from successful sales operations, giving you strategies that work immediately.

If you already have a business and apply what I teach, by the end of this course you will already have new clients, and this course will pay for itself multiple times over.


LEARN B2B SALES SKILLS TO HAVE LEADS COME TO YOU


Tired of spending countless hours reaching out to leads with low conversion rates? There's a better way.

  • Attract Warm Leads Through SEO and Social Media: Alex will show you how to get leads coming to you, already ready to buy.

  • Optimize Your Sales Funnel: Ensure that only high-converting leads reach out, increasing your sales win rate and reducing frustration.


INSIDE SALES VS. OUTSIDE SALES


Learn the difference between inside sales and outside sales.


  • Inside Sales: Your sales staff works remotely or from your office, focusing on cold emailing, cold calling, and online lead generation strategies.

  • Outside Sales: Your sales team visits client offices, conducting face-to-face meetings to close deals.

Inside sales are great for scaling with remote strategies like cold emailing and calling, while outside sales excel at building trust and closing high-ticket deals through in-person meetings.


MASTER INBOUND MARKETING FOR COMPLETE SUCCESS


Inbound marketing sounds similar to inside sales, but it's a different term.


  • Inbound marketing: Attract clients by having clients find your business, so they're already interested when they contact you.

  • Outbound marketing: Your sales team reaches out to potential clients, initiating conversations and building interest.

  • Most businesses only focus on one type of sales, missing out on huge opportunities. By learning both, you’ll have a balanced strategy that works for any business, giving you more leads, more conversions, and more growth.


REMOTE SALES SKILLS


With face-to-face sales decreasing, mastering remote sales is essential.


  • Create a trustworthy virtual presence: We'll guide you through setting up a professional background that feels real and trustworthy.

  • Lead effective remote sales calls: Get scripts and strategies to ensure your calls go smoothly and close deals.

  • Adapt to client preferences: If prospects prefer audio-only calls, you'll learn how to leverage your remote sales skills to build rapport and make the sale.

Remote sales are the way forward, and knowing how to do them right means you can reach clients anywhere without missing a beat. You’ll learn how to build trust, adapt to what clients prefer, and confidently close deals—all while working virtually.


TYPES OF LARGE BUSINESSES FOR WHICH YOU CAN DO B2B SALES


A significant part of this course focuses on landing big, high-ticket clients who can pay premium prices.

You’ll learn essential sales tactics that have helped me and my students do this on a consistent basis:


  • Write Engaging Business Proposals: Learn how to craft proposals that clients actually read and appreciate.

  • Conduct Sales Calls That Lead to Closures: Develop strategies for effective communication that result in closed deals.

  • Implement Account-Based Marketing (ABM): Use targeted marketing strategies to win big contracts.

These tactics will enable you to do B2B sales to Fortune 500 companies, universities, the military, and other large organizations, winning substantial contracts.

Just imagine what landing this type of deals will mean for your business and for your life.


TYPES OF SMALL BUSINESSES FOR WHICH YOU CAN DO B2B SALES

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Instructor Details

Alex Genadinik

One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.


INSTRUCTOR BACKGROUND


3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.

A number of my books are used in major US universities and high schools.

My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.

Additionally, I am interested in SEO, digital marketing, and creativity.

Originally from Ukraine.


COMMITMENT TO STUDENT SUCCESS


I go the extra mile to help students.

Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.

Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.


TEACHING AND COACHING HIGHLIGHTS


- 20+ time Udemy bestselling instructor.

- 10+ years of teaching experience.

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Reviews

4.3

735 ratings on Udemy

Select a bar to show only those reviews.Select the bar again to show every rating.

By Vincent Udo on 7/16/2026

Too many slides selling himself and his own books/lessons/programs. no offense Alex, you are def a salesman.

By Anonymized User on 7/5/2024

Very helpful for b2b sales. It's already helped me understand some of the confusing b2b sales terminology, and it's getting into which strategies will work to boost sales. I see some updates on the sales process, outreach, and cold email sales since my last login - thank you.

By Karen Nassour on 9/29/2023

One of the most valuable courses I've taken so far. Very informative and eye opening! The cold call practices, as well as the email templates, were extremely helpful and changed my way of approaching prospects. It is also very detailed to the point that you mentioned how to set up an office environment, when to take breaks, and the timings of eating or drinking between meetings. I've also been introduced to new topics, including the importance of press releases. The methods of creating and setting up accounts, as well as the tools to use, were incredibly useful. Additionally, the real life examples of bad pitches or deals that didn't work out made things more realistic and provided me with a closer look of the B2B industry. I have been tracking my performance since I've started this course and I can already tell how far I've become. Thank you Alex!

By Eugenie Männicke on 7/24/2023

Ein wirklich sehr guter Kurs. Es waren viele spannende insights, die man auf einen Blick hat. Zweitens hat man damit einen richtig guten Überblick über die neuesten Themen im Bereich Lead Generation. Vielen Dank an den Dozenten für diesen Kurs

By Furkan Esen on 4/14/2023

I can confidently say this B2B Marketing course was outstanding! It offered me invaluable knowledge and practical strategies to thrive in the B2B marketing realm. The instructor's expertise and captivating teaching style made complex concepts easily understandable and applicable

By Anonymized User on 6/5/2022

As a professional that has undertaken multiple projects selling software to different established clients and trying to set up and pick up new leads on potential clients, this has been very insightful on how I can improve my craft and how I can build my and the organisation's brand especially online for wider visibility.

By Chance Stewart on 3/25/2022

This course title was a little misleading. If you are trying to learn how to start a business and learn about platforms that might help you then this will be useful; However, if you are in sales and just need help knowing what to say and how to generate traction I would not recommend this course.

By Keaton Martinez on 1/31/2020

This course was a perfect beginner's course in B2B. Going into this I was very new to the concepts of selling to businesses and did not know where to start. My business can now with confidence begin its pivot towards selling to businesses while continuing to sell to end-users. Thank you!

By Lilia Zhornist on 10/30/2019

This is very interesting class, I learn lots and lots of much needed information. It is very concentrated, very well and constructed right to the point. One of the best classes I have chance to get about B2B subject. It helps me to set up and pick up new leads on potential clients, helps me improve my work and ultimately make it more profitable.

By Wieda Nur Azani on 2/28/2017

This is a great course for a newbie like me. I really curious about the experiment, although, it must be spent a lot of time to do it. Recently, I am doing cold call and email for some clients, but as you said in this presentation, the clients must be followed up and remained frequently and now, I am still in that step. However, I think in my country cold phone technic more effective than cold email, but I still sent an email to them too. It would be great if you input more cases (problem-solving) in this presentations. Thank you for your explanation.

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Overall Score : 86 / 100