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LinkedIn Advanced. Lead Generation Strategies For B2B Sales (Udemy.com)

The LinkedIn Marketing Masterclass for LinkedIn Lead Generation and Business Development for B2B Sales. Remote Strategy

Created by: Gustavo Escobar Henríquez

Last updated January 2026

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What you will learn

  • You will learn the best LinkedIn lead generation strategies for B2B sales using LinkedIn as the primary tool.
  • Discover how to generate leads remotely. Covid proof!
  • Discover how to run a cold email campaign on LinkedIn for B2B marketing.
  • You will learn how to run a drip cold email campaign on LinkedIn focus on building rapport to generate high quality leads.
  • But you will also discover how to implement a massive lead generation cold email outreach campaign on LinkedIn focused selling, particularly for B2B.
  • Learn the best business development techniques for startups and tech companies when using LinkedIn.
  • You will acquire the skills that you need to implement successful LinkedIn marketing strategies for lead generation, business development and B2B sales.
  • Master four different LinkedIn lead generation strategies that will help you fill your pipeline with high-quality leads.

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Course Description


          4 LINKEDIN LEAD GENERATION STRATEGIES FOR ADVANCED USERS

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IMPORTANT: All of these strategies are remote lead generation techniques. They are Covid-19 proof. It doesn't matter if you or your leads are in lockdown, you can still build rapport, and generate leads through LinkedIn. In fact, during 2020 these techniques have worked better than ever.

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Do you already know about LinkedIn Marketing and Lead Generation?

If the answer is yes, then this might be ideal for you.

Might? That doesn’t sound very confident! Well, we don’t want to sell you something, particularly if I don’t know you. We only want happy students. It is much better if you decide for yourself if this is the right LinkedIn lead generation course for you.

So here is my proposal: Read the description and watch the free previews. That way you will really know if the LinkedIn strategies for B2B sales (and lead generation) that we share here are the ones that you need.


What you will learn in this LinkedIn Marketing Lead Generation course:


4 LINKEDIN LEAD GENERATION STRATEGIES FOR B2B SALES

  • One of those strategies is based on building rapport with a long LinkedIn cold email drip campaign. Ideal for B2B business development.

  • The second lead generation approach is the 100 Dream Client strategy. This is business development for high-end clients. Ideal B2B sales focused on high-end services or products. With this strategy, you will learn how to really build rapport, trust, and be liked by your ideal clients before you ask for a meeting. This technique is more time consuming, but will increase exponentially your sales conversion.

  • The third lead generation strategy is a massive LinkedIn cold email outreach campaign based focused on selling as soon as possible, instead of building rapport. The focus is on finding that 3% of customers are ready to buy now.

  • In the fourth B2B lead generation strategy, you will learn how to build a super high-quality, ultra qualified email database, so that you can, later on, implement a cold email lead generation campaign.


What we will not cover in this course and hopefully you are already knowledgeable on it before you enroll is:

  • How to optimize your LinkedIn profile.

  • How to publish content on LinkedIn Pulse.

  • How to use LinkedIn Pulse for personal branding.

  • How to create LinkedIn groups and use them to build authority.

  • How to create a company page on LinkedIn.

  • How to use a CRM or a google sheet to keep track of all your leads and the LinkedIn data.

All of those items are covered in the “LinkedIn Marketing & Lead Generation for B2B Sales and Coaches” which you can also find on Udemy.

Also, we won’t cover LinkedIn ads.

WHY SHOULD YOU ENROLL

Simple, because these strategies are the best way to generate leads remotely. There is nothing more in terms of LinkedIn lead generation, without LinkedIn ads. There are no more lead generation or business development strategies to implement on LinkedIn unless you move on to LinkedIn ads.

You can find extremely good courses from influencers that will show you how to use LinkedIn to generate leads and will cost somewhere between $1,997 to $2,997 and they will give you less than what you will get with our two courses. This is it.

LinkedIn lead generation and cold email campaigns for B2B sales are what we do for living. We run campaigns for our clients every day. You can check out my LinkedIn profile, the recommendations there, my website… This is not a theoretical course from someone that once upon a time used LinkedIn to generate leads successfully. My team and I use LinkedIn every day to run lead generation and personal branding campaigns for our clients, and in this LinkedIn course, you will discover all our lead generation strategies.


                                                 ENROLL NOW!!

