Build A Business Case 101: Learn All Business Case Stages (Udemy.com)
Learn to develop a compelling business case with data analysis, executive summary, presentation skills and stakeholders
Created by: Peter Alkema
Last updated November 2024
What you will learn
- Define the key components of a business case and explain the purpose of a business case.
- Identify the key stakeholders involved in a business case development process.
- Determine the appropriate data to collect in order to support a business case.
- Gather data from internal and external sources and analyze it using SWOT analysis.
- Identify trends and patterns in data to support the business case.
- Outline and organize the business case in a clear and logical manner.
- Draft an effective executive summary for a business case.
- Write the main body of a business case in a clear and persuasive manner.
- Create a visually engaging presentation to support the business case.
- Deliver a clear and persuasive presentation of a business case to key stakeholders.
- Secure approval for a business case from key stakeholders.
- Implement the solution proposed in the business case and monitor progress.
How it compares
Against the other 392 rated Udemy courses in Communication Skills on CourseDuck:
- Rating3.9 out of 5among the lower-rated ones
- Reviews221#297 of 393 by number of reviews
- Length1.1 hoursshorter than 78% of them
- Last updatedNovember 2024earlier than 60% of them
Course Description
Are you looking to develop a business case that will secure funding or approval for your project or initiative? Whether you're a business professional, entrepreneur, or project manager, the ability to develop a compelling business case is essential for success. As an experienced business professional with over 20 years of experience, I'm passionate about helping others develop the skills they need to succeed.
In this course, you'll learn everything you need to know about business case development, from defining the business case and understanding its purpose to identifying key stakeholders, gathering and analyzing data, and developing and presenting the business case. You'll also learn advanced techniques for developing a business case for a new product or service, crafting a business case for a major project or initiative, and incorporating sustainability and social impact considerations.
Throughout the course, you'll be guided through the process of developing a business case, from start to finish. You'll learn how to define the business case and understand its purpose, identify key stakeholders, determine what data to collect, gather data from internal and external sources, analyze data using tools such as SWOT analysis, and identify trends and patterns in the data. You'll also learn how to organize and outline the business case, draft the executive summary, write the main body of the business case, create a presentation for the business case, and present the business case to key stakeholders.
In addition to learning the fundamentals of business case development, you'll also learn advanced techniques for developing a business case for a new product or service, crafting a business case for a major project or initiative, and incorporating sustainability and social impact considerations. With the help of this course, you'll be able to develop business cases that are both compelling and effective, and that will help you secure funding or approval for your projects and initiatives.
We will also provide students with a full workbook for the course, which consists of all the 1 page worksheets for each individual lesson, and which are also available with each lesson. This will help students to follow along with the course and complete the exercises, which will help to solidify their understanding of the material.
This course is unique in that it covers all the key aspects of business case development in one comprehensive package. Not only will you learn the key concepts and techniques, but you'll also gain hands-on experience through practical exercises and real-world case studies. Additionally, the course is designed to be highly interactive and engaging, with plenty of opportunities for learners to ask questions and participate in discussions.
Enrol in this course today, and take the first step towards developing effective business cases that will help you secure funding or approval for your projects and initiatives.
With the help of this course, you'll be able to develop business cases that are both compelling and effective, and that will help you achieve your goals.
Instructor Details
- 3.9 Rating
221 Reviews
Peter Alkema
"What an amazing course! After finishing this course, I have confidence. Thank so much Dr Peter Alkema" ... "This is exactly the jump-start I needed. Very clear and concise"
I lead Digital Transformation & Architecture at ABB and I've been featured on CNBC Africa and won the Gartner CIO Of The Year in 2016. I founded and led the largest banking hackathon in South Africa which was published in 2019 as a case study by Harvard Business School.
I've taught over 100,000 students about technology, business, academics and self-development. In 2020 I completed my PhD at Wits University In Johannesburg. The study introduced a ground-breaking theory of Agile software development teams. My woodworking book was published in 2014 and has sold over 10,000 copies.
Olugbenga Gbadegesin: "Excellent delivery" / Lebogang Tswelapele: "This is what I have been longing for" / Paskalia Ndapandula: "Peter speaks with so much clarity" / Amantle Mangwedi: "It was straight to the point and the sections are cut into nice short segments which made it easier to go through" Kathy Bermudez: "Excellent material. Well organized..."
Werner van Wyk: "Thank you Peter, once again your lesson and course have given me so much knowledge and understanding" / Yvonne Rudolph "I really look forward to take everything i learned in action" / Josephine Mahlangu: "exactly what I needed to know, absolutely valuable and helpful for my personal growth"
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Reviews
By Lauren Cerney on 9/30/2024
I was hoping for deeper explanation into how to actually construct the right data visualizations, trending methods, how to research, how to create a financial model, etc. Though very encouraging, I did not find this very helpful outside of the specific use case development at the end.
By Hayley Ryan on 9/24/2024
I could have benefited from more examples and visual aids throughout the course. The course involved a lot of own research into finding examples which i don't have access to in my organisation, so proved difficult to fully understand what is required within the business case.
By Carol G. Batte on 8/27/2024
This was a great course to learn the basics of building a business case. I really appreciated how the steps were broken down into the most fundamental building blocks. I would recommend to anyone looking to learn about business cases.
By Anonymized User on 7/22/2024
Gives a good and comprehensive overview of how to write and implement a business case. Very good for beginners. People who look for in-depth information or examples might find it less valuable.
By Geri Carl on 7/15/2024
My preferred learning style is hands on experience, where as this was more of a lecture without any form of actually measuring that I'm absorbing the information. Quizzes, or a test or some hands on activities would have been helpful.
By Rajani Nair on 7/4/2024
It is indeed a good match for me. The course is very insightful on the topic and Peter has been very articulate and persuasive in imparting the knowledge.
By Aromero on 1/16/2024
A good basic training. Would suggest adding as material an example or framework of the Business Case document
By Signe Schou on 9/25/2023
Comprenesive, concise, and useful. The one pagers provide good learning support.
By Kalina Pietrucha on 8/15/2023
Thank you for this course! It's amazing to get such valuable content in just 60 minutes. Great overview and very nice presenting.
By Sofia P on 2/28/2023
I must say that Peter is truly exceptional. Their expertise and passion for the subject matter shine through in every lesson, making it easy to follow along and engage with the material. What sets this instructor apart is their ability to present complex concepts in a way that is both accessible and relatable. They use real-world examples and practical tips to help students understand how to apply the lessons to their own business challenges, and their enthusiasm for the subject matter is contagious. Furthermore, the instructor is highly responsive to student questions and feedback, creating a supportive learning environment where students feel comfortable asking for clarification or sharing their own experiences. Their approachable and personable teaching style makes the course engaging and enjoyable from start to finish. Overall, I believe that the instructor is a true asset to this" course, and I am grateful for the opportunity to learn from them. They are a gifted teacher and mentor, and I would highly recommend this course to anyone looking to develop their business skills and knowledge. Thank you Peter for sharing your expertise with the world!
Quality Score
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Overall Score : 78 / 100