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Instructor Details

Gustavo Escobar Henríquez

200,000 professionals and entrepreneurs have taken my courses. That number means something only because of what comes after it: over 70,000 student reviews and hundreds of LinkedIn recommendations from people who got real results.

I'm Gustavo Escobar, Udemy Instructor Partner. I teach practical AI, sales strategies, leadership, and business skills to corporate teams who want to perform at a higher level and to entrepreneurs who want to grow smarter. My courses are used inside major companies worldwide, and by independent business owners building on their own terms.

Over more than a decade I have developed a teaching style that is direct, practical, and immediately applicable. Every lesson is built around decisions and skills that create real impact at work or in a business.

I teach in English and Spanish, and I run in-company training for organizations that want results, not just certificates.

Inside The Online Entrepreneurs Club, my Udemy community, I share exclusive audio content twice a month covering AI, business decisions, and what I am actually working on, plus a space to ask questions and connect with other people building something real.

If that sounds like what you need, you are in the right place.

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Reviews

4.0

434 ratings on Udemy

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By Hendrik Schmidt on 2/28/2024

Instructor is asking users to install a number of (web) applications that are using interfaces with LinkedIn which is risking a BAN on LinkedIn. Also instructor is promoting his own LinkedIn Group to follow his "community", however the posts in said group are 100% written by the instructor and comment section is turned OFF - leaving no chance to interact. Leaves a bad taste as instructor is only trying to win followers. Content of this training is not worth the time.

By Anonymized User on 11/30/2023

Even I have used LinkedIn Sales Navigator for several years, Gustavo reminded some of the basic things we use, and give me some new advice in how to approach new leads. I didn't give the full 5 arrows just because as it is my 1st course, I had a really high expectations and Gustavo fullfilled except that a few ocassions he repeats too much on himself. Whoever wants/needs to repeat (like I did at some points) can do it by himself/herself, making sure training is as short as possible. By sure I will continue browsing other trainings of Gustavo.

By Anonymized User on 11/25/2022

It was good but not what promising right on the first video. This is a course for a beginner person looking to understand B2B strategies and working for small-size companies. Manual strategy in 2022 is not an option anymore, if you really want to suceed. Automation tools can be managed to comply with Linkedin rules while being efficient. ANW, it's a short and insightful course.

By Susanne Cardwell on 12/23/2020

The instructor does a fantastic job of imparting communication strategies for engaging leads through inmail. Well done! I can't wait to see what other incredible lead strategy tidbits he's positioned in the course. Oh, I have completed half the course now, and the templates alone are phenomenal. Great insights into Sales Navigator!

By Christoph Czichna on 9/23/2020

Comparing to the first course, the content is mediocre and in my point of view could have been added to the first course.

By Alma Antones on 9/2/2020

I take this course as a continuous learning on LinkedIn Lead Generation.Sir Gus way of teaching is base on how he implement these effective strategies on his company.He is a reliable instructor

By Mantho Asah Danielle on 8/20/2020

Gustavo is the best instructor I've met on Udemy. we can see that he masters and loves what he's teaching. As someone who has already taken his first course on LinkedIn lead generation for coaches and seeing how fast I was able to master it with him, I was motivated to go in for this advanced course and I must say; I'm not disappointed. With his step by step process and the best strategies I've find no where else. I've become an expert in LinkedIn Marketing.

By Daleen Filbey on 8/17/2020

It was absolutely a great idea to do this course, I did not know that there were so many email templates available on LinkedIn. And so many ways to quickly reach a lot of people, thank you Gus!

By Jill Wolfe on 5/9/2020

I think this course might've changed my life. Thanks Gus, I love how valuable you made this course! Your teaching style is friendly yet straight to the point -- exactly what I like.

By Pablo Martin Motl on 1/30/2020

Es un tema de expectativas nada más. Realmente esperaba que al ser un curso avanzado tocaría temas en más profundidad. El curso no está mal pero creo que valdría la pena omitir las menciones a la optimización del perfil, blog y demás (específicamente dice que no se tocará, sin embargo se dedican minutos a eso) e ir directamente a los temas avanzamos de prospecting. La sección 5 se pone más interesante, pero de nuevo, se trata de expectativas, no es que el curso sea malo o que Gustavo no sepa. Todo está muy bien, solo esperaba algo más de profundidad.

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Overall Score : 80 / 100